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Traceflow
What it is
Traceflow brings email activity and website behavior together in a customer journey timeline organized by email address. It connects to Gmail and Outlook or Microsoft 365 to capture sent email, opens, link clicks, and replies. Its documentation says the service syncs email metadata, including sender, recipient, subject, and timestamps, without reading or storing message bodies. A website script records pages, sessions, and interactions; setup instructions cover WordPress, Shopify, Next.js/React, and Astro. Real-time analytics include visitors, sessions, page views, traffic sources, locations, and device breakdowns. Real-time click, scroll, and mouse-movement heatmaps are offered on all plans, though their resolution and historical retention vary. Traceflow can track multiple websites from one dashboard, with the number depending on the plan. It also provides a REST API and webhooks. Journey data is retained for 24 months by default, with configurable retention per website. The free plan costs nothing and includes limited tracked visits, one website, and basic analytics.
For and against
For
- Combines email and website activity by email address
- Email body content is not read or stored
- Real-time analytics and heatmaps are available
- Includes a REST API and webhooks
Against
- Free plan limits tracked visits
- Free plan includes one website and basic analytics
- Cookie blocking can limit known-contact timelines
The verdict
Traceflow links email engagement with website sessions and offers analytics, heatmaps, API access, and webhooks. Its free plan is limited to one website, limited tracked visits, and basic analytics.
Who it suits
Traceflow is aimed at sales, marketing, e-commerce, and SaaS teams that want to connect email activity with website journeys. It may suit organizations that need website analytics or heatmaps alongside email engagement data.
Plans and prices
Free
limited tracked visits per month · one website · basic analytics
Read 2 Oct 2026 · gettraceflow.com
On the record
- Analytics
- Website analytics include visitors, sessions, page views, traffic sources, visitor locations, and device breakdowns, with metrics updated in real time.gettraceflow.com · read 2 Oct 2026
- API and webhooks
- Traceflow documents a REST API for contacts, journeys, and analytics, plus webhooks for contact visits, email opens, pricing-page visits, and returns.gettraceflow.com · read 2 Oct 2026
- Cookie-blocking limit
- When a visitor blocks cookies, Traceflow still tracks anonymous sessions, but known-contact timelines include only sessions where identity was established.gettraceflow.com · read 2 Oct 2026
- Data retention
- Journey data is retained for 24 months by default, and retention periods can be configured per website.gettraceflow.com · read 2 Oct 2026
- Email integration
- It connects Gmail and Outlook or Microsoft 365 and captures sent email, opens, link clicks, and replies.gettraceflow.com · read 2 Oct 2026
- Email privacy
- The documentation says Traceflow syncs email metadata such as sender, recipient, subject, and timestamps, and does not read or store email body content.gettraceflow.com · read 2 Oct 2026
- Heatmaps
- Traceflow provides real-time click, scroll, and mouse-movement heatmaps; availability is stated for all plans, with resolution and historical retention varying by plan.gettraceflow.com · read 2 Oct 2026
- Intended users
- The maker describes Traceflow as built for sales, marketing, e-commerce, and SaaS teams.gettraceflow.com · read 2 Oct 2026
- Multi-site
- Multiple websites can be tracked from one dashboard, while the number allowed depends on the plan.gettraceflow.com · read 2 Oct 2026
- Privacy and consent
- The GDPR guidance tells customers to disclose Traceflow in their privacy policy, obtain cookie consent before tracking, provide data deletion, and sign a DPA if required.gettraceflow.com · read 2 Oct 2026
- Product
- Traceflow combines email activity and website behavior into a customer journey timeline organized by email address.gettraceflow.com · read 2 Oct 2026
- Visitor identification
- Traceflow says it matches email contacts to website sessions using a first-party cookie set when a visitor clicks a link from an email; third-party cookies are not required.gettraceflow.com · read 2 Oct 2026
- Website tracking
- A tracking script captures pages, sessions, and interactions, and the documentation gives setup instructions for WordPress, Shopify, Next.js/React, and Astro.gettraceflow.com · read 2 Oct 2026
