Brand24

Brand24 is a media monitoring and social listening platform for following conversations about brands, competitors, and topics across social media and the wider web. It monitors more than 25 million sources, including social networks, news sites, blogs, forums, review platforms, and podcasts. Coverage includes Facebook, Instagram, X, LinkedIn, Reddit, YouTube, TikTok, Twitch, Medium, and Quora. Analytics include sentiment analysis, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis. AI tools include AI Insights, Events Detection, Brand Assistant, and Smart Context Search. Alerts can go to email, Slack, Microsoft Teams, in-app notifications, or mobile push. Reports are available in PDF, CSV, PPTX, and Excel formats, including daily and weekly reports. Brand24 offers Android, iOS, web, desktop, API, and installable web app access; the installable app requires an internet connection and has no offline mode. Its Individual plan is billed annually at $199 per month and includes three keywords. A 14-day trial is available, but there is no free plan.

Brand24 combines broad web and social monitoring with analytics, AI features, alerts, and reporting. Buyers should weigh its annual plan cost, query limits, and additional API fee against their monitoring needs.

Brand24 suits businesses, marketers, agencies, and startups that need to monitor online discussion and report on trends. Its listed customers range from startups to Fortune 500 companies.

Brand24 is a media-monitoring and social-listening platform for businesses and marketers following brands, competitors, or topics across social networks and the wider web. It suits teams that need broad source coverage and reporting; the key trade-off is that tracking capacity and update speed rise with the price.

Overview

Brand24 monitors more than 25 million sources, including social media, news sites, blogs, forums, review platforms, and podcasts. Its social coverage spans Facebook, Instagram, X, LinkedIn, Reddit, YouTube, TikTok, Twitch, Medium, and Quora, alongside web and news monitoring. That reach is valuable when a brand conversation extends beyond its own accounts, but coverage alone does not remove the plan limits on keywords and monthly mentions.

Analytics include sentiment, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis. These views give marketers more context than a stream of mentions, while the entry plan’s three-keyword cap means users must prioritize what they track.

Key features

AI features include AI Insights, Events Detection, Brand Assistant, sentiment and topic analysis, and Smart Context Search. Access varies by tier: for example, Pro limits AI Insights and AI Topics to two projects, while Business includes AI Insights for five projects and unlimited AI Topics. Brand Assistant is included on Pro and Enterprise, and Smart Context Search is an add-on on Pro. Buyers should compare the specific tools and project allowances they need rather than assume every tier has the full set.

Alerts can arrive by email, Slack, Microsoft Teams, in-app notification, or mobile push. Slack and Teams integrations can fit monitoring into an existing team workflow; API access costs an additional $149. Brand24 also offers an MCP server that connects project data to ChatGPT, Claude, Gemini, and other compatible agents through OAuth. Its official ChatGPT app can query live project data without API keys or setup.

Reports are available as PDF, CSV, PPTX, and Excel files, as well as QuickShare and white-labelled reports, with daily and weekly options. That range suits teams producing both internal updates and client-facing reports. The installable web app works on Android, iPhone and iPad, Windows, macOS, and ChromeOS, but requires an internet connection and has no offline mode.

Pricing

Brand24 is paid, has no free plan, and offers a 14-day trial. Annual billing prices are shown alongside monthly rates:

Individual is the narrow-use option: one user, three keywords, and 2K monthly mentions make it a poor fit for a team or for monitoring several brands and topics. Team removes the seat cap and increases quotas, but still updates only hourly. Pro is the first tier with real-time updates and adds priority support and Brand Assistant; Business is better suited to higher-volume work, with 25 keywords, 100K mentions, and additional reporting and AI allowances. Enterprise uses custom limits for organizations that need a tailored scale.

Subscriptions can be cancelled at any time, and Brand24 offers a 30-day money-back guarantee except for custom plans and negotiated deals. Remember that API access is an additional $149, separate from the plan price.

Platforms

Brand24 supports Android, iOS, macOS, Windows, web, and API access. The installable web app extends to ChromeOS, but its internet requirement rules it out for offline monitoring.

Who it's for

Brand24 is a strong fit for marketers, agencies, and businesses that need to follow conversations across many source types, analyze reach and sentiment, and deliver recurring reports. Startups can use the lower tier for tightly scoped tracking, while teams that need multiple users, faster updates, or larger mention volumes should look at Team or above. It is less suitable for buyers who need a free service, offline access, or broad tracking at the entry price.

Pros and cons

• Pros: Coverage across social networks, news, blogs, forums, review platforms, and podcasts supports monitoring beyond owned channels.
• Pros: Multiple alert routes and report formats make it practical to share monitoring signals with teams and clients.
• Pros: The MCP server and official ChatGPT app connect project data to AI workflows, with the ChatGPT app avoiding API-key configuration.
• Cons: There is no free plan, and the 14-day trial is the only no-cost evaluation period.
• Cons: Individual allows just one user, three keywords, and 2K mentions monthly, with updates every 12 hours.
• Cons: API access adds $149, and the installable app cannot work offline.

Alternatives

For teams that want a free starting point, dig offers a free plan with 10 credits per month; its Pro plan is $25 a month for 50 credits per month, influencer vetting, crisis detection, and trend discovery. For a narrow Reddit and Hacker News alert need, KWatch.io has a free tier with two keyword alerts on each network, though it includes zero tracked conversations. Social Searcher is another freemium option, with a free tier offering 100 real-time searches per day, one monitoring, and 500 saved posts per month.

Determ may suit buyers comparing a lower-priced paid tier: its Focus plan is €99 a month for one topic, unlimited keywords and users, 1,000 mentions, AI features, and real-time updates. Meltwater Social Listening has a Starter plan aimed at small communications and marketing teams, startups, and scale-ups with limited in-house analytics. Zignal Labs uses custom pricing through a Service Order Form that specifies fees, usage levels, and included services. For a free self-hosted option, Harken is open-source under MIT and has no per-seat pricing; OpenMagpie is free to run but requires users to provide hardware and a model.

For broader category comparisons, browse AI Social Listening Tools, Social Media Hashtag Tracking Software, Brand Management Software, and Social Media Listening Software.

Verdict

Choose Brand24 if you need wide web and social coverage, layered analytics, and reporting that can serve both internal teams and clients. Its strongest case is the combination of source breadth, flexible alerts, and AI-connected project data. Look elsewhere if you need a free plan, offline use, or generous entry-level quotas without moving up the annual price ladder.