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- Swayable
On the recordRead 8 Oct 202613 facts
Swayable
New York, New York, United States; San Francisco, California, United States
Plans and prices
Basic
Priced on request
24-hour results · custom metrics and segments · quantitative results · long-form qualitative responses
Read 8 Oct 2026 · swayable.com
Enterprise
Priced on request
Pro features · dedicated data science support · bespoke analytics setup and support · custom benchmarks
Read 8 Oct 2026 · swayable.com
Pro
Priced on request
Basic features · additional custom metrics and segments · emotional response analysis · subscription plan with discount pricing
Read 8 Oct 2026 · swayable.com
On the record
- AI features
- Swayable says its AI tools generate topline memos, qualitative summaries of respondent comments, and structured slide presentations.swayable.com · read 8 Oct 2026
- Creative formats
- Customers can test digital video, social ads, linear TV ads, concept mockups, AI-generated prototypes, package design, pricing, copy, messaging, and out-of-home ads.swayable.com · read 8 Oct 2026
- Method
- Swayable uses randomized controlled trials with test and control groups to measure whether creative causes changes in consumer attitudes.swayable.com · read 8 Oct 2026
- Metrics
- The platform measures brand lift, favorability, consideration, purchase intent, and direct reactions such as authenticity, relatability, humor, and motivation to share.swayable.com · read 8 Oct 2026
- Platform delivery
- Swayable describes its service as a cloud-based technology platform built in California and New York.swayable.com · read 8 Oct 2026
- Pricing detail
- The pricing page names Basic, Pro, and Enterprise plans, but directs visitors to contact sales instead of displaying numeric prices.swayable.com · read 8 Oct 2026
- Respondents
- Respondents are recruited from mobile apps, including games and social platforms, and participate by opting in for non-cash incentives.swayable.com · read 8 Oct 2026
- Results speed
- Swayable says it can deliver consumer insights in as little as 24 hours.swayable.com · read 8 Oct 2026
- Security and privacy
- Swayable says informed user consent is built into the platform and cites GDPR and California CCPA among its privacy and security standards.swayable.com · read 8 Oct 2026
- Support
- Basic includes expert setup and guidance, while Enterprise includes dedicated data science support and bespoke analytics setup and support.swayable.com · read 8 Oct 2026
- What it does
- Swayable is a creative pre-testing and persuasion measurement platform that uses randomized controlled trial experiments to measure how advertising affects consumer perception.swayable.com · read 8 Oct 2026
- Who it serves
- Swayable says its clients include major brands, agencies, foundations, and political campaigns around the world.swayable.com · read 8 Oct 2026
