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Webtrends Optimize
Egham, Surrey, United Kingdom
What it is
Webtrends Optimize is a conversion optimization platform for testing, personalization, and product or content recommendations. It supports A/B and A/Bn tests, full- and fractional-factorial multivariate tests, URL split testing, targeting, and multi-armed bandits. Teams can implement experiments through a JavaScript tag, server-side methods, REST and JSONP APIs, or stateful URL redirects. A no-code widget builder creates hello bars, lightboxes, lower-corner promotions, and push notification signup prompts. The recommendation engine uses browsing and sales data, while reporting includes views, conversions, lift, chance to beat control, and significance calculations. Integrations include Google Analytics, Adobe Analytics, Hotjar, FullStory, and Slack. The company says data is retained for 12 months by default and raw event data can be exported to CSV. A 30-day trial provides unrestricted platform access without a credit card or purchase commitment. Websites with fewer than 10,000 monthly sessions are eligible for a free account with the same features as the paid version; other pricing is on request.
For and against
For
- Supports A/B, multivariate, and URL split tests
- Includes server-side implementation options
- No-code widget builder is available
- Offers a 30-day unrestricted trial
- Eligible low-traffic websites can get the full-featured free account
Against
- Paid pricing is available on request
- Free account eligibility is limited by monthly sessions
- Data retention is 12 months by default
The verdict
Webtrends Optimize combines multiple experiment types, implementation approaches, and reporting tools. Teams should check free-account eligibility and request pricing if they exceed its session threshold.
Who it suits
It suits teams running web or mobile experiments, personalization, and recommendations. Smaller websites with fewer than 10,000 monthly sessions may qualify for the free account.
Plans and prices
Free account
Same features as paid version · No limitations stated
Read 9 Oct 2026 · webtrends-optimize.com
Managed Service
Includes SaaS Licence · Dedicated CRO Consultant · Ideation, Development, QA, UX · Continuously Live Experiments
Read 9 Oct 2026 · webtrends-optimize.com
SaaS Licence
Self-Service · Unlimited Experimentation · Unrestricted Platform Access · Pricing based on annual sessions
Read 9 Oct 2026 · webtrends-optimize.com
Tailor-Made
Bespoke package · SaaS Self-Service Licence · Choose services · Pay for hours or per project
Read 9 Oct 2026 · webtrends-optimize.com
On the record
- Business certification
- The company says it is a Certified B Corporation and describes an assessment across governance, workers, community, environment and customers.webtrends-optimize.com · read 9 Oct 2026
- Data retention
- The company says it retains data for 12 months by default and allows raw event data export to CSV from the interface.webtrends-optimize.com · read 9 Oct 2026
- Experiments
- The platform offers A/B and A/Bn tests, full and fractional factorial multivariate tests, personalisation and URL split testing.webtrends-optimize.com · read 9 Oct 2026
- Free eligibility
- The pricing page says websites with fewer than 10,000 monthly sessions are eligible for a free account with the same features as the paid version.webtrends-optimize.com · read 9 Oct 2026
- Implementation
- It supports website JavaScript tag, server-side, REST and JSONP APIs, and stateful URL redirects.webtrends-optimize.com · read 9 Oct 2026
- Integrations
- The feature list names Google Analytics, Adobe Analytics, Hotjar, Sessioncam, FullStory, Contentsquare, Mouseflow and Slack integrations.webtrends-optimize.com · read 9 Oct 2026
- Limits
- The feature list says accounts, projects, experiments, targets, users and sub-domains are unlimited, and that data is not sampled.webtrends-optimize.com · read 9 Oct 2026
- Purpose
- Webtrends Optimize describes itself as a full-stack, all-inclusive conversion rate optimisation platform.webtrends-optimize.com · read 9 Oct 2026
- Recommendations
- The product recommendation engine serves product or content recommendations based on browsing and sales data.webtrends-optimize.com · read 9 Oct 2026
- Reporting
- Experiment reporting includes views, conversions, lift, chance to beat control and significance calculations.webtrends-optimize.com · read 9 Oct 2026
- Security and audit
- The feature list names an audit trail and PCI compliancy among additional support and security features.webtrends-optimize.com · read 9 Oct 2026
- Support
- The feature list says clients receive a dedicated support analyst reachable by phone or email, online ticket support, documentation and live chat through Slack.webtrends-optimize.com · read 9 Oct 2026
- Trial
- The 30-day trial requires no credit card or purchase commitment and provides unrestricted access to the platform.webtrends-optimize.com · read 9 Oct 2026
- Widgets
- Its no-code widget builder includes hello bars, lightboxes, lower-corner promotions and push notification signup prompts.webtrends-optimize.com · read 9 Oct 2026
