Omniconvert Explore

Omniconvert Explore is an A/B testing and conversion-rate optimization platform for ecommerce brands. It supports A/B, multivariate, server-side, and split URL tests, as well as personalization and on-site surveys, and allows unlimited simultaneous A/B tests. More than 40 segmentation options include geography, device, operating system, referral source, cookies, UTM tags, and custom JavaScript rules. The dashboard reports conversion trends, revenue per visitor, chance-to-win, and cumulative views in real time, with branded PDF export. Editors include code and WYSIWYG visual tools, plus a Chrome A/B Editor plugin. The API gives programmatic access to experiment results and metadata for reporting and custom applications. Integrations cover analytics platforms, CRMs, ESPs, and ecommerce platforms directly or through Zapier. The free offer provides full Explore access for experiments involving up to 50,000 website visitors, with no time limit or credit card requirement. If the monthly visitor quota is exceeded, Omniconvert says it emails the customer and pauses running experiments until the next billing cycle or an upgrade. The FREE plan costs nothing.

Explore brings multiple testing methods, segmentation, reporting, editors, and integrations into one ecommerce-focused platform. The free offer provides full feature access within its visitor limit, and exceeding the monthly quota pauses running experiments until the next cycle or an upgrade.

Explore is aimed at D2C brands, ecommerce businesses, and omnichannel retailers that run experiments or personalize on-site experiences. Its free offer suits teams working with experiments involving up to 50,000 website visitors.

Overview

Omniconvert Explore is an ecommerce-focused A/B testing and conversion optimization platform. It suits ecommerce teams that need to target distinct audiences and run different kinds of experiments; its unusually broad free feature access is appealing, provided monthly visitor volume stays within the cap.

Founded in 2013 and headquartered in Bucharest, Romania, Omniconvert focuses on D2C brands, ecommerce businesses and omnichannel retailers. Its mix of visual and code-based editors makes it relevant to both marketers and technical teams, though the more advanced testing and targeting options will matter most to teams with the skills to use them.

Teams comparing optimization tools can also browse Conversion Rate Optimization Software and A/B Testing Tools.

Key features

Explore covers A/B and A/B/n, multivariate, split-URL, stacked and server-side testing, along with personalization and on-site surveys. Unlimited simultaneous A/B tests let teams pursue several hypotheses in parallel. That freedom is distinct from the visitor quota: the free offer includes experiments involving up to 50,000 website visitors, and running experiments pause when the monthly quota is exceeded.

Experiment editors include a WYSIWYG visual editor, a code editor and a Chrome A/B Editor plugin. The visual option suits changes that do not require code; the other tools give technical teams more direct ways to work. A mobile SDK, audience targeting and feature flags also broaden the platform's reach beyond basic web-page tests.

More than 40 segmentation options include geography, device, operating system, referral source, cookies, UTM tags and custom JavaScript rules. This gives ecommerce teams several ways to distinguish audiences, though custom rules are more useful when someone on the team can define them.

The real-time reporting dashboard tracks conversion trends, revenue per visitor, chance-to-win and cumulative views, with branded PDF export. Explore's API exposes experiment results and metadata for BI, reporting and custom applications. Its GA4 integration sends an Omniconvert event with Exp_Name and Exp_Var parameters and supports client-side or server-side tracking, making experiment data more practical to connect with existing measurement workflows.

Explore integrates with analytics platforms, CRMs, ESPs and ecommerce platforms directly or through Zapier. Omniconvert describes privacy measures that include HTTPS on sensitive pages, penetration tests, restricted server access, consent logging and audit logs. Its service terms promise 99.9% uptime, with exceptions for scheduled maintenance, force majeure and client-caused outages.

Pricing

FREE: free. It includes the full Explore feature set for experiments involving up to 50,000 website visitors, with no credit card required. The offer is not time-based, and there is no free trial. This is a strong way to use the complete feature set without an initial subscription, but it is a poor fit for teams whose traffic regularly exceeds the monthly quota: Omniconvert says it emails customers at the limit and pauses running experiments until the next billing cycle or an upgrade.

Omniconvert says every plan includes 24x7 support by phone, email or chat with a one-hour response time, plus a dedicated account manager. That level of access adds value to the free offer, but does not change the traffic limit. A paid plan's price and quota are custom pricing.

Platforms

Explore supports web and mobile, and its listed platforms include Android, iOS, API, extension and self-hosted deployments. The mobile SDK and server-side testing make it relevant to teams working across app and web experiences, while the API supports custom connections to reporting systems.

Who it's for

Explore is best suited to D2C brands, ecommerce businesses and omnichannel retailers that need multiple testing methods, audience segmentation and experiment reporting in one platform. The unlimited simultaneous A/B tests are useful for teams running parallel work, while its editors offer a path for both visual and code-led changes. It is less suitable for teams that cannot tolerate experiments pausing when a visitor quota is reached or that do not need the breadth of its testing toolkit.

Pros and cons

• Pro: The free offer includes the full feature set rather than a reduced selection, so teams can evaluate or use its advanced testing tools without a time limit.
• Pro: Multiple test types, over 40 segmentation options and unlimited simultaneous A/B tests support a wide range of ecommerce experimentation.
• Pro: Real-time reporting, branded PDF export, API access and GA4 integration give teams several ways to review and reuse experiment results.
• Con: The free offer's 50,000-visitor monthly cap can interrupt active experiments; exceeding it triggers a pause until the next cycle or an upgrade.
• Con: Paid plans use custom pricing, making the cost of higher traffic limits harder to assess before contacting Omniconvert.

Alternatives

For teams whose needs or pricing preferences differ, these alternatives offer different trade-offs:

• Freshsales has a free plan for up to three users and a listed Growth plan at $9 a month, billed annually; consider it when a small team prioritizes that pricing structure over Explore's ecommerce testing focus.
• Personyze offers a free plan with 5k pageviews, one domain and three active campaigns, plus a Starter plan at $149 a month; its free campaign and pageview limits may suit a smaller-scale evaluation.
• Zoho PageSense has a Forever Free plan capped at 5,000 monthly tracked users, one project, one month of data retention and five goals; consider it when those limits fit your needs.
• Optimizely Experimentation offers free Rollouts with unlimited feature flags but only one experiment at a time; it may suit teams focused on feature flags rather than running multiple experiments in parallel.
• AB Tasty is a paid option with a free trial and plans that include unlimited experiments, variations and metrics; consider it if a trial matters and you are prepared for a paid product.
• Insider One is a paid alternative.
• Clickthroo starts with a Self Service 25 plan at $95 a month, billed month-to-month, for 25,000 visitors per month and two campaigns; consider it if that defined monthly plan better fits your traffic and campaign needs.
• Convert Experiences is a paid alternative with a Growth plan at $399 a month, billed monthly, for 100K tested users per month and five active projects; consider it if that stated user allowance and project structure suit your operation.

Verdict

Choose Omniconvert Explore if you run an ecommerce business and want broad experimentation, targeting and reporting, with a full-featured free offer for up to 50,000 website visitors. Its main advantage is the combination of many testing methods with unlimited simultaneous A/B tests; its central drawback is that exceeding the monthly visitor quota pauses experiments. Teams with traffic beyond that cap should weigh custom pricing before committing.