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Synthesio
Synthesio · New York, Paris, London, Singapore, Brussels, Mexico, and Dubai · founded 2006
What it is
Synthesio is a paid social and search intelligence platform for brands, agencies, and business teams. It gathers consumer information from social networks, blogs, forums, reviews and ratings, news and media, search platforms, ecommerce sources, client-owned data, and AI models. The platform states that it includes more than 800 million social sources, including Chinese data. Its dashboards support capturing, exploring, analyzing, and reporting with customizable visualizations. Analytics include topic modeling, maturity or velocity metrics, image recognition, sentiment and language analysis, and influencer identification. Signals GenAI can identify emerging needs, changing attitudes, and trends from consumer signals, then generate ideas for innovation and communication. Use cases cover trends and innovation, markets and audiences, brands and products, and reputation and communication. Synthesio offers API access, with application keys, secrets, and OAuth tokens required for most endpoints. Pricing is on request. The listed platforms are web and API.
For and against
For
- Covers social, search, review, visual, and behavioral data
- Includes customizable dashboards and reporting
- Provides sentiment and language analysis
- Offers influencer identification and image recognition
- Supports API access with OAuth controls
Against
- Paid service with pricing available only on request
- API credentials require contact with sales
- Most API endpoints require an OAuth token
The verdict
Synthesio combines broad source coverage with dashboards, analytics, GenAI signals, and API access. Buyers should confirm pricing, API requirements, and sourcing needs with Synthesio.
Who it suits
It suits brands, agencies, and business teams seeking consumer insights from broad online and client-owned data sources. Teams needing dashboards, sentiment analysis, or programmatic access may find its listed capabilities relevant.
Plans and prices
Synthesio (Capterra listing)
Starting price · free-trial label shown
Read 15 Oct 2026 · capterra.com.au
Synthesio (TrustRadius listing)
Cloud SaaS · no setup fee · no free trial or free version
Read 15 Oct 2026 · trustradius.com
Custom Synthesio plan
DIY SaaS, expert-supported access, or on-demand activation
Read 15 Oct 2026 · synthesio.com
DIY Platform Access
SaaS license · real-time social and search data · customizable dashboards · regular reports
Read 9 Oct 2026 · synthesio.com
On-Demand Activation
No long-term subscription required · Signals GenAI for 2 months on a topic · expert-led reporting · additional consultancy
Read 9 Oct 2026 · synthesio.com
Platform Access + Service
Full platform access · expert consultation · advanced sourcing and setup · customized reports
Read 9 Oct 2026 · synthesio.com
On the record
- Analytics
- Features include topic modeling, maturity or velocity metrics, image recognition, sentiment and language analysis, and influencer identification.synthesio.com · read 9 Oct 2026
- API access
- API access requires application keys and secrets from a sales contact, and most endpoints require an OAuth access token.developer.synthesio.com · read 9 Oct 2026
- API credentials
- API application keys and secrets are obtained from sales, and most endpoints require OAuth bearer tokens.developer.synthesio.com · read 15 Oct 2026
- API endpoints
- Public docs describe dashboard, topic-tree, mention-search and bulk-coding endpoints, including pagination and JSON filters.developer.synthesio.com · read 15 Oct 2026
- API format
- Requests and responses use JSON with top-level data, errors and meta members; GET resources and POST fallbacks are documented.developer.synthesio.com · read 15 Oct 2026
- API security
- The API supports creating and revoking OAuth2 tokens tied to user permissions and provides a token endpoint with an example 10,800-second expiration.developer.synthesio.com · read 15 Oct 2026
- Audience
- Synthesio describes its platform and services for brands, agencies, and business teams seeking consumer insights.synthesio.com · read 9 Oct 2026
- Company
- Synthesio says it was founded in 2006 and identifies as an Ipsos company.synthesio.com · read 9 Oct 2026
- Company facts
- Synthesio was founded in 2006, had offices in New York, Paris, London, Singapore and Brussels, and employed 130 people at the 2018 acquisition.ipsos.com · read 15 Oct 2026
- Company ownership
- Ipsos announced in 2018 that it acquired Synthesio for more than US$50 million in cash and kept it as a standalone unit and brand.ipsos.com · read 15 Oct 2026
- Coverage
- The site states that its platform includes more than 800 million social sources, including Chinese data.synthesio.com · read 9 Oct 2026
- Current maker profile
- LinkedIn lists Ipsos Synthesio as a privately held Paris-headquartered technology and internet company with 201–500 employees.linkedin.com · read 15 Oct 2026
- Dashboards
- Its platform provides scalable dashboards to capture, explore, analyze, and report on data with customizable visualizations.synthesio.com · read 9 Oct 2026
- Data ecosystem
- Synthesio claims more than 800 million social sources, including Chinese data, plus search, review, behavioral and client-owned data such as emails, blogs, forums and surveys.synthesio.com · read 15 Oct 2026
- Data handling
- Synthesio says it processes customer data on behalf of and under the instructions of its business customers as a data processor.synthesio.com · read 9 Oct 2026
- Data sources
- The platform includes social, search, review, visual, behavioral, and client-owned data such as emails, blogs, forums, and survey responses.synthesio.com · read 9 Oct 2026
- Deployment
- A UK government marketplace listing describes Synthesio as a browser service supporting Internet Explorer 11, Edge, Firefox, Chrome and Safari, with no installation application.applytosupply.digitalmarketplace.service.gov.uk · read 15 Oct 2026
- Documentation depth
- The help center contains learning paths and articles for dashboards, queries, API exports, Signals, reports, sentiment, topic modelling, classifiers and Profiler.resources.ipsos.com · read 15 Oct 2026
