Microsoft Clarity

Microsoft Clarity is a behavior analytics tool for websites and apps. Its heatmaps show where visitors click, scroll, focus, and drop off, while rage-click and dead-click insights identify interaction patterns. It also includes session recordings, AI summaries, AI chat, AI visibility, and brand agents. Recordings are retained for 30 days. The mobile SDK supports Android, iOS, Flutter, and React Native, and Microsoft describes its setup as low-code with minimal performance or bandwidth impact. Clarity integrates with Google Analytics to connect behavior information with analytics, and also offers an MCP server and live browser extension. Microsoft says Clarity is free with all features, unlimited heatmaps, websites, and team members, and no traffic limits. Microsoft also says it will not share user data with third parties and presents Clarity as GDPR and CCPA ready. AI chat can provide product guidance through built-in support. Microsoft lists an email address for contact: [email protected].

Clarity combines heatmaps and session recordings with mobile SDKs and Google Analytics integration at no cost. Its stated 30-day recording retention is worth considering when reviewing longer-term behavior.

Clarity may suit teams analyzing website or app interactions, including those seeking heatmaps, recordings, or mobile SDK support. Its unlimited sites and team members may fit organizations managing multiple properties or collaborators.

Overview

Microsoft Clarity gives product and marketing teams a way to examine how people interact with websites and mobile apps. It is especially compelling for teams that want behavioral insight without a traffic-based bill.

Its mix of heatmaps, recordings, mobile capture and Google Analytics integration covers a broad set of diagnostic needs, though the 30-day recording retention can constrain teams that revisit behavior over longer cycles.

Key features

Heatmaps and session recordings

Click, scroll, area and conversion heatmaps provide different views of user activity: where people engage, how far they move, where they leave and where attention gathers. Recordings add the context of individual journeys, while rage-click and dead-click insights can flag potentially confusing or ineffective interactions. Together, these tools suit teams investigating friction; the 30-day retention window is less comfortable for teams that need to compare recordings over longer periods.

Mobile capture and integrations

The mobile SDK supports Android, iOS, Flutter and React Native, making Clarity relevant beyond websites. Microsoft describes setup as low-code, with minimal performance or bandwidth impact. Google Analytics integration connects behavioral observations with analytics data, which is useful for teams already working in that ecosystem.

AI and connected tools

Clarity includes AI summaries, AI chat, AI visibility and brand agents. AI chat also offers product guidance. An MCP server and live browser extension provide additional ways to connect with Clarity, although the strongest case remains its core behavior-analysis toolkit.

Privacy and scale

Microsoft says it will never share user data with third parties and presents Clarity as GDPR and CCPA ready. Those commitments may appeal to teams weighing analytics tools, but organizations should assess them against their own privacy requirements. Clarity is used by more than 2 million sites and apps globally.

Pricing

Free: free. The plan includes unlimited heatmaps, websites and team members, with no traffic limits. Clarity says all features are available at no cost forever. That makes it an unusually open fit for teams of different sizes and traffic levels, rather than a starter tier that forces an upgrade as usage grows.

No monthly session limit is stated; the service says there are no traffic limits. The practical constraint to weigh is recording retention: recordings are kept for 30 days, so this may not suit teams that need a longer historical window. No paid tier or seat, quota or renewal terms are part of the offering described here.

Platforms

Clarity is available on Android, iOS and as an extension. Its mobile SDK supports Android, iOS, Flutter and React Native. The browser extension and mobile SDK give teams routes to work across web and mobile contexts.

Who it's for

Clarity is a strong choice for teams seeking heatmaps and session recordings across websites and mobile apps without traffic caps or per-team-member limits. It is particularly attractive to organizations that can use Google Analytics integration and want behavioral context alongside analytics. Teams with a need to retain recordings beyond 30 days should consider whether that window meets their review cycle.

Pros and cons

• Pro: Unlimited heatmaps, websites and team members with no traffic limits make the free plan viable beyond a small pilot.
• Pro: Heatmaps, recordings, rage-click and dead-click insights support both broad pattern-finding and investigation of specific friction.
• Pro: SDK coverage for Android, iOS, Flutter and React Native extends capture to mobile apps.
• Pro: Google Analytics integration connects behavior data with analytics for teams using that service.
• Con: Recordings are retained for 30 days, which may be too short for longer-term comparisons.

Alternatives

Heatmap and session replay tools, Session Recording Software, Session Replay Software and Mobile App Analytics Software offer category-specific comparisons for readers still weighing options.

• Zoho PageSense may suit teams that prefer a freemium plan with defined allowances: its Forever Free tier includes 5,000 monthly tracked users, one project, one month of data retention and five goals.
• Fullstory is worth considering if a published free-tier allowance of 30,000 sessions, 10 user seats and one year of session replay and product analytics retention is a better fit.
• UXCam may fit app teams that can work within its free tier of 3,000 sessions per month and two app keys.
• OpenReplay is an alternative for teams looking for an open-source, self-managed option with self-managed storage and retention.
• Smartlook is another freemium option, with its free plan available until 30 September 2027 subject to plan limitations.
• Glassbox may suit teams considering paid plans with defined monthly session and replay-retention allowances.
• DeepSync offers a free tier with 1,000 monthly sessions, 30-day retention, one project, one workspace and one team member.
• Crazy Egg is an alternative whose free plan includes web analytics, instant heatmaps, conversion analytics and surveys.

Verdict

Choose Microsoft Clarity if you want a broad behavior-analysis toolkit for websites and apps without traffic limits or team-member caps. Its principal advantage is that heatmaps, recordings, mobile SDKs and Google Analytics integration come with a free plan; look elsewhere if your work depends on keeping recordings longer than 30 days.