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Ipsos Creative|Spark AI
Paris, France
What it is
Ipsos Creative|Spark AI helps advertisers and agencies evaluate large volumes of creative and predict potential effects on attention, brands, and behavior. The web product accepts linear video, social newsfeed video, skippable pre-roll, short-form video, static digital, out-of-home, and print creative. It combines analytical AI computer vision with generative AI features trained on Ipsos Creative|Spark sales-validated metrics. Predictions cover creative effect, brand attention, equity effect, and behaviour change. Video diagnostics include predicted eye-tracking heatmaps and peak emotional moments through Creative Best Practice features. Action-based reporting and delivery to Ipsos.Digital can be available in as little as 15 minutes, followed by an email when the online dashboard is ready. Ipsos offers self-service access through Ipsos.Digital or full service from its Creative Excellence teams. The launch announcement describes the system as powered by Ipsos Facto and says its model draws on five years of validated creative data and 18,000 human response cases. Automated experiments, advanced reporting, and integrations covering TikTok, Instagram, Facebook, and YouTube are listed. Pricing starts at $470 per contact.
For and against
For
- Supports varied creative formats
- Predicts attention and brand effects
- Video heatmap diagnostics
- Automated experiments
- Advanced creative reporting
Against
- Pricing starts at $470 per contact
- No billing period listed
- No included limits stated
The verdict
Creative|Spark AI combines predictive creative evaluation with reporting and video diagnostics across multiple formats. Its listed price is from $470 per contact, with billing details and limits not specified.
Who it suits
It suits advertisers and agencies assessing many video and static assets across digital, out-of-home, and print channels. Teams can choose self-service or full-service delivery.
Plans and prices
Creative|Spark AI
Price is shown as “From $470”; no billing period or included limits stated
Read 8 Oct 2026 · ipsos.digital
On the record
- AI platform
- The launch announcement says Creative|Spark AI is powered by Ipsos Facto, described there as Ipsos’ secure generative AI platform.ipsos.com · read 8 Oct 2026
- Company founding
- Ipsos was founded in Paris, France, in 1975.ipsos.com · read 8 Oct 2026
- Creative diagnostics
- For video creatives, it provides Creative Best Practice features, including predicted eye-tracking heatmaps and peak emotional moments.ipsos.digital · read 8 Oct 2026
- Creative formats
- The product supports linear video, social newsfeed video, skippable pre-roll video, short-form video, and static digital, out-of-home, and print creative.ipsos.digital · read 8 Oct 2026
- Dashboard delivery
- Users receive an email when the online dashboard containing delivered predictions and features is available.ipsos.digital · read 8 Oct 2026
- Intended users
- Ipsos describes the solution as designed for advertisers seeking to assess high volumes of digital assets quickly and affordably.ipsos.com · read 8 Oct 2026
- Prediction method
- It combines analytical AI computer vision and generative AI features trained on Ipsos Creative|Spark sales-validated metrics.ipsos.digital · read 8 Oct 2026
- Purpose
- Creative|Spark AI helps advertisers and agencies evaluate creative at scale and predict its potential to capture attention and influence brand effects.ipsos.digital · read 8 Oct 2026
- Reported outcomes
- Predictions include creative effect, brand attention, equity effect, and behaviour change.ipsos.digital · read 8 Oct 2026
- Self-service and full-service
- Ipsos describes access through self-service on Ipsos.Digital or full service from its Creative Excellence teams.ipsos.com · read 8 Oct 2026
- Training data
- The launch announcement says the prediction model draws on five years of Ipsos’ validated creative database and 18,000 human response cases.ipsos.com · read 8 Oct 2026
- Turnaround
- Action-based reporting and delivery to Ipsos.Digital are available in as little as 15 minutes.ipsos.digital · read 8 Oct 2026
