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Motion

What it is

Motion is software for organizing and reporting on advertising creative across Meta, TikTok, and YouTube. Creative inputs include video, static images, visuals, hooks, copy, calls to action, landing pages, formats, and audiences. It supports ad library import and advanced creative reporting, but does not generate AI variants. Motion is available on the web and iOS. Starter costs $750 a month, billed monthly, for up to $50k in monthly ad spend; it includes unlimited seats and ad accounts. Pro costs $1,200 a month, billed monthly, for over $50k in monthly ad spend and includes unlimited view-only guests. Motion has no free plan, though a 14-day trial is available. The listed starting price is $750/mo, so the monthly cost and ad-spend thresholds are important plan considerations.

For and against

For

  • Works across Meta, TikTok, and YouTube.
  • Accepts a broad range of creative inputs.
  • Includes ad library import.
  • Advanced creative reporting.

Against

  • No free plan.
  • Starter costs $750 a month.
  • Does not generate AI variants.

The verdict

Motion brings creative inputs and reporting together for several ad platforms. Consider its monthly fees and spend thresholds, and note that Growth has no listed price.

Who it suits

Motion may suit teams handling creative for Meta, TikTok, and YouTube campaigns that want creative reporting and ad library import. Its plan thresholds are relevant for teams with different levels of monthly ad spend.

Plans and prices

Starter

$750a month

Up to $50k monthly ad spend · Unlimited seats · Unlimited ad accounts

Pro

$1,200a month

Over $50k monthly ad spend · Unlimited view-only guests

Growth

Priced on request

Over $125k monthly ad spend

Every plan, in full

Alternatives to Motion

Every alternative, ranked