Best Email Marketing Analytics Software in 2026
Updated
In short: Singular is ranked #1 of 48 as of 4 October 2026, ahead of Bird Analytics and Hyros. The best-ranked option with a free plan is Windsor.ai. The lowest first paid tier on this page is Factors.ai at $0.50/mo.
Email marketing analytics software helps you connect campaign activity with the outcomes you track. Compare attribution models and campaign comparison features, along with connected platforms, ecommerce tracking, and revenue tracking, to see how each option covers performance data. Historical data and optimization insights offer additional points for review; free-plan availability and paid-from pricing help with access and cost decisions. Singular, Bird Analytics, and Hyros are among the entries to consider. Think about which sources you need to bring together and what evidence you rely on when assessing campaigns, then weigh those needs against the listed reporting capabilities and plans.
48 email marketing analytics software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
Recognised 40% · Phone app 26% · Documented 20% · Free plan 14% of the score
- 1 Singular iPhone + Android RecognisedPhone appDocumentedFree plan 7.7Free
- 2 Bird Analytics iPhone + Android RecognisedPhone appDocumentedFree plan 7.3 Historical data: 1 monthsAttribution models: multi-touch
- 3 Hyros iPhone + Android RecognisedPhone appDocumentedFree plan 6.6$69/mo Attribution models: custom
- 4 Windsor.ai No phone app RecognisedPhone appDocumentedFree plan 6.4$1.58/mo Historical data: 120 monthsConnected platforms: 3 platformsAttribution models: multi-touch
- 5 AnyTrack No phone app RecognisedPhone appDocumentedFree plan 6.3$100/mo Connected platforms: 100 platformsAttribution models: single-touch
- 6 Bluey Email No phone app RecognisedPhone appDocumentedFree plan 6.3$7/mo Attribution models: single-touch
- 7 OptiKratos Email No phone app RecognisedPhone appDocumentedFree plan 6.3$41/mo
- 8 Sendlens No phone app RecognisedPhone appDocumentedFree plan 6.3€29/mo Connected platforms: 2 platformsAttribution models: single-touch
- 9 Visisto No phone app RecognisedPhone appDocumentedFree plan 6.3£49/mo Connected platforms: 10 platformsAttribution models: multi-touch
- 10 Advanza No phone app RecognisedPhone appDocumentedFree plan 6.2$69/mo
- 11 Amazon Marketing Cloud No phone app RecognisedPhone appDocumentedFree plan 6.2Free
- 12 Dreamdata No phone app RecognisedPhone appDocumentedFree plan 6.2Free
- 13 Mailmunch No phone app RecognisedPhone appDocumentedFree plan 6.2Free
- 14 TrueSend No phone app RecognisedPhone appDocumentedFree plan 6.2Free
- 15 SegmentFlow.ai No phone app RecognisedPhone appDocumentedFree plan 6.1$19/mo
- 16 Triple Whale No phone app RecognisedPhone appDocumentedFree plan 6.1Free
- 17 Factors.ai No phone app RecognisedPhone appDocumentedFree plan 5.7$0.50/mo
- 18 Adobe Marketo Engage No phone app RecognisedPhone appDocumentedFree plan 5.6
- 19 MailCharts No phone app RecognisedPhone appDocumentedFree plan 5.6
- 20 Salesforce Account Engagement No phone app RecognisedPhone appDocumentedFree plan 5.5$1,250/mo
- 21 Daasity No phone app RecognisedPhone appDocumentedFree plan 5.4$499/mo
- 22 Factors.ai No phone app RecognisedPhone appDocumentedFree plan 5.4$199/mo
- 23 Litmus No phone app RecognisedPhone appDocumentedFree plan 5.4$99/mo
- 24 SendView No phone app RecognisedPhone appDocumentedFree plan 5.4$58.33/mo
- 25 Whatagraph No phone app RecognisedPhone appDocumentedFree plan 5.4 Historical data: 24 months
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which email marketing analytics software is ranked first on Samsung Mobile US Press?
Singular is ranked #1 of 48 with a score of 7.7. Bird Analytics is second and Hyros third.
How many of these have a free plan?
14 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Factors.ai has the lowest first paid tier we found: $0.50/mo.
How is this list ranked?
Ranked mobile-first: a phone app alongside the web or desktop product, a free tier and the depth of its documentation. Paid placements never change a rank.