Kubico
London, United Kingdom
What it is
Kubico is a data management platform for online casinos and sportsbooks that builds and activates first-party audiences across marketing channels. Its visual rules engine supports behavioral, demographic, and value-based segments, showing live audience counts as teams create rules. Data can be brought in through pixels, server connections, offline sources, CRM and payment systems, and behavioral or third-party signals. Kubico says it supports one-click activation across more than 150 destinations, including programmatic, native, social, search, in-app, email, and connected TV. Its described AI features include predictive FTD scoring, bid adjustments, creative rotation, and daily optimization recommendations. It lists advertising and CRM integrations and says it works alongside existing CRMs and DSPs. Kubico describes GDPR and CCPA compliance, EU data residency, opt-out propagation, and responsible-gaming controls such as geo-fencing and self-exclusion handling. It offers a standard 90-day proof of concept for one market. Pricing is on request; its programmatic service says it works with operators spending from €50k/month upwards.
For and against
For
- Live audience counts update as rules are built.
- Supports activation across more than 150 destinations.
- Lists CRM and advertising integrations.
- Includes described responsible-gaming controls.
- Offers a standard 90-day proof of concept.
Against
- Pricing is on request.
- Programmatic service works with operators spending from €50k/month upwards.
- ISO 27001 is listed as in progress.
- SOC 2 Type II audit is underway.
The verdict
Kubico combines audience segmentation, multi-channel activation, and described optimization tools for iGaming operators. Pricing is on request, and its programmatic service specifies a minimum operator spend level.
Who it suits
Kubico is aimed at online casino, sportsbook, poker, lottery, and esports betting operators, as well as affiliate networks. It may suit teams looking to segment and activate first-party audiences across channels.
Plans and prices
Custom commercial structure
Platform fee tiered by activation volume and operator size · performance pricing tied to qualified FTDs · no per-seat licensing
Read 29 Sep 2026 · kubico.com
On the record
- Activation
- The platform says it supports one-click audience activation across more than 150 destinations, including programmatic, native, social, search, in-app, and email.kubico.com · read 29 Sep 2026
- AI features
- Kubico describes predictive FTD scoring, automated bid adjustments, creative rotation, and daily optimization recommendations.kubico.com · read 29 Sep 2026
- Audience builder
- Its visual rules engine supports behavioral, demographic, and value-based audience segments, with live audience counts as rules are built.kubico.com · read 29 Sep 2026
- Company history
- Kubico says it launched in London in 2014 as an iGaming demand-side platform and later rebuilt as a data management platform.kubico.com · read 29 Sep 2026
- CRM compatibility
- Kubico says it integrates with Optimove, Smartico, Solitics, and Fast Track, and is designed to work alongside existing CRMs and DSPs.kubico.com · read 29 Sep 2026
- Data ingestion
- Kubico ingests first-party data through pixels, server-to-server connections, offline sources, CRM, payment, behavioral, and third-party signals.kubico.com · read 29 Sep 2026
- Integrations
- Listed integrations include Adform, Taboola, Outbrain, Revcontent, Voluum, SimilarWeb, GeoEdge, Income Access, Meta, TikTok, and The Trade Desk.kubico.com · read 29 Sep 2026
- Minimum spend
- Its programmatic service page says it works with operators spending from €50k/month upwards.kubico.com · read 29 Sep 2026
- Proof of concept
- Kubico offers a standard 90-day proof of concept for one market with an agreed audience, channel set, and success metric.kubico.com · read 29 Sep 2026
- Responsible gaming
- Kubico describes geo-fencing, market-specific activation rules, and native GamStop and ROFUS self-exclusion handling.kubico.com · read 29 Sep 2026
- Security and compliance
- The platform says it is GDPR and CCPA compliant by default, keeps EU data in the EU, and propagates opt-out flags across channels.kubico.com · read 29 Sep 2026
- Security certifications
- Kubico lists ISO 27001 as in progress and says its SOC 2 Type II audit is underway.kubico.com · read 29 Sep 2026
- Support and onboarding
- Kubico says most operators activate their first audience within 28 days and offers a 30-minute product walkthrough.kubico.com · read 29 Sep 2026
- What it does
- Kubico is a data management platform for online casinos and sportsbooks that builds, segments, and activates first-party audiences across marketing channels.kubico.com · read 29 Sep 2026
- Who it is for
- Kubico says it serves online casino, sportsbook, poker, lottery, and esports betting operators, as well as affiliate networks.kubico.com · read 29 Sep 2026
