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On the recordRead 8 Oct 202615 facts
System1 Test Your Ad
London, United Kingdom
Plans and prices
Test Your Ad Competitive Edge
Priced on request
Customized subscription package based on category coverage · US and UK markets · 108 categories
Read 8 Oct 2026 · system1group.com
On the record
- Ad formats
- Test Your Ad Pro and Pro+ support TV, social, outdoor, audio and print creative.system1group.com · read 8 Oct 2026
- Competitive Edge
- Competitive Edge updates daily with new US and UK TV campaigns, with predictive performance reports available 24 to 48 hours after airing.system1group.com · read 8 Oct 2026
- Competitive Edge limits
- Competitive Edge is currently offered in the US and UK across 108 categories; System1 invites inquiries about additional market and category coverage.system1group.com · read 8 Oct 2026
- Integrations
- The product page says Test Your Ad Social was researched and validated with TikTok and describes consistent emotional measurement across TV, OOH and social.system1group.com · read 8 Oct 2026
- Methodology
- The methodology asks consumers to select one of seven basic emotions or neutral rather than using an algorithm to interpret facial expressions.system1group.com · read 8 Oct 2026
- Metrics
- Reports include Star Rating for long-term market-share growth, Spike Rating for short-term sales potential and Fluency Rating for brand attribution.system1group.com · read 8 Oct 2026
- Pricing
- System1 asks customers to contact it about pricing; the Competitive Edge page says subscription packages are customized by categories of interest.system1group.com · read 8 Oct 2026
- Purpose
- Test Your Ad measures consumers’ emotional responses to predict, understand and improve advertising effectiveness.system1group.com · read 8 Oct 2026
- Report delivery
- Test Your Ad reports are delivered from 24 hours, and results can be viewed in a desktop- and mobile-friendly workspace or exported as PPT, PDF or CSV.system1group.com · read 8 Oct 2026
- Screening
- Test Your Ad Screen can screen up to 100 finished long-form assets at a time and returns directional results in minutes.system1group.com · read 8 Oct 2026
- Screening availability
- Test Your Ad Screen is available in the US and UK for finished TV, TVC, BVOD and YouTube creative.system1group.com · read 8 Oct 2026
- Support
- System1 offers a demo with an expert to discuss use cases and provide a hands-on platform demonstration.system1group.com · read 8 Oct 2026
- Trial
- New Competitive Edge users get a two-week free trial to view competitor ads and effectiveness metrics.system1group.com · read 8 Oct 2026
