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iPinYou DMP
Beijing, China
What it is
iPinYou DMP collects, organizes, and activates audience data from online, offline, and mobile sources for segmentation and paid-media campaigns. AlphaData supports first-party user data, second-party media data, and third-party information from external partners. The platform groups demographic, technological, and behavioral attributes into audience segments, and can identify lookalike profiles to extend campaign messaging to additional prospects. It supports customized campaign delivery across devices and omnichannel attribution to show which campaigns and channels drive conversions and sales. Its workflow includes data collection, cleansing, onboarding, labeling, segmentation, activation, and recollection after use. Analysis models cover cluster, lifecycle, value-rating, predictive, intelligent media, and creative analysis. The platform can connect with external tools and clients’ internal applications. The product page describes it as martech built for China and presents it for brands seeking audience segmentation and paid-media performance improvement. Pricing is available on request. iPinYou lists its founding year as 2008 and headquarters in Beijing; company history information also states it was founded in 2009.
For and against
For
- Collects data from online, offline, and mobile sources.
- Supports first-, second-, and third-party data.
- Builds audience segments and lookalike profiles.
- Provides omnichannel attribution.
Against
- Pricing is available on request.
- The product page describes it as martech built for China.
The verdict
iPinYou DMP combines audience-data workflows, segmentation, cross-device campaign delivery, and attribution. Brands should consider its stated China focus and request pricing to assess fit.
Who it suits
It suits brands seeking to organize audience data, build targeted segments, and assess paid-media campaigns. The product page presents it as martech built for China.
On the record
- Analysis
- AlphaData models support cluster, lifecycle, value-rating, predictive, intelligent media, and creative analysis.ipinyou.com · read 9 Oct 2026
- Attribution
- Its omni-channel attribution helps identify which campaigns and channels drive conversions and sales.ipinyou.com · read 10 Oct 2026
- Audience segmentation
- The platform groups demographic, technological, and behavioral data into audience segments for targeted campaigns.ipinyou.com · read 9 Oct 2026
- Campaign optimization
- It evaluates conversions across channels to help brands select media strategies, control advertising costs, and improve marketing ROI.ipinyou.com · read 10 Oct 2026
- Company headquarters
- DeepZero says it is headquartered in Beijing.ipinyou.com · read 10 Oct 2026
- Company history
- The company says it was founded in 2009 and expanded into private-domain customer data management, activation, and use in 2019, including DMP products.ipinyou.com · read 10 Oct 2026
- Cross-device campaigns
- The product supports customized and consistent cross-device marketing campaign delivery.ipinyou.com · read 10 Oct 2026
- Customer profiles
- It uses demographic, technological, and behavioral data from first- and third-party sources to group customers into audience segments for targeted campaigns.ipinyou.com · read 10 Oct 2026
- Data assets
- The platform categorizes first- and third-party online, cross-device, and offline data into targetable audience segments.ipinyou.com · read 10 Oct 2026
- Data types
- AlphaData supports management of first-party user data, second-party media data, and third-party external-partner data.ipinyou.com · read 9 Oct 2026
- Data workflow
- The described AlphaData workflow includes data collection, cleansing, onboarding, labeling, user segmentation and management, activation, and data recollection after use.ipinyou.com · read 9 Oct 2026
- Integrations
- AlphaData is architecturally open and supports connections to leading external tools and clients’ internal applications.ipinyou.com · read 9 Oct 2026
- Intended customers
- The product page presents the DMP as a tool for brands seeking to segment audiences and improve paid-media performance.ipinyou.com · read 9 Oct 2026
- Lookalike audiences
- The product links look-alike profiles that share attributes with an audience to reach additional prospects with the same marketing messages.ipinyou.com · read 10 Oct 2026
- Maker history
- The company introduction says the company was founded in 2009 and expanded into DMP, CDP, and marketing automation in 2019.ipinyou.com · read 9 Oct 2026
- Purpose
- DMP collects, organizes, and activates first-, second-, and third-party audience data from online, offline, and mobile sources for audience segmentation, lookalike audiences, and paid media optimization.ipinyou.com · read 10 Oct 2026
- Support
- The product page provides a Contact Us link and lists [email protected].ipinyou.com · read 9 Oct 2026
- Target market
- The product page describes the platform as martech built for China.ipinyou.com · read 10 Oct 2026
