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On the recordRead 4 Oct 202613 facts
Kantar LINK AI
London, United Kingdom
Plans and prices
Pay-as-you-go
Priced on request
Pricing varies by number of ads tested, servicing level and add-on features
Read 20 Sep 2026 · kantar.com
Annual subscription
Priced on request
Subscription can bundle LINK+ and LINK AI
Read 20 Sep 2026 · kantar.com
Self-serve
$500usage-based
Number of ads tested · level of servicing · add-on features, including content optimiser
Read 4 Oct 2026 · kantar.com
Serviced by Kantar
$1,780usage-based
Number of ads tested · level of servicing · add-on features, including content optimiser
Read 4 Oct 2026 · kantar.com
On the record
- Additional features
- The page describes a content optimiser with recommendations, predictive eye tracking, creative tagging and prediction of creative transferability across markets and contexts.kantar.com · read 4 Oct 2026
- Availability
- The product page lists availability in 66 markets.kantar.com · read 4 Oct 2026
- Benchmarks
- The product benchmarks metrics to channel-specific norms to help compare performance across campaigns and content.kantar.com · read 4 Oct 2026
- Dashboard
- Users can view results in an intuitive dashboard and compare results across projects.kantar.com · read 4 Oct 2026
- File limits
- LINK AI video files must be 200 MB or under and 2–300 seconds long; content optimiser is limited to videos up to 120 seconds.marketplacesupport.kantar.com · read 4 Oct 2026
- Model basis
- Kantar says LINK AI is built on a database of more than 300,000 ad tests and trained on more than 35 million human interactions.kantar.com · read 4 Oct 2026
- Performance measures
- It combines creative diagnostics, brand outcomes and behavioural predictions, including awareness, consideration, intent, attention, engagement and likelihood to act.kantar.com · read 4 Oct 2026
- Security
- Kantar states that it adheres to information security standards including ISO/IEC 27001 and uses controls such as encryption, access management and incident response.kantar.com · read 4 Oct 2026
- Service choices
- Customers can set up projects themselves or have Kantar set up and launch them, with Kantar available to explain results in the serviced option.kantar.com · read 4 Oct 2026
- Speed and scale
- Individual predictions are delivered in minutes, while large-scale testing across thousands of assets can be completed in hours.kantar.com · read 4 Oct 2026
- Support
- Kantar says its flexible service model includes expert service and 24/7 support.kantar.com · read 4 Oct 2026
- What it does
- LINK AI uses predictive insight to evaluate digital, TV, static and creator content and help teams make creative decisions.kantar.com · read 4 Oct 2026
