Best Ad Creative Testing Tools in 2026
Updated
In short: AdTest.AI is ranked #1 of 24 as of 4 October 2026, ahead of Predis.ai and AdCreative.ai. The best-ranked option with a free plan is Marpipe. The lowest first paid tier on this page is Marpipe at $0.50/mo.
Testing ad creative means comparing how tools handle inputs, experiments and reporting. Check supported ad platforms and ad library import, then consider whether AI variant generation and the available creative inputs fit the work you want to test. Experiment types and creative reporting offer ways to compare how tests are run and results presented. AdTest.AI, Vidmob and Marpipe lead the ranked entries, with Kettio and Framework by NewForm also near the top. Free-plan availability and paid-from pricing add cost context; weigh the listed capabilities against your testing workflow and advertising platforms.
24 ad creative testing tools ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
Recognised 40% · Phone app 26% · Documented 20% · Free plan 14% of the score
- 1 AdTest.AI iPhone + Android RecognisedPhone appDocumentedFree plan 7.1$30/mo Creative inputs: images, video, carousels, copy, briefs, PDFsExperiment types: a_bAd platforms: Meta, Facebook, Instagram, TikTok, YouTube, Google Display, X, Snapchat, LinkedIn, Reddit, Pinterest, CTV, OOH, print
- 2 Predis.ai iPhone + Android RecognisedPhone appDocumentedFree plan 7.1$24/mo
- 3 AdCreative.ai iPhone only RecognisedPhone appDocumentedFree plan 7.0$20/mo
- 4 Motion iPhone only RecognisedPhone appDocumentedFree plan 6.8$750/mo Creative inputs: video, static images, visuals, hooks, copy, CTAs, landing pages, formats, audiencesAd platforms: Meta, TikTok, YouTube
- 5 Vidmob iPhone only RecognisedPhone appDocumentedFree plan 6.8 Creative inputs: static images, video, GIFAd platforms: Amazon Ads, DV360, Facebook, Instagram, Google Ads, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, X
- 6 Marpipe No phone app RecognisedPhone appDocumentedFree plan 6.4$0.50/mo Creative inputs: product feeds, product images, video, headlines, copy, logos, brand assetsExperiment types: multivariateAd platforms: Facebook, Instagram, TikTok, Pinterest, Snapchat, Google, Axon, X, Reddit
- 7 SaliencyLab No phone app RecognisedPhone appDocumentedFree plan 6.4€99/mo Creative inputs: MP4, MOV, JPG, PNG, WebPAd platforms: Instagram Feed, Reels, Stories; TikTok; YouTube Pre-roll and Shorts; Facebook Feed; Display
- 8 Kettio No phone app RecognisedPhone appDocumentedFree plan 6.3$29.99/mo Creative inputs: images, videos, copy, static ads, UGC, product shots, full ad packagesExperiment types: automatedAd platforms: TikTok, Instagram, Meta (Facebook), general display
- 9 Pencil No phone app RecognisedPhone appDocumentedFree plan 5.7$11/mo
- 10 GetCrux No phone app RecognisedPhone appDocumentedFree plan 5.6 Creative inputs: static images, videos, carousels, ad copy, hooks, headlines, CTAsAd platforms: Meta, Instagram, Google, YouTube, TikTok, LinkedIn, X, other paid social and programmatic platforms
- 11 Kantar LINK AI No phone app RecognisedPhone appDocumentedFree plan 5.5 Creative inputs: digital video, TV video, static images, creator content, text-based script summariesExperiment types: automatedAd platforms: TV, Facebook, YouTube, TikTok, Snapchat, Print, Out of Home
- 12 Spiral No phone app RecognisedPhone appDocumentedFree plan 5.5$175/mo Creative inputs: static ads, video ads, UGC videosExperiment types: automatedAd platforms: Meta, TikTok
- 13 Lumen Research No phone app RecognisedPhone appDocumentedFree plan 5.4 Creative inputs: display ads, video ads, social ads, streaming ads, audio ads, TV/VOD ads, out-of-home ads, print ads, point-of-sale materials, packagingExperiment types: multivariateAd platforms: social networks, programmatic, streaming, TV/VOD, audio, out-of-home, print
- 14 Zappi No phone app RecognisedPhone appDocumentedFree plan 5.4
- 15 Framework by NewForm No phone app RecognisedPhone appDocumentedFree plan 5.3 Creative inputs: ad creatives, brand guidelines, compliance rules, performance data, competitor research, creative archiveExperiment types: automatedAd platforms: Meta, TikTok, YouTube
- 16 Ipsos Creative|Spark AI No phone app RecognisedPhone appDocumentedFree plan 5.3 Creative inputs: Linear video, social newsfeed video, skippable pre-roll video, short-form video, static digital, out-of-home and printExperiment types: automatedAd platforms: TikTok, Instagram, Facebook, YouTube
- 17 Toluna Creative Pre-Test Instant No phone app RecognisedPhone appDocumentedFree plan 5.3 Creative inputs: ad creative, TV ads, YouTube ads, TikTok ads, social videoExperiment types: automatedAd platforms: TV, YouTube, TikTok, Meta, social video
- 18 RealEye No phone app RecognisedPhone appDocumentedFree plan 5.2 Creative inputs: images, videos, live websites, static and dynamic ads, billboards, social-media mockupsExperiment types: a_bAd platforms: Facebook, Instagram, TikTok, YouTube, Amazon
- 19 Watchable No phone app RecognisedPhone appDocumentedFree plan 5.2 Creative inputs: brandbook, product page copy, claims, packaging, product assets, past ads, reference creativesAd platforms: Meta, TikTok, Amazon
- 20 Neurons AI No phone app RecognisedPhone appDocumentedFree plan 5.1 Creative inputs: images, videos, mixed-media ads
- 21 System1 Test Your Ad No phone app RecognisedPhone appDocumentedFree plan 5.1 Creative inputs: TV/TVC, digital, social, outdoor, audio, print, scripts, storyboards, animatics, finished filmsExperiment types: automatedAd platforms: TV, TikTok, YouTube, Facebook, Instagram, BVOD, radio, podcasts
- 22 Swayable No phone app RecognisedPhone appDocumentedFree plan 5.0 Creative inputs: video, TV ads, social ads, messaging, taglines, static imagery, storyboards, packaging, pricing, concept mockups, ad prototypes, copy, out-of-home adsExperiment types: automated
- 23 Adstacker No phone app RecognisedPhone appDocumentedFree plan 4.9 Creative inputs: Video clips, hooks, body text, calls to action, subtitle styles, overlays
- 24 AdMove No phone app RecognisedPhone appDocumentedFree plan 4.8
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which ad creative testing tool is ranked first on Samsung Mobile US Press?
AdTest.AI is ranked #1 of 24 with a score of 7.1. Predis.ai is second and AdCreative.ai third.
How many of these have a free plan?
3 of the 24 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Marpipe has the lowest first paid tier we found: $0.50/mo.
How is this list ranked?
Ranked mobile-first: a phone app alongside the web or desktop product, a free tier and the depth of its documentation. Paid placements never change a rank.