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On the recordRead 15 Oct 202643 facts
ABsmartly
Amsterdam, The Netherlands
Plans and prices
ABsmartly platform
€60,000usage-based
unlimited feature flags · unlimited web/mobile experiments · unlimited goals and metrics · unlimited platform users
Read 15 Oct 2026 · g2.com
ABsmartly subscription
Priced on request
All features; paid 30-day proof-of-value trial
Read 4 Oct 2026 · absmartly.com
On the record
- Analysis
- The platform offers flexible segmentation, precise filtering, and customizable reporting.absmartly.com · read 4 Oct 2026
- Chrome extension
- LaunchPad is a visual DOM editor that creates and manages experiments, exports changes as JSON and applies variants through the ABsmartly JavaScript SDK plugin.chromewebstore.google.com · read 15 Oct 2026
- Company founded
- LinkedIn lists ABsmartly as founded in 2019; Gartner lists 2021.nl.linkedin.com · read 15 Oct 2026
- Company origin
- The founding team says it built Booking.com’s experimentation system, which grew to more than 1,000 concurrent experiments.absmartly.com · read 15 Oct 2026
- Company size
- LinkedIn lists the company as privately held with 11–50 employees and Amsterdam headquarters.nl.linkedin.com · read 15 Oct 2026
- Compliance
- The maker states SOC 2 Type II, GDPR and HIPAA compliance and independent penetration testing.absmartly.com · read 15 Oct 2026
- Documentation depth
- The docs include product guides, SDK tutorials, Collector and Platform API references, CLI, MCP Server and browser-extension instructions.docs.absmartly.com · read 15 Oct 2026
- Experiment speed
- The maker claims its Group Sequential Testing engine can produce experiment conclusions 20–80% faster.absmartly.com · read 15 Oct 2026
- Experiment types
- The platform supports fixed-horizon and group-sequential statistics, server-side, client-side and hybrid experiments, deterministic assignment, guardrails and multi-variant testing.docs.absmartly.com · read 15 Oct 2026
- Faster results
- ABsmartly says its Group Sequential Testing engine can deliver decisions 20% to 80% faster than fixed-horizon testing.absmartly.com · read 4 Oct 2026
- Feature flags
- Feature flags support audience targeting and up to four variants.docs.absmartly.com · read 15 Oct 2026
- Hosting
- ABsmartly is available as SaaS or self-hosted software.absmartly.com · read 4 Oct 2026
- Integrations
- Official integration guides cover Slack, Segment, Zuko analytics, Google Workspace SAML SSO and BigQuery exports.docs.absmartly.com · read 15 Oct 2026
- Intended users
- ABsmartly describes its platform as serving product, engineering, and data teams.absmartly.com · read 4 Oct 2026
- Legal entity
- The website identifies the maker as ABsmartly B.V. at Keizersgracht 520 H, 1017 EK Amsterdam, Netherlands.absmartly.com · read 15 Oct 2026
- Limit: price for small businesses
- A Gartner reviewer says the platform can be costly for smaller businesses.gartner.com · read 15 Oct 2026
- Limit: reporting and UI
- G2 reviewers mention missing advanced program reporting, limited export tools, unclear metric tables and occasional UI or metric-refresh problems.g2.com · read 15 Oct 2026
- MCP and CLI
- ABsmartly publishes an MCP Server for AI assistants and a CLI for experiment and feature-flag administration.docs.absmartly.com · read 15 Oct 2026
