Brand24
by Brand24Brand24 suits businesses, marketers, agencies, and startups that need to monitor online discussion and report on trends.
Free trial From $249 a month, billed yearly AndroidiPhone & iPadWebWindowsMacAPI
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Best Social Media Monitoring 2026
Facts read 19 Sep 2026 – 15 Oct 2026
These tools let you watch supported networks, create monitoring queries, and review alerts, sentiment, history, and reports. This guide helps buyers compare the functions and access options that fit their work.
The standings: top 10
| Name | In a line | Record score | Price from | Try it free | Runs on | Facts read |
|---|---|---|---|---|---|---|
| 01 Brand24 | Brand24 suits businesses, marketers, agencies, and startups that need to monitor online discussion and report on trends. | 5.7 | $249 a month, billed yearly | Free trial | Android, iPhone & iPad, Web, Windows | 28 Sep 2026 |
| 02 Syften | 4.9 | $29.95 a month | Free trial | Web, API | 4 Oct 2026 | |
| 03 BrandMentions | BrandMentions suits businesses and agencies that want to monitor brand visibility, sentiment, and mentions across web and social sources. | 4.8 | $99 a month, billed yearly | Free trial | Web | 28 Sep 2026 |
| 04 Mentionlytics | Mentionlytics suits small businesses, startups, agencies, enterprises, public personas, politicians, nonprofits, and other organizations monitoring online discussion. | 4.8 | $49 a month, billed yearly | Free trial | Web, API | 28 Sep 2026 |
| 05 Awario | Awario may suit businesses or teams that need to follow mentions across social channels, news, and the wider web. | 4.6 | $29 a month, billed yearly | Free trial | Web | 28 Sep 2026 |
| 06 Konnect Insights Social Listening | It is presented for enterprise brands and for brand managers, PR and communications leads, marketing heads, and CX heads. | 4.6 | $39 a year | — | Web, API | 7 Oct 2026 |
| 07 Harken | Harken suits indie founders, open-source maintainers, and privacy-conscious teams who want to monitor online mentions in a self-hosted setup. | 4.5 | Free plan | Free plan | Web, Self-hosted | 7 Oct 2026 |
| 08 Lucidya | 4.5 | $125 a month, billed yearly | — | Web, API | 29 Sep 2026 | |
| 09 Octolens | 4.4 | $159 a month, billed yearly | Free trial | Web, API | 3 Oct 2026 | |
| 10 Social Searcher | Social Searcher suits people looking for public social posts, profiles, images, or hashtags, and organizations monitoring brand mentions. | 4.4 | Free plan | Free plan | Web | 28 Sep 2026 |
The page puts newest releases first. It uses figures makers publish and does not score entries.
02
Syften
WebAPI Record4.9 Visit
03
BrandMentions
BrandMentions suits businesses and agencies that want to monitor brand visibility, sentiment, and mentions across web and social sources.
Web Record4.8 Visit
04
Mentionlytics
Mentionlytics suits small businesses, startups, agencies, enterprises, public personas, politicians, nonprofits, and other organizations monitoring online discussion.
WebAPI Record4.8 Visit
05
Awario
Awario may suit businesses or teams that need to follow mentions across social channels, news, and the wider web.
Web Record4.6 Visit
6
Konnect Insights Social Listening
WebAPI $39 a year Record4.6 Visit It is presented for enterprise brands and for brand managers, PR and communications leads, marketing heads, and CX heads.
7
Harken
WebSelf-hosted Free plan Record4.5 Visit Harken suits indie founders, open-source maintainers, and privacy-conscious teams who want to monitor online mentions in a self-hosted setup.
10
Social Searcher
Web Free plan Record4.4 Visit Social Searcher suits people looking for public social posts, profiles, images, or hashtags, and organizations monitoring brand mentions.
11
Determ
AndroidiPhone & iPadWeb €99 a month Record4.3 Visit Determ may suit teams monitoring social networks and news who need sentiment analysis and alerts through several channels.
12
Meltwater Social Listening
AndroidiPhone & iPadWeb+1 — Record4.2 Visit It suits communications and marketing teams that need to monitor conversations across channels and share reporting.
13
Synthesio
WebAPI $1,200 a month Record4.2 Visit It suits brands, agencies, and business teams seeking consumer insights from broad online and client-owned data sources.
15
OpenMagpie
Self-hosted Free plan Record4.0 Visit It suits people who want to monitor online discussions against natural-language criteria and can self-host software.
20
Sprinklr Social Listening
WebAPI — Record3.7 Visit Sprinklr Social Listening suits organizations tracking brand conversations, social performance, or emerging crises across multiple channels.
21
Brandwatch Listen
WebAPI — Record3.6 Visit It suits social media managers and content marketers who need to monitor brands, products, competitors, and online conversations.
Before you choose
Check plans and trials
Review each tool's free-plan status and listed starting price. Harken includes a free plan; Brandwatch Listen does not.
Trial lengths differ: BuzzSumo offers 30 days, whereas Keyhole offers 14 days.
Match the platform to your workflow
Identify whether web, API, iOS, Android, self-hosted or macOS access suits your workflow. Choose a tool that supports the platform you plan to use.
Review networks and alerts
Compare supported networks before choosing a tool. Check whether real-time alerts are available when prompt notice matters.
Compare analysis and history
Look for sentiment analysis if you need to sort reactions by tone. Review the retention period to understand how far back coverage extends.
Check queries and exports
Compare the number of monitoring queries shown for a tool and review its report export options before you decide.
Questions
Are any tools on this list available on a free plan?
Some entries include a free plan. Harken has one, while Brandwatch Listen does not.
Which tools list free trials?
BuzzSumo offers a 30-day trial, and Keyhole offers a 14-day trial.
What device or hosting options are supported?
The list covers web, API, iOS, Android, self-hosted and macOS options.
Which capabilities merit comparison?
Review free-plan status, starting paid price, supported networks, real-time alerts, sentiment analysis, history retention, monitoring queries and report exports.
Do tools show their prices publicly?
Pricing details vary. Brandwatch Listen, Germin8, Keyhole, Locobuzz and others give pricing on request, whereas BuzzSumo shows a starting price of $199 per month with annual billing.
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