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Framework by NewForm
New York, United States
What it is
Framework by NewForm is web software for growth teams working with advertising creative. It launches automated creative tests, checks performance hourly, and evaluates results against key performance indicators to a stated 95% confidence threshold. When data is clear, Framework can pause underperforming creatives and scale winners. Its AI vision and language analysis examines ad elements and explains why a creative performed well. Teams can provide brand guidelines, compliance rules, performance data, competitor research, and a creative archive as context. Framework can turn account and competitor research into a ready-to-shoot brief or a Veo 3 prompt containing brand voice, disclaimers, and production notes. The product launches creative across Meta, TikTok, and YouTube, with Google described in cross-platform examples. It matches the same creative across platforms by visual content and combines performance data without requiring consistent filenames. NewForm presents it for content-led performance advertisers running at least 20 creatives monthly, including in-house teams and agencies. Pricing is custom, scoped to ad spend and creative volume, for advertisers spending $50K or more monthly. It is offered through a custom agency engagement, not as self-serve software.
For and against
For
- Hourly creative performance checks
- Automated pausing and scaling decisions
- AI analysis of ad elements
- Brand and compliance context
- Cross-platform creative matching
Against
- Custom pricing requires contacting NewForm
- Targeted at advertisers spending $50K+ monthly
- Not sold as self-serve software
- Google appears only in cross-platform examples
The verdict
Framework brings automated testing, creative analysis, brand context, and reporting into a web product for larger performance advertisers. Its custom engagement model and spending threshold make it a contact-sales option rather than an immediate self-serve purchase.
Who it suits
Framework is aimed at in-house teams and agencies running content-led performance advertising at substantial creative volume. It suits advertisers seeking automated testing and analysis across supported ad platforms.
Plans and prices
Custom
For advertisers spending $50K+ a month
Read 8 Oct 2026 · newform.com
On the record
- Ad platforms
- The product page says Framework launches creative across Meta, TikTok, and YouTube; it also describes Google in its cross-platform examples.newform.com · read 8 Oct 2026
- Automated decisions
- Framework automatically pauses underperforming creatives and scales winners when the data is clear.newform.com · read 8 Oct 2026
- Availability model
- NewForm describes Framework as part of a custom agency engagement and says it is not sold as self-serve software.newform.com · read 8 Oct 2026
- Brand context
- Framework can incorporate brand guidelines, compliance rules, performance data, competitor research, and a creative archive.newform.com · read 8 Oct 2026
- Briefs
- It can turn account and competitor research into a ready-to-shoot brief or a Veo 3 prompt with brand voice, disclaimers, and production notes.newform.com · read 8 Oct 2026
- Compliance
- Framework can ingest legal disclaimers, restricted claims, and regulated language as brand context.newform.com · read 8 Oct 2026
- Creative analysis
- It analyzes ad elements and uses AI vision and language analysis to explain why a creative performed well.newform.com · read 8 Oct 2026
- Creative matching
- Framework matches the same creative across platforms by its visual content and combines its performance data, without requiring consistent filenames.newform.com · read 8 Oct 2026
- Creative testing
- It launches creative tests, checks performance hourly, and tests against KPIs to statistical significance, with a stated 95% confidence threshold.newform.com · read 8 Oct 2026
- Demo
- The Framework page invites prospective customers to request a demo using a work email.newform.com · read 8 Oct 2026
- Intended users
- Framework is described as built for content-led performance advertisers running 20 or more creatives per month, including in-house teams and agencies on Meta.newform.com · read 8 Oct 2026
- Notable limit
- NewForm says pricing is custom and scoped to ad spend and creative volume, for advertisers spending at least $50K per month.newform.com · read 8 Oct 2026
- Purpose
- Framework helps growth teams understand which creative is working, why it works, and what to make next.newform.com · read 8 Oct 2026
