OptiKratos Email reports campaign opens, clicks and revenue attribution, linking engagement to CRM deals.
Free plan Free trial From $41 a month, billed yearly AndroidiPhone & iPadWebAPI
Best Email Marketing Analytics Software 2026
Email marketing analytics software helps you compare campaign results, revenue tracking, ecommerce tracking and attribution options. This guide is for buyers weighing how a tool connects campaign activity to business outcomes.
Compare free plans and starting paid prices alongside historical data, connected platforms and attribution models. The list also compares campaign comparison and optimization insights, so you can focus on the measures that fit your work.
02
Singular
Singular combines marketing data, ROI measurement and AI growth tools on Android, iOS, web and APIs.
AndroidiPhone & iPadWeb+2 Record5.8 Visit
03
Triple Whale
Triple Whale analyzes marketing data on Android, iOS, the web, APIs and a browser extension.
AndroidiPhone & iPadWeb+2 Record5.7 Visit
04
Attributy
Attributy is web, Android and iOS software that connects online and offline marketing to revenue.
AndroidiPhone & iPadWeb+1 Record5.6 Visit
05
Bluey Email
Bluey Email combines campaigns, transactional email and CRM tools, with automations for common customer flows.
WebAPI Record5.5 Visit
6
Factors.ai
WebAPI $199 a month Record5.5 Visit Factors.ai combines intent data from multiple channels and finds companies visiting a website through API and web tools.
7
Factors.ai
WebAPI $199 a month Record5.5 Visit Factors.ai provides account intelligence through API and web tools, with pricing starting at $199 per month.
8
Windsor.ai
WebAPI $19 a month, billed yearly Record5.5 Visit Windsor.ai suits analysts, agencies and data teams moving marketing or business data into reporting and storage destinations.
9
AnyTrack
WebBrowser extensionAPI $100 a month Record5.4 Visit AnyTrack connects marketing and conversion data to track and attribute sales, leads and signups across traffic sources.
10
Eagora
WebAPI $15 a month Record5.3 Visit Eagora is a web and API email marketing platform with campaign automation and AI writing tools.
11
Advanza
Web $69 a month, billed yearly Record5.2 Visit Advanza is designed for small-business owners handling their own marketing and marketers seeking a connected workflow.
12
SegmentFlow.ai
WebAPI $19 a month Record5.2 Visit SegmentFlow.ai provides web and API email automation with monthly sends capped at 10,000.
13
Dreamdata
WebBrowser extensionAPI Free plan Record5.0 Visit Dreamdata maps B2B customer journeys and supports audience activation, AI signals and revenue-driver measurement.
14
Mailmunch
Web Free plan Record5.0 Visit Mailmunch provides web email automation and audience segmentation.
15
Sendlens
Web €29 a month Record5.0 Visit Sendlens scores email campaigns across 15-plus fields and compares traits with opens, clicks and conversion data.
16
Litmus
WebBrowser extensionAPI $79 a month, billed yearly Record4.9 Visit Litmus is web and API email marketing software with browser-extension support.
17
Visisto
WebAPI £49 a month, billed yearly Record4.9 Visit Visisto is aimed at ecommerce stores, SaaS companies, digital agencies, online creators and coaches, and event organisers.
18
Bird Analytics
AndroidiPhone & iPadWeb+1 Free plan Record4.8 Visit Bird Analytics reports email, SMS, WhatsApp, social media and web activity, with live campaign results and attribution.
19
Amazon Marketing Cloud
WebAPI Free plan Record4.7 Visit Amazon Marketing Cloud is a privacy-safe clean room for analytics and audience building from Amazon Ads signals and inputs.
21
SegMetrics
WebBrowser extensionAPI $57 a month Record4.7 Visit SegMetrics is marketing attribution software for web, API and browser extension use that links ads and email to purchases.
22
Email Foundry
Web £747.50 one-time Record4.5 Visit Email Foundry is a web service for email deliverability audits, recovery and ongoing protection.
23
HockeyStack
WebAPI $1,400 a month Record4.5 Visit HockeyStack suits organizations seeking API-based event, funnel, and session analytics.
24
Ruler Analytics
Web $400 a month, billed yearly Record4.5 Visit Ruler Analytics is web software for measuring marketing's effect on leads, sales and revenue.
Before you choose
Start with the question you need to answer
Decide whether you need to compare campaigns, track revenue or ecommerce activity, or review optimization insights. These are separate comparison points, so check the capabilities that match your goal.
Check attribution and historical data
Attribution models affect how a tool connects outcomes to campaigns. Compare the models offered and whether the historical data available covers the period you need to review.
Review connected platforms
Check which platforms a tool connects to and whether its available access method fits your setup. Web, API, extensions, iOS, Android and self-hosted options appear in the platform comparison.
Compare the ways to try and pay
A free plan and a free trial are different options. Check the listed pricing details, including the paid starting price where provided, before deciding what fits your budget.
Questions
What should I compare in email marketing analytics software?
Compare free plans, paid starting prices, historical data, connected platforms, attribution models, revenue and ecommerce tracking, campaign comparison, and optimization insights.
Does a free plan mean the software has a free trial?
No. The list treats free plans and free trials as separate comparison points. Check the individual pricing details for the option a tool offers.
Why check attribution models?
Attribution models are one of the listed comparison points. Review them alongside revenue tracking and campaign comparison to see whether the tool fits the outcomes you want to assess.
Which platforms should I look for?
The platform comparison includes web, API, extension, iOS, Android and self-hosted availability. Check the individual tool details for the connections relevant to your setup.
Can I compare ecommerce performance?
Ecommerce tracking is one of the comparison points. Check a tool's details to see whether that capability matches your needs.
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