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Audigent
The site lists Audigent NYC at 200 Varick St., Suite 514, New York, NY 10014.
What it is
Audigent is a web-based data activation, curation, and identity platform for publishers, brands, and agencies. It uses first-party data to support audience addressability and media monetization without cookies. Its publisher platform provides an omnichannel audience view and segmentation intended to support revenue. Hadron ID adds first-party, contextual, and site-level information to publisher bid requests for audience identification and segmentation. Audigent says Hadron ID operates within the publisher stack, makes no external third-party cloud calls, and does not share or store user and site-level data. SmartPMP combines premium publisher inventory and first-party audiences in a deal ID buyers can add to campaign line items. ContextualPMP groups contextual inventory, including across publishers, without targeting specific devices. CognitivePMP uses Comscore Predictive Audiences and Audigent cognitive identity data to create predictive segments without cookies or device targeting. Its marketplace offers audience segments for off-the-shelf buying across major DSPs; custom audiences and SmartPMPs are also available. Audigent lists more than 20 SSP integrations, while its CognitivePMP page specifies actionability across 18 or more partners. Pricing is on request.
For and against
For
- Hadron ID works within the publisher stack.
- SmartPMP packages inventory and first-party audiences in a deal ID.
- ContextualPMP can group inventory from multiple publishers.
- Offers a marketplace and custom audience options.
Against
- Pricing is available on request.
- The listed platform is web-based.
- Lookalike modeling is not offered.
The verdict
Audigent offers several ways to package or target audience and publisher inventory, including approaches that avoid cookies or device targeting. Buyers should consider its deal-ID workflow and the specific audience products they need.
Who it suits
Audigent is aimed at publishers, brands, and agencies seeking audience, identity, and advertising solutions. Its products may suit teams buying or activating publisher inventory through deal IDs and contextual segments.
On the record
- Activation
- ContextualPMPs are delivered via a Deal ID that buyers can add to a campaign line item.audigent.com · read 30 Sep 2026
- Audience
- The company says its products serve publishers, brands and agencies with audience and advertising solutions.audigent.com · read 30 Sep 2026
- Audience data
- The homepage lists more than 4 billion first-party IDs and more than 400,593 audience segments.audigent.com · read 30 Sep 2026
- Audience marketplace
- The data marketplace offers thousands of premium audience segments for off-the-shelf buying across major DSPs, using exclusive first-party data.audigent.com · read 30 Sep 2026
- Auditability
- The publisher platform page says partners can use an Audience Verification Ledger with detailed reports showing where audience data comes from.audigent.com · read 30 Sep 2026
- CognitivePMP
- CognitivePMP uses Comscore Predictive Audiences and Audigent cognitive identity data to create predictive audience segments without cookies or device targeting.audigent.com · read 30 Sep 2026
- ContextualPMP
- ContextualPMPs target contextual inventory without targeting specific devices and can combine inventory across multiple publishers in one PMP.audigent.com · read 30 Sep 2026
- Contextual targeting
- ContextualPMPs are described as highly targeted without targeting specific devices and can group segmentation across multiple publishers in one PMP.audigent.com · read 30 Sep 2026
- Custom audiences
- Audigent says it works with customers to create custom data-driven audiences for a preferred DSP and custom SmartPMPs delivered as a Deal ID.audigent.com · read 30 Sep 2026
- Data retention
- The platform privacy policy says personal data is deleted within 60 days in most cases, with longer retention possible for analytics, product improvement or research.audigent.com · read 30 Sep 2026
- Hadron ID
- Hadron ID enriches publisher bid requests with first-party, contextual and site-level data for audience identification and segmentation without third-party cookies.audigent.com · read 30 Sep 2026
- Identity
- Audigent describes Hadron ID as a five-point identity framework for targeting audiences across publisher and SSP networks without cookies.audigent.com · read 30 Sep 2026
- Integrations
- Audigent says it is integrated with more than 20 leading SSPs; its CognitivePMP page specifies actionability across 18 or more SSP partners.audigent.com · read 30 Sep 2026
- Privacy choices
- Audigent provides a privacy center and data subject rights portal for people to submit privacy requests, including opt-out requests.audigent.com · read 30 Sep 2026
- Privacy design
- Audigent says Hadron ID identification tools operate within the publisher stack, make no external third-party cloud calls, and do not share or store user and site-level data.audigent.com · read 30 Sep 2026
- Privacy framework
- Audigent says it complies with the EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks.audigent.com · read 30 Sep 2026
- Products
- Its featured products include SmartPMP, ContextualPMP, CognitivePMP and Hadron ID.audigent.com · read 30 Sep 2026
- Publisher platform
- Its 1st Party Data Platform offers publishers an omnichannel view of their audiences and actionable segmentation intended to drive revenue.audigent.com · read 30 Sep 2026
