Best Marketing Automation Software in 2026
Updated
131ranked
2free plans on this page
$24.75/molowest paid tier
9 Oct 2026last checked
Recognised 40% · Phone app 26% · Documented 20% · Free plan 14% of the score
- 76 Ortto No phone app RecognisedPhone appDocumentedFree plan 6.1$199/mo Email automation: YesCustomer journeys: YesLead scoring: Yes
- 77 Insightly Marketing No phone app RecognisedPhone appDocumentedFree plan 6.1 Email automation: YesCustomer journeys: YesLead scoring: Yes
- 78 Plezi No phone app RecognisedPhone appDocumentedFree plan 6.1 Email automation: YesCustomer journeys: YesLead scoring: Yes
- 79 Feathr No phone app RecognisedPhone appDocumentedFree plan 6.1 Email automation: Yes
- 80 BenchmarkONE No phone app RecognisedPhone appDocumentedFree plan 6.1Free
- 81 iPresso No phone app RecognisedPhone appDocumentedFree plan 6.0 Email automation: YesCustomer journeys: YesLead scoring: Yes
- 82 Dittofeed No phone app RecognisedPhone appDocumentedFree plan 6.0 Email automation: YesCustomer journeys: Yes
- 83 HCL Unica Interact No phone app RecognisedPhone appDocumentedFree plan 5.9
- 84 iPost No phone app RecognisedPhone appDocumentedFree plan 5.9 Email automation: YesCustomer journeys: YesLead scoring: Yes
- 85 Genoo No phone app RecognisedPhone appDocumentedFree plan 5.9$274/mo Email automation: YesCustomer journeys: YesLead scoring: Yes
- 86 emfluence Marketing Platform No phone app RecognisedPhone appDocumentedFree plan 5.9 Email automation: YesCustomer journeys: YesLead scoring: Yes
- 87 Selligent No phone app RecognisedPhone appDocumentedFree plan 5.9
- 88 Encharge No phone app RecognisedPhone appDocumentedFree plan 5.8$79/mo Email automation: Yes
- 89 Pendula No phone app RecognisedPhone appDocumentedFree plan 5.8A$2,000/mo Email automation: YesCustomer journeys: YesLead scoring: Yes
- 90 Sam.ai No phone app RecognisedPhone appDocumentedFree plan 5.8$59/mo
- 91 Antics DMS No phone app RecognisedPhone appDocumentedFree plan 5.8 Email automation: YesCustomer journeys: YesLead scoring: Yes
- 92 DinMo No phone app RecognisedPhone appDocumentedFree plan 5.8
- 93 WP Fusion No phone app RecognisedPhone appDocumentedFree plan 5.8$24.75/mo Email automation: Yes
- 94 Marketeer No phone app RecognisedPhone appDocumentedFree plan 5.8£39/mo
- 95 Upland Adestra No phone app RecognisedPhone appDocumentedFree plan 5.7 Email automation: Yes
- 96 Zapim Marketing Automation No phone app RecognisedPhone appDocumentedFree plan 5.7 Email automation: YesCustomer journeys: YesLead scoring: Yes
- 97 FireDrum Email Marketing No phone app RecognisedPhone appDocumentedFree plan 5.7 Email automation: Yes
- 98 eTrigue No phone app RecognisedPhone appDocumentedFree plan 5.7$20,003,000/mo Lead scoring: Yes
- 99 Flashy No phone app RecognisedPhone appDocumentedFree plan 5.6 Email automation: Yes
- 100 Gamooga No phone app RecognisedPhone appDocumentedFree plan 5.6 Email automation: YesCustomer journeys: Yes
Compare all 25 in a table
| # | App | Score | Free plan | From | Free plan | Paid from | Email automation | Customer journeys |
|---|---|---|---|---|---|---|---|---|
| 76 | Ortto | 6.1 | No | $199/mo | No | $199/mo | Yes | Yes |
| 77 | Insightly Marketing | 6.1 | No | — | No | — | Yes | Yes |
| 78 | Plezi | 6.1 | No | — | No | — | Yes | Yes |
| 79 | Feathr | 6.1 | No | — | — | — | Yes | — |
| 80 | BenchmarkONE | 6.1 | Free plan | Free | Yes | — | — | — |
| 81 | iPresso | 6.0 | No | — | — | — | Yes | Yes |
| 82 | Dittofeed | 6.0 | No | — | Yes | — | Yes | Yes |
| 83 | HCL Unica Interact | 5.9 | No | — | No | — | — | — |
| 84 | iPost | 5.9 | No | — | — | — | Yes | Yes |
| 85 | Genoo | 5.9 | No | $274/mo | No | $274/mo | Yes | Yes |
| 86 | emfluence Marketing Platform | 5.9 | No | — | — | — | Yes | Yes |
| 87 | Selligent | 5.9 | No | — | — | — | — | — |
| 88 | Encharge | 5.8 | No | $79/mo | No | — | Yes | — |
| 89 | Pendula | 5.8 | No | A$2,000/mo | No | — | Yes | Yes |
| 90 | Sam.ai | 5.8 | No | $59/mo | No | — | — | — |
| 91 | Antics DMS | 5.8 | No | — | — | — | Yes | Yes |
| 92 | DinMo | 5.8 | No | — | — | — | — | — |
| 93 | WP Fusion | 5.8 | Free plan | $24.75/mo | Yes | — | Yes | — |
| 94 | Marketeer | 5.8 | No | £39/mo | Yes | — | — | — |
| 95 | Upland Adestra | 5.7 | No | — | No | — | Yes | — |
| 96 | Zapim Marketing Automation | 5.7 | No | — | — | — | Yes | Yes |
| 97 | FireDrum Email Marketing | 5.7 | No | — | Yes | $10/mo | Yes | — |
| 98 | eTrigue | 5.7 | No | $20,003,000/mo | — | — | — | — |
| 99 | Flashy | 5.6 | No | — | No | — | Yes | — |
| 100 | Gamooga | 5.6 | No | — | — | — | Yes | Yes |
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