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On the recordRead 9 Oct 202624 facts
SKP DMP
Seongnam-si, Gyeonggi-do, South Korea
On the record
- Analysis
- The platform supports cross-segment analysis and presents multiple analysis metrics in card view.planetad.co.kr · read 9 Oct 2026
- Audience data
- Listed data categories include demographics, app ownership, shopping behavior, destinations, device information, portal content, membership users, payments, and viewing content.planetad.co.kr · read 9 Oct 2026
- Audience segments
- The service provides about 1,200 standard segments, additional PLUS segments, and custom segments developed through consultation.planetad.co.kr · read 9 Oct 2026
- Audience upload
- The service can match a company’s non-identifying customer IDs with SKP data to analyze customer demographics and behavior.planetad.co.kr · read 9 Oct 2026
- Campaign delivery
- Created targeting segments are delivered to advertising media for campaign use.planetad.co.kr · read 9 Oct 2026
- Custom targeting
- Custom segments can use behavior such as searches, purchases, app installs, and cart additions, with behavior periods up to three months and frequency of at least once.planetad.co.kr · read 9 Oct 2026
- Data coverage
- The DMP page says it holds 130 million ADIDs and cookie IDs and receives anonymized data from more than 94% of SK group companies.planetad.co.kr · read 9 Oct 2026
- Data sources
- The service collects non-personal IDs and behavioral data from SK services, including ADIDs and cookies.planetad.co.kr · read 9 Oct 2026
- First-party audience upload
- The 2026 service guide describes matching a company's anonymized customer IDs with SKP anonymized customers using ADID or cookie IDs to analyze customer demographics and behavior.planetad.co.kr · read 9 Oct 2026
- Generated segments
- The 2026 service guide includes segment creation using generative AI.planetad.co.kr · read 9 Oct 2026
- Integrations
- The maker's service guide describes ad tracker integration for its first-party DMP functionality.planetad.co.kr · read 9 Oct 2026
- Intended customers
- The maker describes the service as supporting companies' marketing and enabling advertisers, DSPs, ad networks, and single-media businesses to target ads.planetad.co.kr · read 9 Oct 2026
- Platform
- The DMP platform is accessible through the web and supports creating and analyzing customer segments.planetad.co.kr · read 9 Oct 2026
- Platform access
- The DMP platform is described as a monthly service accessible through the web, with tools to create and analyze customer segments.planetad.co.kr · read 9 Oct 2026
- Pricing model
- The maker describes the DMP platform as a monthly subscription service but does not state a price on the page.planetad.co.kr · read 9 Oct 2026
- Privacy description
- The maker describes collecting anonymized IDs and anonymized user behavior data from SK services.planetad.co.kr · read 9 Oct 2026
- Product
- SKP DMP is SK Planet’s Data Management Platform for customer insights and marketing campaign targeting.planetad.co.kr · read 9 Oct 2026
- Reporting
- The platform offers segment cross-analysis and an Insight Report with analysis metrics displayed as cards.planetad.co.kr · read 9 Oct 2026
