Countly
by Countly Free plan Free trial Open source From $175 usage-based AndroidiPhone & iPadWebLinuxAPISelf-hosted
- Home
- Analytics & Data
- Funnel Analytics
Best Funnel Analytics 2026
Facts read 20 Sep 2026 – 15 Oct 2026
Funnel analytics tools map user progress through website or app steps, making drop-offs and conversion routes easier to examine. This list helps buyers compare tools for product, marketing and app analysis.
The standings: top 10
| Name | In a line | Record score | Price from | Try it free | Runs on | Facts read |
|---|---|---|---|---|---|---|
| 01 Countly | 6.2 | $175 usage-based | Free plan | Android, iPhone & iPad, Web, Linux | 15 Oct 2026 | |
| 02 Amplitude | Amplitude suits teams seeking event tracking, funnels, session replays, and ecommerce analytics. | 5.7 | $995 a month | Free plan | Android, iPhone & iPad, Web, Browser extension | 15 Oct 2026 |
| 03 Contentsquare | 5.7 | Free plan | Free plan | Android, iPhone & iPad, Web, Browser extension | 14 Oct 2026 | |
| 04 Fullstory | Fullstory suits teams analyzing behavior across web and mobile products using replay, heatmaps, and journey analytics. | 5.6 | Free plan | Free plan | Android, iPhone & iPad, Web, Browser extension | 15 Oct 2026 |
| 05 Pendo Analytics | 5.6 | Free plan | Free plan | Android, iPhone & iPad, Web, Browser extension | 14 Oct 2026 | |
| 06 Heap | Heap may suit teams that want to track events, review conversion funnels and session recordings, or analyze ecommerce activity. | 5.5 | Free plan | Free plan | Android, iPhone & iPad, Web, Mac | 15 Oct 2026 |
| 07 PostHog | PostHog may suit product teams seeking analytics, session replay, feature flags, and data routing in one platform. | 5.5 | Free plan | Free plan | Android, iPhone & iPad, Web, Windows | 30 Sep 2026 |
| 08 Mixpanel | It suits teams that need event, funnel, session-replay, or ecommerce analytics through an API. | 5.3 | Free plan | Free plan | Android, iPhone & iPad, Web, Browser extension | 15 Oct 2026 |
| 09 Pug | It suits teams analyzing product behavior that want either self-hosting or managed cloud. | 5.3 | Free plan | Free plan | Android, iPhone & iPad, Web, API | 7 Oct 2026 |
| 10 UXCam | UXCam may suit product managers, marketers, engineers and customer success teams seeking behavioral insights for apps or websites. | 5.2 | Free plan | Free plan | Android, iPhone & iPad, Web, API | 3 Oct 2026 |
The page is ordered by newest releases first. It uses figures makers publish and does not score the tools. Compare funnel type, project limits, retention, identity resolution, exports and deployment before you choose.
02
Amplitude
Amplitude suits teams seeking event tracking, funnels, session replays, and ecommerce analytics.
AndroidiPhone & iPadWeb+3 Record5.7 Visit
03
Contentsquare
AndroidiPhone & iPadWeb+2 Record5.7 Visit
04
Fullstory
Fullstory suits teams analyzing behavior across web and mobile products using replay, heatmaps, and journey analytics.
AndroidiPhone & iPadWeb+2 Record5.6 Visit
05
Pendo Analytics
AndroidiPhone & iPadWeb+3 Record5.6 Visit
6
Heap
AndroidiPhone & iPadWeb+2 Free plan Record5.5 Visit Heap may suit teams that want to track events, review conversion funnels and session recordings, or analyze ecommerce activity.
7
PostHog
AndroidiPhone & iPadWeb+5 Free plan Record5.5 Visit PostHog may suit product teams seeking analytics, session replay, feature flags, and data routing in one platform.
8
Mixpanel
AndroidiPhone & iPadWeb+2 Free plan Record5.3 Visit It suits teams that need event, funnel, session-replay, or ecommerce analytics through an API.
9
Pug
AndroidiPhone & iPadWeb+2 Free plan Record5.3 Visit It suits teams analyzing product behavior that want either self-hosting or managed cloud.
10
UXCam
AndroidiPhone & iPadWeb+1 Free plan Record5.2 Visit UXCam may suit product managers, marketers, engineers and customer success teams seeking behavioral insights for apps or websites.
11
HUAWEI Analytics Kit
AndroidiPhone & iPadWeb+1 Free plan Record5.0 Visit Analytics Kit suits app teams looking for behavior insights to guide marketing, retention, and product decisions.
12
Smartlook
AndroidiPhone & iPadWeb+1 Free plan Record5.0 Visit Smartlook may suit teams seeking recordings and event analytics for web or mobile products, particularly those using funnels, heatmaps, or crash reports.
13
Userpilot
AndroidiPhone & iPadWeb+2 $299 a month Record4.9 Visit It suits product, UX, and customer success teams at SaaS startups and large enterprises seeking no-code engagement and analytics tools.
17
Adobe Analytics
AndroidiPhone & iPadWeb+2 — Record4.5 Visit It suits teams analyzing visitor behavior across web and mobile properties, including those that need journey analysis, governance controls, or developer access.
18
Matomo
APISelf-hosted €275 a month Record4.5 Visit Matomo suits organizations that need web, ecommerce, or conversion analytics and want a choice between hosted and self-hosted deployment.
20
Adobe Customer Journey Analytics
WebWindowsMac+1 — Record4.3 Visit Adobe describes it for enterprise teams aligning marketing, product, and analytics around cross-channel customer data.
21
Google Analytics
API Free plan Record4.0 Visit Google Analytics suits businesses measuring customer activity across websites and apps.
23
KISSmetrics
API $99 a month Record3.8 Visit KISSmetrics suits teams tracking events, conversion funnels, and ecommerce behavior through an API.
Before you choose
Check the way you can start
Check whether the tool you are considering includes a free plan. Review whether it offers a free trial and check the terms before committing.
Compare the paid starting point and pricing note. A paid plan may show a starting price, while another tool may require a pricing request.
Match the funnel type to your work
Compare funnel types against the path you need to understand. Product, website and app work can call for different event flows and views.
Check how many funnels a project supports before you map a larger set of journeys.
Review retention and identity
Data retention affects how far back you can inspect a funnel. Identity resolution affects how activity is connected to a person or account.
Check the published retention terms and identity approach for the plan you would use.
Select the tool's operating environment
The list covers web, API, Android, iOS, self-hosted deployments and extensions. Match those choices to the products and teams you need to connect.
Deployment can change setup and control. Check whether the tool fits a hosted, self-hosted or extension-based workflow.
Plan for exports and code access
Compare data export options if funnel results need to move into another system. Export limits and formats can affect reporting work.
Check whether the entry provides open-source code, then review the licence and deployment requirements if code access matters.
Questions
Do funnel analytics tools offer free plans?
A free plan is available from entries in this category. Check the plan terms and compare them with paid options.
Is a funnel analytics trial available before payment?
A free trial is available from entries in this category. Trial length and terms can differ, so review the maker’s offer.
Which platforms do these tools support?
The list represents tools for web, API, Android, iOS, self-hosted deployment and extensions.
Which factors matter besides price?
Look at funnel type, funnels per project, data retention, identity resolution, data export and deployment, as well as free-plan terms.
Do any of these tools provide open-source code?
Open-source code is available from entries in this category. Check the licence and deployment details for the tool you are considering.
More in Analytics & Data
Web analytics tools 142Statistical Analysis Software 106Business Intelligence Tools 89Database Software 74GIS Software 64Heatmap and session replay tools 63Customer Data Platforms 58A/B Testing Tools 52Marketing Analytics Software 50Product Analytics Tools 45Data Lineage Tools 43Ecommerce Analytics Software 43Interactive Map Software 40Reporting Software 40Conversion Rate Optimization Software 39Marketing Attribution Software 38Customer Lifetime Value Software 37Mobile App Analytics Software 37