Pencil
London, England, United Kingdom
What it is
Pencil is a web-based creative marketing platform that uses AI to create advertising copy, images, and video ads. Its workflow brings briefing, generation, editing, approvals, publishing, and evaluation into one sequence. A browser editor handles text, image, video, and HTML, with exports in GIF, MP4, HTML5, and static formats. Pencil says a single template can generate thousands of variations and can be localized or translated for different markets. Listed ad integrations include Meta, TikTok Ads, LinkedIn Ads, Google Ads, YouTube, Display & Video 360, and Campaign Manager 360. A free guided experience lets users create six ads; full platform access requires a paid plan. Core is $11 a month billed annually and includes 50 generations monthly and one workspace. Growth is $44 a month billed annually, with 250 generations and unlimited workspaces. Pro pricing is custom. Pencil says its security controls are SOC 2 Type II audited and customer data is not used to train its models.
For and against
For
- Creates copy, images, and video ads with AI
- Exports include GIF, MP4, HTML5, and static formats
- Can generate thousands of variations from one template
- Free guided experience allows six ads
- Lists major advertising platform integrations
Against
- Full platform access requires a paid plan
- Core and Growth generations do not roll over
- Pro fully supports only Google Chrome
The verdict
Pencil combines AI ad generation with editing, approvals, publishing, and evaluation. The free guided experience is limited to six ads, while paid plans set monthly generation allocations.
Who it suits
Pencil describes its plans as serving solo entrepreneurs, fast-growing teams, and enterprises. It may suit marketers who want to create and adapt ad assets across markets.
Plans and prices
Basic — 50 generations annual
50 generations/month · 1 brand · chat support
Read 21 Oct 2026 · trypencill.webflow.io
Basic — 50 generations
50 generations/month · 1 brand · chat support
Read 21 Oct 2026 · trypencill.webflow.io
Basic — 100 generations annual
100 generations/month · 1 brand · chat support
Read 21 Oct 2026 · trypencill.webflow.io
Basic — 100 generations
100 generations/month · 1 brand · chat support
Read 21 Oct 2026 · trypencill.webflow.io
Basic — 250 generations annual
250 generations/month · 1 brand · chat support
Read 21 Oct 2026 · trypencill.webflow.io
Basic — 250 generations
250 generations/month · 1 brand · chat support
Read 21 Oct 2026 · trypencill.webflow.io
Basic — 500 generations annual
500 generations/month · 1 brand · chat support
Read 21 Oct 2026 · trypencill.webflow.io
Basic — 500 generations
500 generations/month · 1 brand · chat support
Read 21 Oct 2026 · trypencill.webflow.io
Basic — 1000 generations annual
1000 generations/month · 1 brand · chat support
Read 21 Oct 2026 · trypencill.webflow.io
On the record
- Ad-format limitation
- Pencil does not support Meta Dynamic Product Ads, Collection Ads, Advantage+ Catalog Ads or Instant Experience formats.help.trypencil.com · read 21 Oct 2026
- Ad generation
- Pencil generates copy, images, videos and complete ad creatives from brand inputs.trypencill.webflow.io · read 21 Oct 2026
- Ad integrations
- The integrations page lists Meta, TikTok Ads, LinkedIn Ads, Google Ads, YouTube, Display & Video 360, and Campaign Manager 360 as generally available.trypencil.com · read 3 Oct 2026
- Agent integrations
- Pencil connects agents to third-party tools through Composio and Pipedream, including Salesforce, Slack, HubSpot, Google Drive and Shopify.help.trypencil.com · read 21 Oct 2026
- AI model aggregation
- The platform combines models from OpenAI, Google, Adobe, Runway and Stability AI in one orchestration layer.trypencil.com · read 21 Oct 2026
- API extensibility
- Agent actions are translated into API calls through Composio or Pipedream; Pencil does not publish a general developer SDK on the cited pages.help.trypencil.com · read 21 Oct 2026
- Browser support
- Pencil Pro's help page says Google Chrome is the only web browser that fully supports it.help.trypencil.com · read 3 Oct 2026
- Company headquarters
- The registered office is 151 Rosebery Avenue, London, England, EC1R 4AB.find-and-update.company-information.service.gov.uk · read 21 Oct 2026
- Company legal identity
- Pencil AI Limited is an active UK private company, number 14789571, incorporated on 10 April 2023.find-and-update.company-information.service.gov.uk · read 21 Oct 2026
- Creative editing
- Pencil provides a browser editor for text, image, video, and HTML, with exports including GIF, MP4, HTML5, and static formats.trypencil.com · read 3 Oct 2026
- Custom agents
- Users can create agents from scratch or duplicate built-in agents and combine tools, models and integrations.help.trypencil.com · read 21 Oct 2026
- Data-training policy
- Pencil says customer briefs, assets and outputs are not used to train general Pencil or third-party models, while dedicated workspace models may use workspace data.help.trypencil.com · read 21 Oct 2026
- Documentation
- The public Help Center contains dated articles covering agents, integrations, supported ad types, data handling and model support.help.trypencil.com · read 21 Oct 2026
- Export
- Users can export creatives directly to connected ad accounts or download PNG and MP4 files.trypencill.webflow.io · read 21 Oct 2026
- Feature limitation
- The pricing comparison marks AI video generation and AI video editing as coming soon in the Basic and Pro comparison.trypencill.webflow.io · read 21 Oct 2026
- Founding and acquisition
- Dealroom lists Pencil's launch in March 2018, while The Brandtech Group announced its acquisition on 15 June 2023.app.dealroom.co · read 21 Oct 2026
- Free access
- The pricing page says users can sign up and create six ads through a guided experience for free; full platform access requires a paid plan.trypencil.com · read 3 Oct 2026
- Funding and owner
- Dealroom records a $1.1 million 2019 seed round, a $2.8 million 2020 seed round and a 2023 acquisition; Brandtech announced it acquired 100% of Pencil.app.dealroom.co · read 21 Oct 2026
