Countly
by Countly Free plan Free trial Open source From $175 usage-based AndroidiPhone & iPadWebLinuxAPISelf-hosted
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Best Web And Mobile Analytics Software 2026
Facts read 20 Sep 2026 – 15 Oct 2026
Web and mobile analytics software measures activity across websites, mobile apps and connected channels. Tools on this list can run through APIs, web apps, iOS, Android, self-hosted setups or browser extensions.
The standings: top 10
| Name | In a line | Record score | Price from | Try it free | Runs on | Facts read |
|---|---|---|---|---|---|---|
| 01 Countly | 6.2 | $175 usage-based | Free plan | Android, iPhone & iPad, Web, Linux | 15 Oct 2026 | |
| 02 Clicky | 6.0 | $79.99 a year | Free plan | Android, iPhone & iPad, Web, Browser extension | 15 Oct 2026 | |
| 03 Amplitude | Amplitude suits teams seeking event tracking, funnels, session replays, and ecommerce analytics. | 5.7 | $995 a month | Free plan | Android, iPhone & iPad, Web, Browser extension | 15 Oct 2026 |
| 04 Contentsquare | 5.7 | Free plan | Free plan | Android, iPhone & iPad, Web, Browser extension | 14 Oct 2026 | |
| 05 Zoho Apptics | 5.7 | Free plan | Free plan | Android, iPhone & iPad, Web, Windows | 29 Sep 2026 | |
| 06 Fullstory | Fullstory suits teams analyzing behavior across web and mobile products using replay, heatmaps, and journey analytics. | 5.6 | Free plan | Free plan | Android, iPhone & iPad, Web, Browser extension | 15 Oct 2026 |
| 07 Heap | Heap may suit teams that want to track events, review conversion funnels and session recordings, or analyze ecommerce activity. | 5.5 | Free plan | Free plan | Android, iPhone & iPad, Web, Mac | 15 Oct 2026 |
| 08 PostHog | PostHog may suit product teams seeking analytics, session replay, feature flags, and data routing in one platform. | 5.5 | Free plan | Free plan | Android, iPhone & iPad, Web, Windows | 30 Sep 2026 |
| 09 Simple Analytics | Simple Analytics suits website owners and marketing teams seeking traffic, campaign, and event reporting without cookies or personal data. | 5.4 | Free plan | Free plan | iPhone & iPad, Web, Mac, Browser extension | 12 Oct 2026 |
| 10 Umami | 5.4 | $20 a month | Free plan | Web, Linux, API, Self-hosted | 11 Oct 2026 |
Review free plans, entry-level paid prices, web and mobile app analytics, session replay, funnels, data retention and deployment. Check whether a free trial or open-source code fits your project.
02
Clicky
AndroidiPhone & iPadWeb+2 Record6.0 Visit
03
Amplitude
Amplitude suits teams seeking event tracking, funnels, session replays, and ecommerce analytics.
AndroidiPhone & iPadWeb+3 Record5.7 Visit
04
Contentsquare
AndroidiPhone & iPadWeb+2 Record5.7 Visit
05
Zoho Apptics
AndroidiPhone & iPadWeb+4 Record5.7 Visit
6
Fullstory
AndroidiPhone & iPadWeb+2 Free plan Record5.6 Visit Fullstory suits teams analyzing behavior across web and mobile products using replay, heatmaps, and journey analytics.
7
Heap
AndroidiPhone & iPadWeb+2 Free plan Record5.5 Visit Heap may suit teams that want to track events, review conversion funnels and session recordings, or analyze ecommerce activity.
8
PostHog
AndroidiPhone & iPadWeb+5 Free plan Record5.5 Visit PostHog may suit product teams seeking analytics, session replay, feature flags, and data routing in one platform.
9
Simple Analytics
iPhone & iPadWebMac+2 Free plan Record5.4 Visit Simple Analytics suits website owners and marketing teams seeking traffic, campaign, and event reporting without cookies or personal data.
11
Mixpanel
AndroidiPhone & iPadWeb+2 Free plan Record5.3 Visit It suits teams that need event, funnel, session-replay, or ecommerce analytics through an API.
12
Statsig
AndroidiPhone & iPadWeb+3 $150 a month Record5.3 Visit Statsig suits product teams that need experimentation, feature rollout controls, and analytics in one platform.
13
UXCam
AndroidiPhone & iPadWeb+1 Free plan Record5.2 Visit UXCam may suit product managers, marketers, engineers and customer success teams seeking behavioral insights for apps or websites.
15
Smartlook
AndroidiPhone & iPadWeb+1 Free plan Record5.0 Visit Smartlook may suit teams seeking recordings and event analytics for web or mobile products, particularly those using funnels, heatmaps, or crash reports.
18
Microsoft Clarity
AndroidiPhone & iPadBrowser extension Free plan Record4.7 Visit Clarity may suit teams analyzing website or app interactions, including those seeking heatmaps, recordings, or mobile SDK support.
19
Adobe Analytics
AndroidiPhone & iPadWeb+2 — Record4.5 Visit It suits teams analyzing visitor behavior across web and mobile properties, including those that need journey analysis, governance controls, or developer access.
20
Matomo
APISelf-hosted €275 a month Record4.5 Visit Matomo suits organizations that need web, ecommerce, or conversion analytics and want a choice between hosted and self-hosted deployment.
21
Glassbox
AndroidiPhone & iPadWeb+2 — Record4.2 Visit Glassbox is aimed at production operations, marketing or business, and product teams examining digital experiences.
23
Google Analytics
API Free plan Record4.0 Visit Google Analytics suits businesses measuring customer activity across websites and apps.
Before you choose
Start with the cost model
A free plan is available from tools in this category. Clicky lists a free option, paid tiers from $9.99 per month and a 21-day trial. Fullstory lists a free plan and a 14-day trial.
Set the free option beside the starting paid price before choosing. A free trial can give you time to review the paid features against your needs.
Match the deployment
Deployments represented here include API, web, iOS, Android, self-hosted and extension options. Choose a deployment that matches where your site, app or data runs.
If you need to host the software yourself, check for a self-hosted option. If you need browser-level setup, look for an extension.
Compare the analysis features
Use web analytics for site activity and mobile app analytics for app activity. Funnels can show movement through a defined path, while session replay records visits for review.
Check the feature fields for the work you need before selecting a tool.
Review retention and licensing
Data retention is a listed comparison field. Check how long a tool keeps the data you need and whether that period fits your reporting needs.
Open-source code is available from tools in this category. If you need to inspect or modify it, review the tool's licence and deployment requirements.
Questions
Which tools offer a free plan?
Clicky, Cloudflare Web Analytics, Firebase Analytics, Fullstory and Google Analytics each list a free plan.
Which tool starts paid plans at $9.99 per month?
Clicky lists a $9.99-per-month starting tier, along with a free plan and a 21-day trial.
Which tool offers a 14-day trial?
Fullstory lists a free plan and a 14-day trial.
Can I choose self-hosted analytics software?
Self-hosted is one of the deployment options represented on this list. Review each tool's deployment field before deciding.
Does this list include open-source software?
Tools in this category offer open-source code. Review a tool's licence before using or modifying its code.
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