AdTest.AI

AdTest.AI scores advertising creative before launch and offers optional audience research to add human ratings. Its AI evaluates ads across 13 dimensions and provides an overall effectiveness score, strengths, weaknesses, and recommendations. It accepts images, video, carousels, messaging copy, briefs, and PDFs. AI Ad Studio can generate platform-ready variants from a brand URL and send them into scoring. Optional audience studies combine human responses with AI results in a Mixed Score; audience reads take 24–48 hours. Reports can be exported as branded multi-page PDFs, and audience results can be cross-tabulated and exported as CSV. Workspaces support project sharing, role-based access, team invitations, and per-workspace billing. The seven-day free trial includes three AI test credits, requires no credit card, and excludes API and MCP access. Paid plans include Creator at $30 a month and Starter at $50 a month. One-time audience studies start at $299. Android and iPhone apps support running tests and reviewing reports, while subscriptions, credit packs, and audience studies are purchased on the web.

AdTest.AI pairs AI scoring with optional human audience ratings and provides exportable reports. Check the trial’s API and MCP exclusions and the web-only purchase process for mobile users before choosing a plan.

AdTest.AI is aimed at brands and agencies that want to score ad creative or add audience research. Its stated use cases include creative testing, media buying, brand awareness, political and advocacy work, and endorsement strategy.

AdTest.AI is an ad-creative testing service for brands and agencies that want feedback before launch. It suits teams that need both AI analysis and optional audience research. Its strongest case is the combination of actionable scoring, human validation and shareable reports; the small trial and web-only purchases call for planning.

Overview

AdTest.AI evaluates creative across 13 dimensions, producing an overall effectiveness score along with strengths, weaknesses and recommendations. That makes it useful when a team needs direction for revisions, not just a rank for competing concepts. It accepts images, video, carousels and messaging copy, as well as briefs and PDFs, with an A/B experiment type available.

AI Ad Studio can generate platform-ready ad variants from a brand URL and send them into scoring. Stated channel coverage ranges from Meta, TikTok and YouTube to CTV, out-of-home and print, giving marketers room to assess work across different campaign formats. The product focuses on evaluating creative, so that breadth does not make it a media-buying service.

Key features

Optional audience studies combine human ratings with AI results in a Mixed Score, and audience reads take 24–48 hours. That second perspective can help when an AI score alone is not enough to support a decision, though it adds time compared with AI-only scoring. Studies include screening and human-rated dimensions, with deeper audience filters in higher-priced options.

Reports include recommendations and can be exported as branded, multi-page PDFs. Audience results can be cross-tabulated and exported as CSV, which helps teams share findings and examine differences across respondent groups. Workspaces support project sharing, role-based access, team invitations and per-workspace billing. These are practical collaboration tools for agency or brand teams; no seat quota is stated in the plans below.

The REST API and official Claude MCP server support AI-only scoring. MCP compatibility also extends to other clients that can run a local stdio server. Both API and MCP access are excluded from the free trial, so teams evaluating automation will need to account for that limit.

AdTest.AI says projects are isolated, customer creative is not used to train models or shared across workspaces, and deletion is available on request. Support is offered by email and chat; the contact page says replies arrive within one business day, most within four hours.

Pricing

The free 7-day trial requires no card and includes three AI test credits. It is enough for a small initial evaluation, but not a broad campaign test, and it excludes API and MCP access. There is no free plan.

Monthly AI-credit plans range from Creator at $30 a month for 20 credits ($1.50 per test) to Starter at $50 a month for 55 credits ($0.91 per test), Growth at $100 a month for 120 credits ($0.83 per test), Pro at $200 a month for 250 credits ($0.80 per test), and Scale at $350 a month for 450 credits ($0.78 per test). Creator is the lightest paid option for occasional use; Starter and Growth lower the stated per-test cost as volume rises. Pro and Scale suit heavier testing, with Scale offering the lowest stated unit cost. The plans are billed monthly, and the supplied terms do not state a renewal policy.

Audience studies are one-time purchases with 100 responses each. Essential audience study costs $299, paid once and includes eight standard human-rated dimensions, age, gender and region screening, four custom screener questions, AI scoring and a Mixed Score. Plus + audience study costs $349, paid once and adds household composition, hobbies and interest screening, and device and media preferences. Pro audience study costs $399, paid once and adds apps, news sources, TV networks, life events, employment, family, grocery, vehicle and lifestyle. Essential fits teams needing a baseline human read; Plus and Pro are for campaigns where those additional audience filters matter.

Platforms

AdTest.AI is available on web, iOS and Android, and offers API access. The mobile apps let existing users run tests and review reports, but subscriptions, credit packs and audience studies must be purchased on the web. Mobile users should expect to switch to a browser when they need to buy more.

Who it's for

Brands and agencies that want structured pre-launch creative feedback are the clearest fit, especially when they need team workspaces, exportable reporting or human audience validation. The stated use cases also include media buying, brand awareness, political and advocacy work, and endorsement strategy. Solo users who only need a few AI scores can start with the trial, but its three-credit cap makes it a brief evaluation rather than an ongoing free workflow.

Pros and cons

• Pros: Thirteen scoring dimensions come with strengths, weaknesses and recommendations, giving teams concrete revision guidance.
• Pros: Optional 100-response studies add human ratings and screening, while CSV cross-tabs and branded PDF reports support analysis and sharing.
• Pros: AI Studio can generate variants from a brand URL and route them straight to scoring; API and MCP options support automated AI-only scoring.
• Cons: The trial lasts seven days and allows only three AI credits, with no API or MCP access, limiting what teams can evaluate before paying.
• Cons: Mobile apps cannot handle purchases, so users must go to the web for subscriptions, credits and audience studies.
• Cons: Human audience reads take 24–48 hours, making them a slower input than AI-only scoring.

Alternatives

For a broader shortlist, browse Ad Creative Testing Tools. Choose Lumen Research if its paid attention technology suite and support across desktop, mobile and browser-extension platforms better match the workflow; pricing is custom. Predis.ai is a paid, trial-enabled option with a free trial and a Core plan at $24 a month billed yearly, including 1,300 monthly credits, one brand, no auto posting and publishing to 10 channels.

RealEye may suit teams seeking a study-focused alternative: its paid Basic annual plan is $325 a month, billed at $3,900 annually, and includes unlimited studies, 20 own participants per month and studies up to three minutes. For ad generation, consider AdCreative.ai, whose paid, trial-enabled Starter plan is $20 a month billed yearly and includes 10 credits a month, one brand and one user. Vidmob offers a paid platform with no free trial and custom pricing based on annual impression volume per brand.

Motion is another paid option, with monthly plans starting at $750 a month for up to $50k monthly ad spend, unlimited seats and unlimited ad accounts. Choose Marpipe if a free plan for catalog creative or feed management is the priority. SaliencyLab also has a free plan: it includes 10 analyses per month, capped at three per day, and one teammate seat.

Verdict

AdTest.AI is a strong fit for brands and agencies that need explainable AI scoring, optional audience validation and reports they can circulate across a team. The combination is its clearest reason to choose it. Look elsewhere if the three-credit trial is too small to assess your workflow, you need mobile purchasing, or human responses must arrive faster than 24–48 hours.