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Sprinklr Social Listening
Sprinklr Social Listening · New York City, New York, United States · founded 2009
What it is
Sprinklr Social Listening monitors social and digital conversations for brand signals, trends, and potential crises. It covers more than 30 social and digital channels in real time, including Facebook, Instagram, X, LinkedIn, YouTube, TikTok, Pinterest, Reddit, Google Business Profile, WhatsApp, LINE, and WeChat. It also monitors web and news content and offers lossless, real-time firehose access to 10+ channels. Specialized and generative AI support analysis of sentiment, emotions, entities, and text classification, while AI Topics filters for brand-relevant conversations. The platform surfaces themes, trends, and anomalies, and detects logos in GIFs, images, and videos. Teams can compare social performance, executive presence, and influencer presence against competitors, and track brand awareness, share of voice, and CSAT across major social channels. Crisis alerts and automated workflow management support response processes. Reports can be automated, scheduled, exported, and shared inside or outside an organization. Pricing is available on request.
For and against
For
- Monitors more than 30 social and digital channels in real time.
- Tracks brand awareness, share of voice, and CSAT.
- Detects logos in GIFs, images, and videos.
- Supports crisis alerts and automated workflows.
Against
- Pricing is on request.
- Real-time firehose access is limited to 10+ channels.
The verdict
Sprinklr Social Listening combines broad channel monitoring with brand metrics, visual mention detection, and reporting tools. Organizations should request pricing to assess fit.
Who it suits
Sprinklr Social Listening suits organizations tracking brand conversations, social performance, or emerging crises across multiple channels. It also fits teams that need scheduled reporting and comparisons of competitor, executive, or influencer presence.
Plans and prices
Sprinklr Social Listening
Enterprise product; contact Sprinklr for a demo
Read 9 Oct 2026 · sprinklr.com
On the record
- AI accuracy
- Uses specialized and generative AI for sentiment, emotions, entities, and text classification.sprinklr.com · read 27 Sep 2026
- AI analysis
- The product uses specialized AI and generative AI to analyze sentiment, emotions, entities and text classifications.sprinklr.com · read 9 Oct 2026
- AI Topics
- Filters noise and focuses on brand-relevant conversations at scale.sprinklr.com · read 27 Sep 2026
- Alert channels
- email,Slack,platform notifications,mobile notificationssprinklr.com · read 19 Sep 2026
- APIs
- Sprinklr provides REST APIs for integrating external systems with reporting and listening insights; its Help Center says API access is for customers with Enterprise licenses.sprinklr.com · read 9 Oct 2026
- Audience
- Sprinklr positions the product for enterprise-grade listening and describes the platform as serving large organizations.sprinklr.com · read 9 Oct 2026
- Brand KPIs
- Tracks brand awareness, share of voice, and CSAT across major social channels.sprinklr.com · read 27 Sep 2026
- Channel coverage
- Sprinklr says Social Listening monitors 30+ social and digital channels in real time and provides access to publicly available unstructured data.sprinklr.com · read 9 Oct 2026
- Competitive benchmarking
- It compares social performance, executive and influencer presence, and brand KPIs such as awareness, share of voice and CSAT against competitors.sprinklr.com · read 9 Oct 2026
- Crisis management
- It detects crises and emerging issues and supports real-time crisis alerts and automated workflow management.sprinklr.com · read 9 Oct 2026
- Data capture
- Sprinklr says it provides firehose access to 10+ channels and monitors user-generated text and visual mentions in images and videos.sprinklr.com · read 9 Oct 2026
- Data coverage
- Monitors 30+ social and digital channels in real time.sprinklr.com · read 27 Sep 2026
- Data scale
- Analyzes petabytes of data and generates billions of predictions daily.sprinklr.com · read 27 Sep 2026
- Firehose access
- Offers lossless, real-time firehose access to 10+ channels.sprinklr.com · read 27 Sep 2026
- Industry recognition
- Sprinklr was named a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening.sprinklr.com · read 27 Sep 2026
- Integration catalog
- Sprinklr says its platform has 100+ integrations, including Salesforce integrations listed in its catalog.sprinklr.com · read 9 Oct 2026
- Integrations
- Sprinklr's integration directory lists connections including Salesforce, Slack, Snowflake, Tableau, ServiceNow and Zendesk.sprinklr.com · read 9 Oct 2026
- Intended audience
- Sprinklr describes Social Listening as enterprise-grade and says it is built for speed and scale, including analysis of petabytes of data and billions of predictions daily.sprinklr.com · read 9 Oct 2026
