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On the recordRead 8 Oct 202621 facts
Nexxen Data Platform
Tel Aviv, Israel
On the record
- Activation
- Audiences can be activated within Nexxen’s DSP, SSP, or select third-party partners.nexxen.com · read 8 Oct 2026
- Advertiser use
- Nexxen says advertisers can onboard audiences, enrich them with its tools, and activate them across its stack or select third-party DSP and SSP platforms.nexxen.com · read 8 Oct 2026
- Audience
- The platform page describes the product as helping partners reach audiences with scale and precision using first-party data, proprietary data assets, and an identity graph.nexxen.com · read 8 Oct 2026
- Audience expansion
- Nexxen says its proprietary applications can identify audiences and expand their reach.nexxen.com · read 8 Oct 2026
- Availability and pricing
- The product page directs prospective customers to contact Nexxen and does not display plan prices or trial terms.nexxen.com · read 8 Oct 2026
- Contextual targeting
- Nexxen says its Discovery tool provides audience insights for cross-screen contextual targeting beyond keywords.nexxen.com · read 8 Oct 2026
- Data sources
- Nexxen’s 2024 platform announcement names VIDAA ACR data, PeerLogix streaming viewership data, and third-party partnership data as examples of data assets.nexxen.com · read 8 Oct 2026
- Enrichment
- The platform can enhance user data with Nexxen’s unique data assets and third-party partnership data.nexxen.com · read 8 Oct 2026
- Identity graph
- Nexxen describes its proprietary identity graph as combining multiple identity solutions with built-in deduplication for targeting, tracking, and measurement of first-party data.nexxen.com · read 8 Oct 2026
- Identity partners
- Nexxen says it supports leading universal IDs and works with multiple identity partners.nexxen.com · read 8 Oct 2026
- Onboarding
- Users can securely upload their data into Nexxen’s clean room or one of their choosing.nexxen.com · read 8 Oct 2026
- Partner ecosystem
- Nexxen’s data and measurement partner page lists providers including Acxiom, AppsFlyer, Comscore, Dun & Bradstreet, Epsilon, and Foursquare.nexxen.com · read 8 Oct 2026
- Pricing
- The product page provides no listed price and directs prospective partners to contact Nexxen.nexxen.com · read 8 Oct 2026
- Privacy
- Nexxen’s Services Privacy Policy says it explains how the company collects, uses, and shares personal information in connection with its digital advertising services.nexxen.com · read 8 Oct 2026
- Publisher use
- Nexxen says publishers can access proprietary and third-party audience data through server-side integrations to improve targeting, CPMs, and revenue opportunities.nexxen.com · read 8 Oct 2026
- Purpose
- The Nexxen Data Platform brings first-party, Nexxen, and partner audience data together to help users discover, enhance, scale, and activate audiences.nexxen.com · read 8 Oct 2026
- Supply curation
- Nexxen says supply curation offers streamlined deals and publisher first-party data through its integrated SSP.nexxen.com · read 8 Oct 2026
- Support
- The product page invites prospective partners to contact Nexxen to discuss what the company can do for them.nexxen.com · read 8 Oct 2026
