Mida
What it is
Mida is a website experimentation platform for testing, analyzing, and implementing conversion strategies. It supports same-URL, split-URL, cross-domain, and multipage A/B tests, with visual and HTML, JavaScript, and CSS editors. Teams can publish targeted copy, CTA, image, and banner changes without a developer release. MidaGX creates experiment variations from a written description or an on-screen drawing and applies them in the visual editor. The service lists more than 74 integrations, including Google Analytics 4, Google Tag Manager, Segment, HubSpot, Shopify, WordPress, Slack, and Webflow. Native iOS and Android SDKs support server-side A/B testing and feature flags, and a Flutter SDK is also listed. Mida says its compressed script is 15KB and designed to have minimal impact on website speed. The free Sandbox plan limits daily tracked events to 50,000, data retention to 60 days, and active experiences and goals to two each. Growth costs $299 a month when billed annually and includes a 15-day free trial. Enterprise pricing is custom and not listed.
For and against
For
- Sandbox plan is free with no time limit.
- Supports four listed A/B testing approaches.
- Offers visual and code editors.
- Lists more than 74 integrations.
- Includes native iOS and Android SDKs.
Against
- Sandbox limits daily tracked events to 50,000.
- Sandbox retains data for 60 days.
- Sandbox allows two active experiences and goals.
- Growth costs $299 a month when billed annually.
The verdict
Mida brings website experiments, visual changes, and code editing together, with a free Sandbox plan for limited usage. Growth is listed at $299 a month billed annually and includes a 15-day trial.
Who it suits
Mida may suit marketers who own conversion goals and want to launch website tests without engineering tickets. Teams needing mobile SDKs or more than the Sandbox limits can review the paid plans.
Plans and prices
Sandbox
100,000 monthly tested users · 50,000 daily tracked events · 60 days data retention · 2 active experiences and goals
Read 29 Sep 2026 · mida.so
Growth
100,000+ monthly tested users · unlimited event tracking, data retention, variants, tests, goals, and MidaGX credits · 15-day free trial
Read 29 Sep 2026 · mida.so
Enterprise
Unlimited monthly tested users · SAML SSO · SLA · dedicated CRO consultant, CSM, and developer
Read 29 Sep 2026 · mida.so
On the record
- AI experiments
- MidaGX generates A/B test variations from a written description or an on-screen drawing and applies the change in the visual editor.mida.so · read 29 Sep 2026
- Audience
- Mida describes its platform as built for marketers who own conversion and want to launch website A/B tests without engineering tickets.mida.so · read 29 Sep 2026
- Editors
- The plans include a visual editor and an HTML, JavaScript, and CSS code editor.mida.so · read 29 Sep 2026
- Integrations
- Mida lists 74+ integrations, including Google Analytics 4, Google Tag Manager, Segment, HubSpot, Shopify, WordPress, Slack, and Webflow.mida.so · read 29 Sep 2026
- Limits
- The Sandbox plan limits data retention to 60 days, daily tracked events to 50,000, and active experiences and goals to two each.mida.so · read 29 Sep 2026
- Mobile and SDKs
- Mida says it provides native iOS and Android SDKs for server-side A/B testing and feature flags, plus a Flutter SDK.mida.so · read 29 Sep 2026
- No-code deployment
- Mida lets teams publish targeted website changes such as copy, CTA, image, and banner updates without a developer release.mida.so · read 29 Sep 2026
- Performance
- Mida says its script is 15KB compressed and is designed to have minimal impact on website speed.mida.so · read 29 Sep 2026
- Privacy and hosting
- Mida says service data is stored and processed on Google Cloud Platform servers in the United States or Germany, depending on configuration and availability.mida.so · read 29 Sep 2026
- Privacy safeguards
- For EU users whose data is processed outside the EEA, Mida says it implements appropriate safeguards, including European Commission-approved Standard Contractual Clauses where required.mida.so · read 29 Sep 2026
- Purpose
- Mida is a lightweight A/B testing platform for experimenting with, analyzing, and implementing website conversion strategies.mida.so · read 29 Sep 2026
- Support
- Sandbox includes email and an AI support agent, Growth includes in-app live chat, and Enterprise offers preferred channels and priority support.mida.so · read 29 Sep 2026
- Testing
- The pricing page lists same-URL A/B testing, split-URL testing, cross-domain testing, and multipage testing.mida.so · read 29 Sep 2026
