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SaliencyLab
Paris, France
What it is
SaliencyLab is a web and API platform for assessing advertising creative before media spend. Its RoastIQ diagnostic scores creative against five measures: Beat the Skip, Get Noticed, Brand Impact, Sell Proposition, and Build Brand. BuyerLens uses synthetic-user scenarios to explore possible buyer resistance; it is not a real consumer panel. The Hugo agent can run diagnostics, explore those interviews, query benchmarks, and show its reasoning in one conversation. Supported inputs are MP4, MOV, JPG, PNG, and WebP, with videos up to 60 seconds; GIF and HEIC are not supported. Listed channels include Instagram Feed, Reels and Stories, TikTok, YouTube Pre-roll and Shorts, Facebook Feed, and Display; TV is not supported. The company describes its KPI scores as modeled diagnostics, not forecasts of sales or in-market success. A free plan allows 10 analyses per month, up to three per day, but excludes BuyerLens and Hugo. Pro costs €99/mo and adds those features, brief generation, MCP access, and report export.
For and against
For
- Free plan includes 10 monthly analyses.
- Scores creative against five named KPIs.
- BuyerLens explores scenarios with synthetic users.
- Hugo can query benchmarks and show its reasoning.
- Pro includes report export and MCP access.
Against
- Free plan excludes BuyerLens and Hugo.
- GIF and HEIC files are unsupported.
- TV is not a listed ad channel.
- Scores do not predict sales or in-market success.
The verdict
SaliencyLab combines creative diagnostics, synthetic-user scenarios, and team review in one platform. Its scores are modeled assessments rather than sales predictions, so users should treat them accordingly.
Who it suits
SaliencyLab suits brand and agency marketers or strategists who want to assess creative before committing media spend. Its synthetic-user interviews may help explore possible buyer resistance, but they are not consumer-panel findings.
Plans and prices
Free
10 analyses/month (up to 3/day) · 5-KPI diagnostic and verdict · platform and category benchmark context · visual attention timeline
Read 2 Oct 2026 · saliencylab.com
Pro
300 analyses/month (30/day) · BuyerLens up to 12 personas per study and 50 runs/workspace/month · Hugo AI agent · brief generation
Read 2 Oct 2026 · saliencylab.com
Launch with Confidence
One brand · one campaign · up to 6 creatives · prioritized shortlist
Read 2 Oct 2026 · saliencylab.com
Creative Decision Partner
One brand · 2 cycles · up to 6 creatives per cycle · two reserved review slots
Read 2 Oct 2026 · saliencylab.com
Enterprise
Everything in Pro · custom benchmark pools · tailored BuyerLens rollout · custom seats and persona library
Read 2 Oct 2026 · saliencylab.com
On the record
- Accuracy limits
- The company says its five KPI scores are modeled diagnostics and does not claim they predict sales, ROAS, attributed conversion, or in-market success.saliencylab.com · read 2 Oct 2026
- Advertising channels
- The pricing FAQ lists Instagram Feed, Reels, and Stories; TikTok; YouTube Pre-roll and Shorts; Facebook Feed; and Display, and says TV is not supported.saliencylab.com · read 2 Oct 2026
- AI agent
- Hugo can run RoastIQ, explore synthetic buyer interviews, query benchmarks, and show its reasoning trace through one conversation.saliencylab.com · read 2 Oct 2026
- Audience
- SaliencyLab says it is for brands and agencies, including marketers and strategists who need to assess creative before media spend.saliencylab.com · read 2 Oct 2026
- Buyer interviews
- BuyerLens runs scenario simulations with synthetic users to explore possible buyer resistance, and is not a real consumer panel.saliencylab.com · read 2 Oct 2026
- Certifications
- SaliencyLab says it does not yet hold SOC 2 Type II or ISO/IEC 27001 certifications and relies on the compliance posture of infrastructure providers.saliencylab.com · read 2 Oct 2026
- Core diagnostic
- RoastIQ assesses creative against five KPIs: Beat the Skip, Get Noticed, Brand Impact, Sell Proposition, and Build Brand.saliencylab.com · read 2 Oct 2026
- Creative formats
- RoastIQ supports MP4, MOV, JPG, PNG, and WebP files, with videos up to 60 seconds; GIF and HEIC are unsupported.saliencylab.com · read 2 Oct 2026
- Data protection
- SaliencyLab says customer uploads are not used to train its models and Google Vertex AI API inputs and outputs are not retained for training.saliencylab.com · read 2 Oct 2026
- Hosting and retention
- The primary database and object storage are hosted in Supabase EU (Frankfurt); active account uploads and results are retained while the account is active, with deletion from active systems within 30 days after deletion.saliencylab.com · read 2 Oct 2026
- Integrations and API
- Pro includes Hugo agent and MCP access for connected AI clients; REST API and webhooks are listed as private preview.saliencylab.com · read 2 Oct 2026
- Purpose
- SaliencyLab describes itself as an AI-native ad testing platform that combines AI diagnostics, simulated buyers, and team review to help choose which creative to invest in or improve.saliencylab.com · read 2 Oct 2026
- Security
- The security page states that traffic uses TLS 1.3, data at rest is encrypted with AES-256, and workspace isolation is enforced with row-level security.saliencylab.com · read 2 Oct 2026
- Support
- The Enterprise plan includes dedicated support and contracted support terms.saliencylab.com · read 2 Oct 2026
