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Brandwatch Listen
London, United Kingdom
What it is
Brandwatch Listen monitors online conversations about brands, products, and competitors to help teams spot trends. It covers X (Twitter), Facebook, Instagram, LinkedIn, TikTok, Tumblr, YouTube, Reddit, Bluesky, QQ, and the wider web; Brandwatch says the service draws insights from 100 million online sources. Search tools include unlimited queries and 48 Boolean operators. Saved searches can provide a year's worth of mentions and insights, while quick searches show only the last month. Listen groups sentiment as positive, negative, or neutral and supports multi-language analysis. Its graphs and metrics include mention volume, sentiment, and demographics, with filters for platform, language, and location. AI alerts can detect changes in mention volume and flag negative comments by email. Teams can connect Listen with Brandwatch Engage to view and act on mentions in a customized feed. Saved-search availability depends on the organization's Social Media Management contract, and only Team Leaders and Admins can save searches or manage certain settings. The service runs on web and through an API. It is paid, with pricing available on request.
For and against
For
- Covers ten named social networks and the wider web.
- Unlimited search queries and 48 Boolean operators.
- Saved searches can provide up to a year of data.
- AI alerts can flag mention changes and negative comments.
- Integrates with Brandwatch Engage for acting on mentions.
Against
- Paid service; pricing is available on request.
- Quick searches show only the last month.
- Saved-search availability depends on the organization's contract.
- Only Team Leaders and Admins can save searches.
The verdict
Brandwatch Listen combines broad online monitoring with sentiment analysis, search tools, and alerts. Its quick-search and account-role limits make saved-search access worth checking before choosing it.
Who it suits
It suits social media managers and content marketers who need to monitor brands, products, competitors, and online conversations. Teams should check whether their contract includes saved searches and which roles can manage them.
Plans and prices
Brandwatch Listen
Pricing not listed; request a demo · Saved searches are allotted according to the Social Media Management contract
Read 28 Sep 2026 · brandwatch.com
On the record
- Access roles
- Only Team Leaders and Admins can save searches, manage tags and email alerts, or add targeted data sources.social-media-management-help.brandwatch.com · read 28 Sep 2026
- Account limits
- All users can create unlimited quick searches, while saved-search availability depends on the organization’s Social Media Management contract.social-media-management-help.brandwatch.com · read 28 Sep 2026
- Alert channels
- emailbrandwatch.com · read 19 Sep 2026
- Alerts
- Its AI smart alerts detect spikes and drops in mentions, and the product page says teams can be alerted to negative comments.brandwatch.com · read 28 Sep 2026
- Analysis
- Listen analyzes sentiment as positive, negative, or neutral and offers multi-language analysis.brandwatch.com · read 28 Sep 2026
- Coverage
- Brandwatch says Listen draws insights from 100 million online sources.brandwatch.com · read 28 Sep 2026
- Historical data
- The product page says Listen provides a year's worth of historical data.brandwatch.com · read 28 Sep 2026
- Insights
- Listen presents graphs and metrics including mention volume, sentiment, and demographics; users can filter mentions by criteria such as platform, language, and location.social-media-management-help.brandwatch.com · read 28 Sep 2026
- Integrations
- Listen integrates with Brandwatch Engage to let teams view and act on mentions through a customized feed.brandwatch.com · read 28 Sep 2026
- Intended users
- Brandwatch positions its social media management suite for social media managers and content marketers, including teams that want to monitor their brand.brandwatch.com · read 28 Sep 2026
- News monitoring
- Yesbrandwatch.com · read 19 Sep 2026
- Purpose
- Listen monitors online conversations about brands, products, and competitors to surface trends in real time.brandwatch.com · read 28 Sep 2026
- Quick search limits
- Quick searches show only the last month of data and cannot be revisited, shared with the team, or used to create alerts; saved searches provide up to a year of mentions and insights.social-media-management-help.brandwatch.com · read 28 Sep 2026
- Search tools
- The product page advertises unlimited search queries and 48 Boolean operators.brandwatch.com · read 28 Sep 2026
- Security
- Brandwatch’s legal hub links security documents and says its security team follows confidentiality, integrity, and availability principles.brandwatch.com · read 28 Sep 2026
- Sentiment analysis
- Yesbrandwatch.com · read 19 Sep 2026
- Social network coverage
- X (Twitter),Facebook,Instagram,LinkedIn,TikTok,Tumblr,YouTube,Reddit,Bluesky,QQbrandwatch.com · read 19 Sep 2026
- Support
- Brandwatch offers product help through its Help Center, Academy courses, and user community.brandwatch.com · read 28 Sep 2026
