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Best Marketing Automation Software in 2026

Updated

125 marketing automation software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.

125ranked
5free plans on this page
$11.04/molowest paid tier
4 Oct 2026last checked

Recognised 40% · Phone app 26% · Documented 20% · Free plan 14% of the score

  1. 26 Ontraport iPhone + Android RecognisedPhone appDocumentedFree plan 7.4$83/mo
  2. 27 Braze No phone app RecognisedPhone appDocumentedFree plan 7.3 Email automation: YesCustomer journeys: YesLead scoring: Yes
  3. 28 Adobe Marketo Engage No phone app RecognisedPhone appDocumentedFree plan 7.3 Email automation: YesCustomer journeys: YesLead scoring: Yes
  4. 29 Mautic No phone app RecognisedPhone appDocumentedFree plan 7.3€247.50/mo Email automation: YesCustomer journeys: YesLead scoring: Yes
  5. 30 GreenRope iPhone + Android RecognisedPhone appDocumentedFree plan 7.3
  6. 31 Brevo Conversations iPhone + Android RecognisedPhone appDocumentedFree plan 7.3$15/mo
  7. 32 Insider One No phone app RecognisedPhone appDocumentedFree plan 7.2 Email automation: YesCustomer journeys: YesLead scoring: Yes
  8. 33 Optimove No phone app RecognisedPhone appDocumentedFree plan 7.2 Email automation: YesCustomer journeys: YesLead scoring: Yes
  9. 34 Bloomreach Engagement No phone app RecognisedPhone appDocumentedFree plan 7.1 Email automation: YesCustomer journeys: YesLead scoring: Yes
  10. 35 Blueshift No phone app RecognisedPhone appDocumentedFree plan 7.1 Email automation: YesCustomer journeys: YesLead scoring: Yes
  11. 36 Keap iPhone + Android RecognisedPhone appDocumentedFree plan 7.1$299/mo
  12. 37 Salesforce Marketing Cloud Engagement No phone app RecognisedPhone appDocumentedFree plan 7.0$2,000/mo Email automation: YesCustomer journeys: YesLead scoring: Yes
  13. 38 Adobe Journey Optimizer B2B Edition No phone app RecognisedPhone appDocumentedFree plan 7.0 Email automation: YesCustomer journeys: YesLead scoring: Yes
  14. 39 Listrak No phone app RecognisedPhone appDocumentedFree plan 7.0 Email automation: YesCustomer journeys: YesLead scoring: Yes
  15. 40 Qorus Android only RecognisedPhone appDocumentedFree plan 7.0Free
  16. 41 Layers iPhone + Android RecognisedPhone appDocumentedFree plan 7.0$49/mo
  17. 42 Adobe Campaign No phone app RecognisedPhone appDocumentedFree plan 6.9 Email automation: YesCustomer journeys: Yes
  18. 43 Creatio Marketing No phone app RecognisedPhone appDocumentedFree plan 6.9$15/mo Email automation: YesCustomer journeys: YesLead scoring: Yes
  19. 44 Zoho Marketing Automation No phone app RecognisedPhone appDocumentedFree plan 6.9 Email automation: YesCustomer journeys: YesLead scoring: Yes
  20. 45 EngageBay No phone app RecognisedPhone appDocumentedFree plan 6.9$11.04/mo Email automation: YesLead scoring: Yes
  21. 46 Netcore Customer Engagement No phone app RecognisedPhone appDocumentedFree plan 6.8 Email automation: YesCustomer journeys: YesLead scoring: Yes
  22. 47 Salesforce Marketing Cloud Account Engagement No phone app RecognisedPhone appDocumentedFree plan 6.8$1,250/mo Email automation: YesCustomer journeys: YesLead scoring: Yes
  23. 48 Salesforce Account Engagement No phone app RecognisedPhone appDocumentedFree plan 6.8$1,250/mo Email automation: YesCustomer journeys: YesLead scoring: Yes
  24. 49 KUKUI iPhone + Android RecognisedPhone appDocumentedFree plan 6.8
  25. 50 SAP Emarsys No phone app RecognisedPhone appDocumentedFree plan 6.7 Email automation: YesCustomer journeys: YesLead scoring: Yes

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