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Lotame TV DMP
Lotame lists its headquarters at 8890 McGaw Road, Suite 250, Columbia, Maryland 21045.
What it is
Lotame TV DMP is web software for television stations and advertisers managing audience targeting and television campaigns. It shows audience composition across programming, genres and dayparts, and carries segments used on digital channels into linear TV. Planning metrics include Program Reach, Audience Reach, Audience Program Index and Audience Daypart Index. Measurement covers total and target impressions, reach, frequency and campaign audience profiles, helping assess delivery against desired audiences. Lotame says smaller-market targeting uses millions of TV viewership data points. Activation destinations include linear TV and digital channels, with CTV connections listed for Adobe Ad Cloud, Adobe Audience Manager, Google Ad Manager, Google DV360, Roku OneView, Samsung Ads and The Trade Desk. Lotame was founded in Maryland in 2006 and is headquartered in Columbia, Maryland. Pricing is available on request.
For and against
For
- Analyzes audiences by program, genre and daypart
- Carries digital segments into linear TV
- Offers defined planning and measurement metrics
- Supports linear TV and digital activation
- Lists multiple CTV partner connections
Against
- Pricing is available only on request
- The product is web-based
- Targeting data details are described for smaller markets
The verdict
Lotame TV DMP links audience analysis, planning and measurement for television campaigns. Its linear-TV activation and digital-segment support are central, while buyers must request pricing.
Who it suits
The product is intended for television stations and advertisers, including salespeople and executives handling planning, selling, measurement and validation. It suits teams activating audiences across linear TV and digital channels.
Plans and prices
Lotame TV DMP
Pricing not stated on the opened product page · contact Lotame for information
Read 8 Oct 2026 · resources.lotame.com
On the record
- Audience
- The TV DMP brochure describes the product for television stations and advertisers, with salespeople and executives using its planning and measurement tools.resources.lotame.com · read 8 Oct 2026
- Audience analysis
- It provides insights into audience composition across a station’s programming, genres, and dayparts.resources.lotame.com · read 8 Oct 2026
- Audience insights
- It provides insights into the audience composition of a station’s TV programming, genres, and dayparts.resources.lotame.com · read 8 Oct 2026
- Campaign effectiveness
- The product measures campaign delivery and reach against desired audiences.resources.lotame.com · read 8 Oct 2026
- Company history
- Lotame’s about page states that it was founded in Maryland in 2006.lotame.com · read 8 Oct 2026
- Contact
- The TV DMP brochure directs interested readers to [email protected] for more information.resources.lotame.com · read 8 Oct 2026
- Data protection
- Lotame states that customer and data partner data in transit is encrypted using TLS 1.2 or better and that data is encrypted at rest.lotame.com · read 8 Oct 2026
- Integration ecosystem
- Lotame’s partner directory lists Adobe Ad Cloud and Adobe Audience Manager among its CTV Media connections.lotame.com · read 8 Oct 2026
- Intended users
- The product is described for television stations and advertisers, with salespeople and executives using its planning and measurement tools.resources.lotame.com · read 8 Oct 2026
- Linear TV segments
- It lets users apply the same audience segments from digital channels to linear TV.resources.lotame.com · read 8 Oct 2026
- Linear TV targeting
- The same audience segments used on digital channels can be applied to linear TV.resources.lotame.com · read 8 Oct 2026
- Measurement metrics
- Available measurement metrics include total and target audience impressions, reach, frequency, and campaign audience profiles.resources.lotame.com · read 8 Oct 2026
- Partner connections
- Lotame’s current partner page lists CTV-related partners including Adobe Ad Cloud, Adobe Audience Manager, Google Ad Manager, Google DV360, Roku OneView, Samsung Ads, and The Trade Desk.lotame.com · read 8 Oct 2026
- Planning metrics
- Available planning metrics include Program Reach, Audience Reach, Audience Program Index, and Audience Daypart Index.resources.lotame.com · read 8 Oct 2026
- Privacy
- Lotame says it follows privacy by design and default and honors individuals’ choices regarding personal data processing.lotame.com · read 8 Oct 2026
- Purpose
- TV DMP brings audience targeting options to television stations and advertisers and supports television campaign planning, sales, measurement, and validation.resources.lotame.com · read 8 Oct 2026
- Security certification
- Lotame states that its information security management system is ISO/IEC 27001:2013 certified and audited annually by an independent third party.lotame.com · read 8 Oct 2026
- Support and contact
- Lotame’s TV DMP brochure directs inquiries to [email protected].resources.lotame.com · read 8 Oct 2026
