Best A/B Testing Tools in 2026
Updated
50 A/B testing tools ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
50ranked
3free plans on this page
$10/molowest paid tier
5 Oct 2026last checked
Recognised 40% · Phone app 26% · Documented 20% · Free plan 14% of the score
- 26 Webtrends Optimize iPhone + Android RecognisedPhone appDocumentedFree plan 6.6 Test types: A/B, ABn, full-factorial MVT, fractional-factorial MVT, URL split testing, personalisation/targeting, multi-armed banditsSupported platforms: web_and_mobileVisual editor: Yes
- 27 Maxymizely iPhone + Android RecognisedPhone appDocumentedFree plan 6.5 Test types: A/B/N testing, multivariate testingSupported platforms: web_and_mobileVisual editor: Yes
- 28 Crazy Egg No phone app RecognisedPhone appDocumentedFree plan 6.4$29/mo
- 29 Amplitude No phone app RecognisedPhone appDocumentedFree plan 6.2Free
- 30 Mtrix No phone app RecognisedPhone appDocumentedFree plan 6.1$700/mo
- 31 abtest No phone app RecognisedPhone appDocumentedFree plan 5.5$10/mo Test types: YouTube thumbnail tests; YouTube title testsSupported platforms: web
- 32 Optimizely Configured Commerce No phone app RecognisedPhone appDocumentedFree plan 5.5 Test types: A/B testing, multi-page testing, feature testing, server-side testing, multivariate testing, multi-armed bandit testingSupported platforms: web_and_mobileVisual editor: Yes
- 33 Segmently No phone app RecognisedPhone appDocumentedFree plan 5.4 Test types: A/B testing, multivariate testing, split URL testingSupported platforms: webVisual editor: Yes
- 34 Nelio A/B Testing No phone app RecognisedPhone appDocumentedFree plan 5.3 Test types: A/B, multivariate, page, post, custom post type, headline, template, theme, popup, widget, menu, CSS, JavaScript, PHP, WooCommerce product, WooCommerce bulk sale, heatmapSupported platforms: webVisual editor: No
- 35 RunPivot No phone app RecognisedPhone appDocumentedFree plan 5.3 Test types: A/B testing; Split URL testing; multivariate testing; personalization; sequential testingSupported platforms: webVisual editor: Yes
- 36 SplitPea No phone app RecognisedPhone appDocumentedFree plan 5.3 Test types: A/B testingSupported platforms: webVisual editor: Yes
- 37 Apertio No phone app RecognisedPhone appDocumentedFree plan 5.2 Test types: A/B testingSupported platforms: webVisual editor: No
- 38 Iteratist No phone app RecognisedPhone appDocumentedFree plan 5.2 Test types: A/B, A/B/n, and multi-variant testingSupported platforms: webVisual editor: Yes
- 39 Kaizen Platform No phone app RecognisedPhone appDocumentedFree plan 5.2 Test types: A/B testingSupported platforms: web
- 40 Keak No phone app RecognisedPhone appDocumentedFree plan 5.2 Test types: A/B testing; URL split testingSupported platforms: webVisual editor: Yes
- 41 Launch Control No phone app RecognisedPhone appDocumentedFree plan 5.2 Test types: A/B testingSupported platforms: web
- 42 ABtesting.ai No phone app RecognisedPhone appDocumentedFree plan 5.1 Test types: A/B testing; multivariate testingSupported platforms: web
- 43 Convertize No phone app RecognisedPhone appDocumentedFree plan 5.1 Test types: A/B testing; split URL testingSupported platforms: webVisual editor: Yes
- 44 Otter No phone app RecognisedPhone appDocumentedFree plan 5.1 Test types: Split URL / Redirect, A/B/n, Content Personalization, WordPress Theme TestSupported platforms: webVisual editor: Yes
- 45 Varify.io No phone app RecognisedPhone appDocumentedFree plan 5.1 Test types: A/B testing, Split URL testing, Multi Page Testing, Personalization, full page redesignsSupported platforms: webVisual editor: Yes
- 46 ABConvert No phone app RecognisedPhone appDocumentedFree plan 5.0 Test types: price, shipping, URL redirect, template, theme, visual editor, checkoutSupported platforms: webVisual editor: Yes
- 47 Compose No phone app RecognisedPhone appDocumentedFree plan 5.0 Test types: A/B/n, split URL, split theme, split templateSupported platforms: webVisual editor: Yes
- 48 Koryla No phone app RecognisedPhone appDocumentedFree plan 5.0 Test types: A/B experiments, edge route testing, component-level SDK testingSupported platforms: webVisual editor: No
- 49 Sigmize No phone app RecognisedPhone appDocumentedFree plan 5.0 Test types: A/B tests, multivariate tests, split URL tests, personalization campaignsSupported platforms: webVisual editor: Yes
- 50 ABExperiment No phone app RecognisedPhone appDocumentedFree plan 4.9 Test types: classic A/B testing; website testing; chatbot and assistant conversation testing; LLM and model testing; vector database testing; retrieval strategy testing; prompt-template testing; data-product optimization; Knob experimentsSupported platforms: web
Compare all 25 in a table
| # | App | Score | Free plan | From | Free plan | Paid from | Test types | Supported platforms |
|---|---|---|---|---|---|---|---|---|
| 26 | Webtrends Optimize | 6.6 | No | — | No | — | A/B, ABn, full-factorial MVT, fractional-factorial MVT, URL split testing, personalisation/targeting, multi-armed bandits | web_and_mobile |
| 27 | Maxymizely | 6.5 | No | — | No | — | A/B/N testing, multivariate testing | web_and_mobile |
| 28 | Crazy Egg | 6.4 | Free plan | $29/mo | Yes | 29 /mo | — | — |
| 29 | Amplitude | 6.2 | Free plan | Free | Yes | 0 /mo | — | — |
| 30 | Mtrix | 6.1 | Free plan | $700/mo | Yes | 700 /mo | — | — |
| 31 | abtest | 5.5 | No | $10/mo | Yes | 10 /mo | YouTube thumbnail tests; YouTube title tests | web |
| 32 | Optimizely Configured Commerce | 5.5 | No | — | Yes | — | A/B testing, multi-page testing, feature testing, server-side testing, multivariate testing, multi-armed bandit testing | web_and_mobile |
| 33 | Segmently | 5.4 | No | — | Yes | 49 /mo | A/B testing, multivariate testing, split URL testing | web |
| 34 | Nelio A/B Testing | 5.3 | No | — | Yes | — | A/B, multivariate, page, post, custom post type, headline, template, theme, popup, widget, menu, CSS, JavaScript, PHP, WooCommerce product, WooCommerce bulk sale, heatmap | web |
| 35 | RunPivot | 5.3 | No | — | Yes | 99 /mo | A/B testing; Split URL testing; multivariate testing; personalization; sequential testing | web |
| 36 | SplitPea | 5.3 | No | — | Yes | 29 /mo | A/B testing | web |
| 37 | Apertio | 5.2 | No | — | — | — | A/B testing | web |
| 38 | Iteratist | 5.2 | No | — | Yes | 63 /mo | A/B, A/B/n, and multi-variant testing | web |
| 39 | Kaizen Platform | 5.2 | No | — | — | — | A/B testing | web |
| 40 | Keak | 5.2 | No | — | — | — | A/B testing; URL split testing | web |
| 41 | Launch Control | 5.2 | No | — | Yes | — | A/B testing | web |
| 42 | ABtesting.ai | 5.1 | No | — | Yes | — | A/B testing; multivariate testing | web |
| 43 | Convertize | 5.1 | No | — | No | — | A/B testing; split URL testing | web |
| 44 | Otter | 5.1 | No | — | No | 49 /mo | Split URL / Redirect, A/B/n, Content Personalization, WordPress Theme Test | web |
| 45 | Varify.io | 5.1 | No | — | No | — | A/B testing, Split URL testing, Multi Page Testing, Personalization, full page redesigns | web |
| 46 | ABConvert | 5.0 | No | — | No | 99 /mo | price, shipping, URL redirect, template, theme, visual editor, checkout | web |
| 47 | Compose | 5.0 | No | — | No | — | A/B/n, split URL, split theme, split template | web |
| 48 | Koryla | 5.0 | No | — | No | 12 /mo | A/B experiments, edge route testing, component-level SDK testing | web |
| 49 | Sigmize | 5.0 | No | — | No | — | A/B tests, multivariate tests, split URL tests, personalization campaigns | web |
| 50 | ABExperiment | 4.9 | No | — | No | — | classic A/B testing; website testing; chatbot and assistant conversation testing; LLM and model testing; vector database testing; retrieval strategy testing; prompt-template testing; data-product optimization; Knob experiments | web |
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