Best Data Management Platforms in 2026
Updated
In short: Piano DMP is ranked #1 of 27 as of 4 October 2026, ahead of BlueData and Permutive. The best-ranked option with a free plan is BlueData. The lowest first paid tier on this page is Anonymised Publisher Data Platform at GBP/EUR 0.40/mo.
For audience data work, data management platforms can be compared by how they collect information and make it available for activation. Check collection methods and audience segmentation alongside audience retention and lookalike modeling. Activation destinations, real-time activation, and CTV activation help distinguish the listed activation capabilities. Free-plan availability and paid-from pricing add cost considerations. Piano DMP, BlueData, and Permutive are among the platforms to examine. Consider which collection and audience options matter to your work, then weigh those against the destinations and activation methods shown.
27 data management platforms ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
Recognised 40% · Phone app 26% · Documented 20% · Free plan 14% of the score
- 1 Piano DMP iPhone + Android RecognisedPhone appDocumentedFree plan 8.7 Collection methods: web and app data; first-party system data; campaign data; second- and third-party data; tags; server-to-server integrations; APIs; CSV importsAudience segmentation: YesLookalike modeling: Yes
- 2 BlueData Android only RecognisedPhone appDocumentedFree plan 8.1$150/mo
- 3 Permutive iPhone + Android RecognisedPhone appDocumentedFree plan 7.5 Collection methods: first-party data, contextual signals, identity and partner data, custom events, surveys, tracking pixels and off-site collectionsAudience segmentation: YesLookalike modeling: Yes
- 4 Collibra No phone app RecognisedPhone appDocumentedFree plan 7.4 Collection methods: Excel or CSV imports; JDBC connectors; native integrations; APIs; manual creation
- 5 Kubico No phone app RecognisedPhone appDocumentedFree plan 7.3 Collection methods: pixel; SDK; server-to-server API; offline data; CRM and payment sync; third-party data enrichmentAudience segmentation: YesLookalike modeling: Yes
- 6 Adform DMP No phone app RecognisedPhone appDocumentedFree plan 7.3 Collection methods: tracking points, direct DMP pixel, manual file uploads, server-to-server uploads, batch uploads, API calls, banner impressions, banner clicks, banner eventsAudience segmentation: YesLookalike modeling: Yes
- 7 ArcSpan AMS No phone app RecognisedPhone appDocumentedFree plan 7.0 Collection methods: first-party data, contextual signals, behavioral data, identity data, attention metrics, syndicated data, customer-generated data, cross-channel feedsAudience segmentation: YesLookalike modeling: Yes
- 8 Omeda Audience Management Platform No phone app RecognisedPhone appDocumentedFree plan 6.9 Collection methods: forms, website behavior, newsletters, subscriptions, events, campaigns, APIs, webhooks, SFTP, manual uploadsAudience segmentation: Yes
- 9 SAS Data Management No phone app RecognisedPhone appDocumentedFree plan 6.8
- 10 Lotame Spherical Data Collaboration Platform No phone app RecognisedPhone appDocumentedFree plan 6.7 Collection methods: Lightning Tag; Services API; first-party data onboarding; data collaborationsAudience segmentation: YesLookalike modeling: Yes
- 11 OnAudience DMP No phone app RecognisedPhone appDocumentedFree plan 6.5$500/mo Collection methods: first-party data, third-party data, raw data, mobile data, CTV/OTT data, browser and digital-content signalsAudience segmentation: YesLookalike modeling: Yes
- 12 Nexxen Data Platform No phone app RecognisedPhone appDocumentedFree plan 6.3 Collection methods: first-party data upload; clean rooms; ACR television-viewership data; streaming data; third-party partner data; browsing and interaction dataAudience segmentation: Yes
- 13 Mingdata DMP No phone app RecognisedPhone appDocumentedFree plan 6.3 Collection methods: multiple consumer sources; ecosystem partners; real-time APIAudience segmentation: YesLookalike modeling: Yes
- 14 Audigent No phone app RecognisedPhone appDocumentedFree plan 6.3 Collection methods: cookies, beacons, tags, mobile SDKs, ID syncing, third-party data partnersAudience segmentation: YesLookalike modeling: No
- 15 Admixer DMP No phone app RecognisedPhone appDocumentedFree plan 6.2 Collection methods: website events; mobile app events; advertising events; CRM/CDP/CMS onboarding; Audience API; bulk uploadAudience segmentation: YesLookalike modeling: Yes
- 16 AdKernel Data Activation & DMP No phone app RecognisedPhone appDocumentedFree plan 6.2 Collection methods: publisher signals, cookies, email, phone, CRM uploads, CDP data, CMP data, licensed DMPs, custom key-value data, first-party data, open-market dataAudience segmentation: Yes
- 17 Adobe Audience Manager No phone app RecognisedPhone appDocumentedFree plan 6.1
- 18 AudienceOne No phone app RecognisedPhone appDocumentedFree plan 6.0 Collection methods: online behavioral data; website data; mobile-app data; first-party data; partner data; location data; purchase dataAudience segmentation: YesLookalike modeling: Yes
- 19 Experian Enrichment No phone app RecognisedPhone appDocumentedFree plan 5.7
- 20 VantageDSP DMP Platform No phone app RecognisedPhone appDocumentedFree plan 5.6 Collection methods: First-party data; CRM data; website visitors; app users; conversion data; purchase signals; device intelligenceAudience segmentation: YesLookalike modeling: Yes
- 21 dJAX Data Management Platform No phone app RecognisedPhone appDocumentedFree plan 5.5 Collection methods: CRM, tracking pixels, first-party data, second-party data, third-party data, publisher sites and affiliated partnersAudience segmentation: Yes
- 22 Navegg DMP No phone app RecognisedPhone appDocumentedFree plan 5.4 Collection methods: JavaScript tag; pixel tagAudience segmentation: Yes
- 23 iPinYou DMP No phone app RecognisedPhone appDocumentedFree plan 5.3 Collection methods: online, offline, mobileAudience segmentation: YesLookalike modeling: Yes
- 24 Lotame TV DMP No phone app RecognisedPhone appDocumentedFree plan 5.2 Collection methods: TV viewership data; digital audience segmentsAudience segmentation: Yes
- 25 Anonymised Publisher Data Platform No phone app RecognisedPhone appDocumentedFree plan 5.2GBP/EUR 0.40/mo Collection methods: Publisher audience data; cross-domain interest and intent data; taxonomies; entities; user actions; product pagesAudience segmentation: Yes
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which data management platform is ranked first on Samsung Mobile US Press?
Piano DMP is ranked #1 of 27 with a score of 8.7. BlueData is second and Permutive third.
How many of these have a free plan?
1 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Anonymised Publisher Data Platform has the lowest first paid tier we found: GBP/EUR 0.40/mo.
How is this list ranked?
Ranked mobile-first: a phone app alongside the web or desktop product, a free tier and the depth of its documentation. Paid placements never change a rank.