Simple Analytics

Simple Analytics is a privacy-focused web analytics service for website owners and marketing teams. It reports pageviews, referrers, campaigns, and events without cookies or personal data, and shows where visitors come from and how they browse, including when they reject consent. Event tracking covers clicks, form submissions, downloads, custom interactions, goals, and multi-step funnels.

Users can get weekly or monthly email reports, embed live visitor statistics, and download data as CSV or access it through APIs. The Stats API provides aggregated statistics, while the Export API offers raw data in CSV or JSON. The service says it stores no IP addresses, uses no persistent identifiers, and does not track or profile people across sites. Data is hosted in the Netherlands, encrypted in transit and at rest, and not transferred outside the EU. A free plan includes one user, five websites, and one month of history, with older data deleted after 30 days. The self-serve trial lasts 14 days and requires no credit card. The self-serve plan is listed at £20 a month for 100k pageviews, with usage-based billing up to 2.5M pageviews.

Simple Analytics combines website traffic and event reporting with stated privacy protections, data exports, and integrations. The free tier has user, site, and history limits; the self-serve option is listed at £20 a month for 100k pageviews.

Simple Analytics suits website owners and marketing teams seeking traffic, campaign, and event reporting without cookies or personal data. Its APIs, exports, and integrations also support teams that use analytics data in other tools.

Overview

Simple Analytics is a privacy-focused web analytics service for site owners and marketing teams. It fits organizations that need traffic, event, and funnel reporting without cookies or personal-data profiles. The strongest case is aggregate insight with EU hosting and practical exports; the main compromise is short free-plan history and paid tiers with different limits and currencies.

Key features

Traffic reporting covers pageviews, referrers, campaigns, and browsing behavior, including visits from people who reject consent. Simple Analytics says it uses no cookies or persistent identifiers, stores no IP addresses, and does not track or profile visitors across sites. That is well suited to privacy-conscious publishers and marketers, but less suitable when analysis depends on identifying individual users.

Event tracking handles button clicks, form submissions, downloads, custom interactions, and goals. Conversion funnels map multi-step journeys, giving teams a way to evaluate actions rather than pageviews alone. Weekly or monthly email reports, embeddable live visitor statistics, CSV downloads, and APIs support recurring reporting and custom workflows.

The Stats API serves aggregated statistics, while the Export API delivers raw data in CSV or JSON. Historical Google Analytics data can be imported, so a migration does not have to discard prior reporting. Integrations cover WordPress, Webflow, Squarespace, Wix, Ghost, Cloudflare, Netlify, Google Tag Manager, Looker Studio, and Power BI.

Data is hosted in the Netherlands, encrypted in transit and at rest, and analytics data is not transferred outside the European Union. The company describes the product as GDPR-compliant by design; SOC 2 Type II certification is in progress. iOS and macOS apps provide widgets, and Chrome and Firefox extensions block the owner's own visits.

Pricing

Simple Analytics uses a freemium model. The Free plan costs nothing, is billed Free forever, allows one user and five websites, and includes unlimited pageviews subject to fair use. It keeps one month of history, automatically deleting data older than 30 days, and requires a badge. That is workable for a small site or an initial evaluation, but weak for year-over-year analysis or a team account.

The self-serve plan costs £20 a month, billed £20/month, with 100k pageviews shown, one user included, and usage-based scaling up to 2.5M pageviews. Each extra user adds £20/mo. It is the clearest fit for a solo operator with meaningful traffic; teams should budget for additional seats and rising usage.

The self-serve trial lasts 14 days, requires no credit card, and unlocks advanced features without restrictions. A plan described as Simple, privacy-friendly analytics shows 100k pageviews at the starting price but no published price. Enterprise also has custom pricing and adds raw data access, team reporting, single sign-on, role-based access, SOC 2 compliance support, and priority support. Enterprise proof-of-concept customers receive setup and comparison help, including proxies and custom domains when needed.

Platforms

Simple Analytics is available on the web, API, iOS, macOS, and browser extensions.

Who it's for

Choose it for privacy-led websites and marketing teams that need source, campaign, event, and funnel measurement without cookies or cross-site profiling. It is less appropriate for organizations that require persistent user identities or extensive free historical retention.

Pros and cons

• Pros: no cookies, IP storage, or cross-site profiling; EU-hosted encrypted data; event and funnel tracking; CSV, JSON, and API access; Google Analytics history import; broad site-builder and reporting integrations.
• Cons: Free is limited to one user, five websites, one month of history, and a required badge; older free data is deleted after 30 days; extra self-serve users cost £20/mo each; some plan prices are custom or unpublished.

Alternatives

For a wider analytics platform with Android, Linux, Windows, self-hosting, and an MIT-licensed open-source product, consider PostHog. Jetpack Stats is a freemium option with basic traffic and content statistics across Android, iOS, API, and web. Choose Zoho Apptics when application-oriented error and engagement quotas matter. Triple Whale offers a free plan with 10 users and 12 months of retention. Adobe Analytics is a paid, trial-available alternative. Pug provides a free, open-source option with unlimited events and projects. Piwik PRO Analytics Suite is a paid suite starting from €36/month. Chartbeat is a paid choice focused on content performance with 13 months of historical data in Essentials.

See the broader Web analytics tools list for more options.

Verdict

Simple Analytics is a strong choice for privacy-conscious site owners and marketing teams that value aggregate traffic, event, and funnel reporting with EU data residency. Choose it for the privacy model, exports, and integrations; look elsewhere if you need identifiable user journeys, long free retention, or predictable team pricing without per-seat charges.