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On the recordRead 4 Oct 202615 facts
Anonymised Publisher Data Platform
London, United Kingdom
Plans and prices
Direct-sold impressions, above 10m
0.40 GBP/EURa month
Above 10m impressions
Read 4 Oct 2026 · anonymised.io
Direct-sold impressions, 5m to 10m
0.60 GBP/EURa month
From 5m to 10m impressions
Read 4 Oct 2026 · anonymised.io
Direct-sold impressions, first 5m
0.80 GBP/EURa month
First 5m direct-sold impressions
Read 4 Oct 2026 · anonymised.io
Pay-as-you-go package with SignalLift
Priced on request
No commitment · no minimum
Read 4 Oct 2026 · anonymised.io
On the record
- AI brief matching
- Aura reads an advertiser’s brief and builds a matching cohort from the publisher’s enriched audience data.anonymised.io · read 4 Oct 2026
- Audience coverage
- The product page says every user is enriched and segmentable, rather than only the logged-in minority.anonymised.io · read 4 Oct 2026
- Audience limitation
- The page says non-endemic behavioral data does not depend on a third-party cookie and can reach users in Safari.anonymised.io · read 4 Oct 2026
- Company and audience
- Anonymised says it serves publishers and advertisers and operates under the IAB Transparency and Consent Framework.anonymised.io · read 4 Oct 2026
- Cross-domain data
- Publishers can use cross-domain interest and intent data to understand and segment audiences beyond activity on their own pages.anonymised.io · read 4 Oct 2026
- Curation
- The platform includes automatic access to Anonymised curation, which the page says monetizes unsold direct inventory against the same personas.anonymised.io · read 4 Oct 2026
- Custom segments
- Segments can be built from a publisher’s taxonomies, entities, user actions, or product pages.anonymised.io · read 4 Oct 2026
- Integrations
- Personas are delivered as key-values in Google Ad Manager or any major SSP.anonymised.io · read 4 Oct 2026
- Pricing conditions
- The page states there is no minimum, setup fee, or lock-in, and no charge applies when a persona does not sell.anonymised.io · read 4 Oct 2026
- Privacy and compliance
- The company says it holds the heyData GDPR seal and that its Spanish subsidiary runs European operations to ensure the platform meets EU GDPR and UK GDPR requirements.anonymised.io · read 4 Oct 2026
- Privacy limit
- Segments below the size at which individuals could be distinguished are never created, and no user-level profile is passed to a buyer.anonymised.io · read 4 Oct 2026
- Product purpose
- The platform enriches publisher audience data with real behavior from across the open web to build personas that can be targeted on the publisher’s inventory.anonymised.io · read 4 Oct 2026
- Support
- The product page offers a book-a-demo option to see a persona built from the publisher’s audience against a live brief.anonymised.io · read 4 Oct 2026
