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dJAX Data Management Platform
Bengaluru, Karnataka, India
What it is
dJAX Data Management Platform collects first-, second-, and third-party data, analyses it, segments audiences by attributes, and transfers those segments to advertising destinations. Data may be hosted on the customer’s own server. dJAX describes an internal DMP for its ad servers that gathers first-party data through an internal CRM and tracking pixels, plus an external DMP for obtaining, processing, and segmenting third-party data with customer-specific customisation. Integrations cover ad networks, ad exchanges, demand-side platforms, and supply-side platforms. Marketers can profile audiences, use third-party data for prospecting, retarget based on user activity, and plan or automate advertising across platforms. Publisher capabilities include analytics, data-asset controls, leakage monitoring, and secure ingestion from publisher sites and partners. Offerings are described for WordPress and Joomla websites. Internal and external DMP sections mention real-time statistical reports. The platform is offered as self-hosted or web software, with pricing available on request.
For and against
For
- Handles first-, second-, and third-party data
- Supports audience segmentation by attributes
- Offers self-hosted data storage
- Connects ad networks, exchanges, DSPs, and SSPs
- Includes publisher data controls
Against
- Pricing is available only on request
- External DMP customization depends on requirements
- Self-hosting places hosting on the customer's server
- Integrations are described rather than priced
The verdict
dJAX Data Management Platform covers collection through activation for advertising and publisher workflows. Its internal and external DMP options, segmentation, and ad-stack connections support different data arrangements, with demo-based purchasing rather than posted pricing.
Who it suits
It suits advertisers and publishers managing audience data for targeted campaigns and data governance. Teams using ad networks, exchanges, DSPs, SSPs, WordPress, or Joomla may find the listed connections relevant.
Plans and prices
dJAX Data Management Platform
Request a demo; pricing not stated
Read 4 Oct 2026 · djaxtech.com
On the record
- Ad stack integrations
- The DMP integrates with ad networks, ad exchanges, demand-side platforms, and supply-side platforms.djaxtech.com · read 4 Oct 2026
- Advertiser features
- Advertiser capabilities listed include audience intelligence, prospecting with third-party audience data, and retargeting based on user activities and behaviours.djaxtech.com · read 4 Oct 2026
- Advertising use
- The page says marketers can analyze data to profile target audiences and use processed data to plan and automate advertising across platforms.djaxtech.com · read 4 Oct 2026
- CMS support
- The product page describes DMP offerings for WordPress and Joomla websites.djaxtech.com · read 4 Oct 2026
- Company history
- The contact page lists DJAX Technologies Pvt Ltd in Bengaluru and gives its CIN as U72900KA2008PTC045734.djaxtech.com · read 4 Oct 2026
- Data hosting
- The product page says collected data can be stored on the user's server, which acts as the host.djaxtech.com · read 4 Oct 2026
- External DMP
- The page describes integrating an external DMP to obtain, process, and segment third-party data, with customization based on user requirements.djaxtech.com · read 4 Oct 2026
- Internal DMP
- dJAX offers a tailor-made internal DMP for dJAX ad servers that collects first-party data through an internal CRM and tracking pixels.djaxtech.com · read 4 Oct 2026
- Publisher features
- Publisher capabilities listed include monitoring potential data leakage, controlling data assets and usage, analytics, and securely ingesting data from publisher sites and partners.djaxtech.com · read 4 Oct 2026
- Purpose
- The platform collects first-, second-, and third-party data, segments it by attributes, and uses it to target audiences across ad exchanges and ad networks.djaxtech.com · read 4 Oct 2026
- Reporting
- The internal DMP and external DMP sections mention viewing, storing, and using real-time statistical report data.djaxtech.com · read 4 Oct 2026
- Security and compliance
- The DMP page describes publisher data protection and secure ingestion, while dJAX's about page says its products adhere to IAB standards and guidelines.djaxtech.com · read 4 Oct 2026
- Support
- The DMP page invites interested customers to request a demo; the contact page says a representative will respond within 12 hours after details are submitted.djaxtech.com · read 4 Oct 2026
- Workflow
- The listed DMP process includes data collection, data analysis, segmentation, and data transfer.djaxtech.com · read 4 Oct 2026
