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AB Tasty
What it is
AB Tasty provides experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile teams. Its Web Experimentation & Rollout offering includes A/B/n, split URL, and multivariate testing; listed test types also cover multi-page, cross-domain, and device-specific tests. Growth includes visual and code editors, unlimited experiments, variations, and metrics, as well as multi-arm bandit and rollout campaigns. The plans differ in workspace and domain allowances: Growth lists one of each, Pro three of each, and Enterprise five of each. Growth includes basic support, Pro advanced support, and Enterprise 24x7 support. Pro also includes pull-based integrations. Enterprise lists single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. AB Tasty and VWO united under the Wingify brand in 2026 while continuing to support both platforms. Pricing is on request, and the pricing page offers a 30-day trial without a credit card.
For and against
For
- Growth lists unlimited experiments, variations, and metrics.
- Test types include A/B, multivariate, and split URL.
- SDK options cover web, mobile, and server environments.
- A 30-day trial requires no credit card.
Against
- Pricing is available on request.
- Growth includes basic support.
- Only Enterprise lists 24x7 support.
- Workspace and domain allowances vary by plan.
The verdict
AB Tasty offers testing and rollout capabilities alongside personalization, feature management, and analytics. Its plan structure distinguishes teams by workspace, domain, support, and enterprise controls.
Who it suits
Growth is described for small teams starting experimentation, Pro for businesses scaling it, and Enterprise for large teams, agencies, and enterprises with advanced requirements.
Plans and prices
Basic
One listed plan; free trial shown
Read 15 Oct 2026 · capterra.com
Custom
Pricing varies by traffic/MAUs, products, plans and implementation scope
Read 15 Oct 2026 · wingify.com
Enterprise
Unlimited experiments, variations & metrics · 5 workspaces · 5 domains · 24x7 support
Read 5 Oct 2026 · wingify.com
Growth
Unlimited experiments, variations & metrics · 1 workspace · 1 domain · Basic support
Read 5 Oct 2026 · wingify.com
Pro
Unlimited experiments, variations & metrics · 3 workspaces · 3 domains · Advanced support
Read 5 Oct 2026 · wingify.com
On the record
- AI
- AB Tasty advertises an AI suite for campaign planning, building, analysis and recommendations tailored to experiment context.abtasty.com · read 15 Oct 2026
- Android SDK
- The Android documentation lists Flagship SDK 4.0.0-beta2 as latest and describes Decision API integration, tracking batching, flags and Emotion AI.docs.abtasty.com · read 15 Oct 2026
- Chrome extension
- The Chrome extension opens the visual editor, injects tags, clears cookies, enables debug mode and displays tag and campaign status.docs.abtasty.com · read 15 Oct 2026
- Company founding
- LinkedIn lists Wingify as founded in 2010, while Wingify's merger announcement says AB Tasty was founded in Paris in 2014.linkedin.com · read 15 Oct 2026
- Company size
- LinkedIn lists Wingify as privately held with 501–1,000 employees and headquarters in Delhi, India.linkedin.com · read 15 Oct 2026
- Company update
- AB Tasty and VWO united under the Wingify brand in 2026 while continuing to support the AB Tasty and VWO platforms.wingify.com · read 5 Oct 2026
- Custom integrations
- Documentation lists a Universal Data Connector, custom push and pull connectors, a public API, OneTrust, Lead Forensics, Clearbit and Celebrus integrations.docs.abtasty.com · read 15 Oct 2026
- Data residency
- Wingify says customer data centers are available in the United States, European Union and India, with a global CDN spanning ten locations.wingify.com · read 15 Oct 2026
- Decision API
- The Decision API can be deployed on premises, but event collection remains hosted by AB Tasty and is batch-sent to its cloud service.docs.abtasty.com · read 15 Oct 2026
- Documentation
- The documentation site includes onboarding, implementation, integrations, SDK/API references, release notes, statistical calculators, troubleshooting and a user community.docs.abtasty.com · read 15 Oct 2026
- Editors and campaign limits
- Growth includes visual and code editors and lists unlimited experiments, variations, and metrics.wingify.com · read 5 Oct 2026
- Enterprise controls
- The Enterprise plan lists single sign-on, API access, self hosting, and an approval workflow.wingify.com · read 5 Oct 2026
- Experimentation
- The platform provides A/B/n, multivariate, split-URL and server-side experiments, real-time results, unlimited variations, multiple goals, traffic allocation and SPA support.abtasty.com · read 15 Oct 2026
- Feature management
- Feature experimentation supports flags, progressive deployment, automatic rollback, user targeting and server-side experiments.abtasty.com · read 15 Oct 2026
- Feature rollouts
- The platform lists multi-arm bandit and rollout campaigns in the Growth plan.wingify.com · read 5 Oct 2026
- Funding
- Crunchbase lists six AB Tasty investors, including Crédit Mutuel Innovation and Omnes Capital, and identifies a Series C as the last funding round.crunchbase.com · read 15 Oct 2026
- Integrations
- The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided.docs.abtasty.com · read 15 Oct 2026
- Intended teams
- The pricing page describes Growth as for small teams getting started with experimentation, Pro for businesses scaling experimentation, and Enterprise for large teams, agencies, and enterprises with advanced requirements.wingify.com · read 5 Oct 2026
