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Admixer DMP
Admixer lists its headquarters as Admixer EU GmbH in Essen, Germany.
What it is
Admixer DMP is a data management platform for assembling audiences and activating them across advertising channels and platforms. It collects user data in real time from websites, mobile apps, and advertising activity, then provides insights about reached users and potential target groups. Teams can combine first-party, partner-provided second-party, and built-in third-party audiences into segments. Data from CRM, CDP, and CMS systems can also be onboarded for campaign use, while look-alike algorithms can extend target audiences. The Audience API automates audience management and data transfer; the Raw Data API provides more granular advertising activity data. The platform is built into Admixer.DSP and Admixer.SSP and supports connections to external data sources and ad platforms. Admixer says it securely collects and stores data and complies with GDPR and CCPA. Third-party verification tools can be used to check data quality. The product is available through web and API platforms. It is paid, and prospective customers are asked to contact Admixer for pricing and to discuss their needs.
For and against
For
- Combines first-, second-, and third-party audiences
- Onboards CRM, CDP, and CMS data
- Look-alike algorithms can expand target audiences
- Includes Audience and Raw Data APIs
Against
- Pricing is available only on request
- No public price is listed
The verdict
Admixer DMP brings audience collection, segmentation, and activation together with APIs for data transfer and reporting. Prospective users need to contact Admixer to discuss pricing and fit.
Who it suits
It suits advertisers, agencies, publishers, data providers, and technology vendors seeking to organize and activate audience data across advertising channels.
On the record
- Activation
- Audiences can be activated across different channels and platforms.admixer.com · read 7 Oct 2026
- Activation and automation
- Audiences can be activated across channels and platforms, with audience management and data transfer automated through the Audience API.admixer.com · read 7 Oct 2026
- APIs
- Audience API automates audience management and data transfer, while Raw Data API provides more granular data about advertising activity.admixer.com · read 7 Oct 2026
- Audience
- The product inquiry form lists advertisers, agencies, publishers, data providers, and technology vendors as company types.admixer.com · read 7 Oct 2026
- Audience analysis
- It provides insights about reached users and target audiences.admixer.com · read 7 Oct 2026
- Audience segmentation
- Users can create segments by combining audiences from different sources.admixer.com · read 7 Oct 2026
- Built-in availability
- Admixer.DMP is described as built into Admixer.DSP and Admixer.SSP.admixer.com · read 7 Oct 2026
- Company history
- Admixer says it has helped brands, publishers, and advertising agencies since 2008.admixer.com · read 7 Oct 2026
- Data collection
- It collects user data in real time from websites, apps, and advertising activity.admixer.com · read 7 Oct 2026
- Data onboarding
- It can onboard data from CRM, CDP, and CMS systems for campaign activation.admixer.com · read 7 Oct 2026
- Data sources
- The platform supports first-party data, partner-provided second-party data, and built-in third-party audiences.admixer.com · read 7 Oct 2026
- Integrations
- The DMP is built into Admixer.DSP and Admixer.SSP and supports integration with external data sources and ad platforms.admixer.com · read 7 Oct 2026
- Look-alike audiences
- It can expand target audiences using look-alike algorithms.admixer.com · read 7 Oct 2026
- Pricing
- The DMP page asks prospective customers to contact Admixer to learn more and shows no price.admixer.com · read 7 Oct 2026
- Purpose
- Admixer.DMP is a data management platform for precise audience targeting.admixer.com · read 7 Oct 2026
- Reporting access
- The Raw Data API provides access to more granular data from advertising activity.admixer.com · read 7 Oct 2026
- Sales and support
- The DMP page invites prospective users to contact Admixer to discuss their needs; it does not state public pricing there.admixer.com · read 7 Oct 2026
- Security and compliance
- Admixer says it securely collects and stores data and is GDPR and CCPA compliant.admixer.com · read 7 Oct 2026
