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Matomo
Matomo · Auckland, New Zealand · founded 2007
What it is
Matomo is a web analytics platform for measuring events, conversions, ecommerce activity, and visitor sessions. Its tools include heatmaps, session recordings, A/B testing, funnels, and flows, with API access and more than 100 integrations. It can be hosted by Matomo or self-hosted on-premise. The free Community plan includes unlimited users and hits with forum support, and self-hosted Matomo is available free forever. Cloud plans start at €230/mo (annual); a 21-day Cloud trial is available without a credit card. Matomo says its analytics data is unsampled and gives customers data ownership with either hosting approach. Privacy features include support for GDPR compliance, cookieless tracking, and anonymisation. The platform is certified to ISO 27001:2022, and Cloud-hosted data is stored in Frankfurt, Germany. Raw data retention is 24 months; report data is retained forever. Paid plans vary in user and hit limits, support, and administration options such as access controls, audit logs, and SAML or LDAP.
For and against
For
- Free Community plan has unlimited users and hits
- Offers Cloud and self-hosted deployment
- Includes heatmaps, recordings, and funnels
- Supports cookieless tracking and anonymisation
- Provides API access and more than 100 integrations
Against
- Raw data retention is 24 months
- Community plan includes forum support
- Team plan is limited to 4 users and 5M hits/month
The verdict
Matomo covers a broad set of web analytics tasks and offers both hosted and self-managed options. Compare plan limits and support levels with your team's needs.
Who it suits
Matomo suits organizations that need web, ecommerce, or conversion analytics and want a choice between hosted and self-hosted deployment. The Community plan may fit teams needing unlimited users and hits with forum support.
Plans and prices
Community
Unlimited users · Unlimited hits
Read 27 Sep 2026 · matomo.org
Team
Up to 4 users · Up to 5M hits/month
Read 27 Sep 2026 · matomo.org
Business
Up to 20 users · Up to 30M hits/month
Read 27 Sep 2026 · matomo.org
Enterprise
Up to 50 users · Up to 100M hits/month
Read 27 Sep 2026 · matomo.org
VIP
Custom user limits · Custom hits/month limits
Read 27 Sep 2026 · matomo.org
On the record
- Analytics features
- Features include heatmaps, session recordings, A/B testing, funnels, and flows.matomo.org · read 27 Sep 2026
- API access
- Yesmatomo.org · read 20 Sep 2026
- Cloud billing
- Cloud plans offer monthly or annual billing, with two months free annually.matomo.org · read 27 Sep 2026
- Cloud scaling
- Cloud can scale to hundreds of millions of hits per month.matomo.org · read 27 Sep 2026
- Cloud trial
- Matomo offers a 21-day Cloud trial.matomo.org · read 27 Sep 2026
- Organisation reach
- Matomo says it is trusted by more than 1 million organisations worldwide.matomo.org · read 27 Sep 2026
- Conversion funnels
- Yesmatomo.org · read 20 Sep 2026
- Cloud data location
- Cloud-hosted data is stored in Frankfurt, Germany.matomo.org · read 27 Sep 2026
- Data ownership
- Matomo provides full data ownership with cloud or on-premise hosting.matomo.org · read 27 Sep 2026
- Data sampling
- Matomo states that it provides unsampled data.matomo.org · read 27 Sep 2026
- Ecommerce tracking
- Yesmatomo.org · read 20 Sep 2026
- Event tracking
- Yesmatomo.org · read 20 Sep 2026
- Free plan limits
- The Community plan has unlimited users and hits with forum support.matomo.org · read 27 Sep 2026
- Free self-hosting
- Self-hosted Matomo is available free forever.matomo.org · read 27 Sep 2026
- Integrations
- Matomo supports more than 100 integrations.matomo.org · read 27 Sep 2026
- Credit card
- A credit card is not required for the trial.matomo.org · read 27 Sep 2026
- Hosting options
- Matomo is available as Cloud-hosted or self-hosted on-premise software.matomo.org · read 27 Sep 2026
- Privacy compliance
- The platform supports GDPR compliance, cookieless tracking, and anonymisation.matomo.org · read 27 Sep 2026
