HubSpot Marketing Hub
by HubSpot Marketing HubHubSpot Marketing Hub runs email automation on Android, iOS and the web, with an API.
Free plan Free trial AndroidiPhone & iPadWebAPI
Best Marketing Automation Software 2026
Facts read 20 Sep 2026 – 21 Oct 2026
HubSpot Marketing Hub leads this list of 130 (record score 8.6, free plan). Mailchimp is next (record score 8.4, free plan), and GetResponse is the next highest-placed with a free plan (record score 8.0).
Marketing automation software helps teams plan email automation, customer journeys, lead scoring and lead capture forms. This list helps buyers compare those functions with CRM integrations, included contacts and pricing details.
The standings: top 10
| Name | In a line | Record score | Price from | Try it free | Runs on | Facts read |
|---|---|---|---|---|---|---|
| 01 HubSpot Marketing Hub | HubSpot Marketing Hub runs email automation on Android, iOS and the web, with an API. | 8.6 | Free plan | Free plan | Android, iPhone & iPad, Web, API | 28 Sep 2026 |
| 02 Mailchimp | Mailchimp runs on Android, iOS and the web, with an API and a free plan. | 8.4 | $13 a month | Free plan | Android, iPhone & iPad, Web, API | 14 Oct 2026 |
| 03 GetResponse | GetResponse runs on web, Android and iOS, with an API, free plan and trial. | 8.0 | $1,915.58 a month, billed yearly | Free plan | Android, iPhone & iPad, Web, API | 28 Sep 2026 |
| 04 Mautic | Mautic suits marketers who need email automation, lead management, and campaign journeys, from freelancers to larger organizations. | 7.7 | €247.50 a month, billed yearly | Free plan | Web, API, Self-hosted | 28 Sep 2026 |
| 05 Freshmarketer | 7.6 | $15 a month, billed yearly | Free plan | Web, API | 28 Sep 2026 | |
| 06 E-goi | E-goi provides marketing tools on Android, iOS, web, API and browser extension, with a free plan. | 7.5 | $11.75 a month | Free plan | Android, iPhone & iPad, Web, Browser extension | 15 Oct 2026 |
| 07 SendPulse | SendPulse suits email marketers who need automation, segmentation, and A/B testing, with a free option for lists of up to 500 subscribers. | 7.3 | $9.60 a month, billed yearly | Free plan | Android, iPhone & iPad, Web, Browser extension | 21 Oct 2026 |
| 08 Aritic PinPoint | Aritic PinPoint runs on web and mobile, with an API, extensions and a visual sales pipeline. | 7.2 | $19 a month | Free plan | Android, iPhone & iPad, Web, Browser extension | 15 Oct 2026 |
| 09 Braze | Braze automates email on Android, iOS and web through an API. | 7.1 | — | Free trial | Android, iPhone & iPad, Web, API | 8 Oct 2026 |
| 10 Manago AI (formerly SALESmanago) | Manago AI helps create growth campaigns from customer behavior on Android, iOS, web and API. | 7.1 | €30 a month | Free trial | Android, iPhone & iPad, Web, API | 14 Oct 2026 |
The page follows a list that is rebuilt nightly, so positions can change. Compare the published fields for free plans, trials, paid starting points and supported platforms.
02
Mailchimp
Mailchimp runs on Android, iOS and the web, with an API and a free plan.
AndroidiPhone & iPadWeb+1 Record8.4 Visit
03
GetResponse
GetResponse runs on web, Android and iOS, with an API, free plan and trial.
AndroidiPhone & iPadWeb+1 Record8.0 Visit
04
Mautic
Mautic suits marketers who need email automation, lead management, and campaign journeys, from freelancers to larger organizations.
WebAPISelf-hosted Record7.7 Visit
05
Freshmarketer
WebAPI Record7.6 Visit
6
E-goi
AndroidiPhone & iPadWeb+2 $11.75 a month Record7.5 Visit E-goi provides marketing tools on Android, iOS, web, API and browser extension, with a free plan.
7
SendPulse
AndroidiPhone & iPadWeb+2 $9.60 a month, billed yearly Record7.3 Visit SendPulse suits email marketers who need automation, segmentation, and A/B testing, with a free option for lists of up to 500 subscribers.
8
Aritic PinPoint
AndroidiPhone & iPadWeb+2 $19 a month Record7.2 Visit Aritic PinPoint runs on web and mobile, with an API, extensions and a visual sales pipeline.
9
Braze
AndroidiPhone & iPadWeb+1 — Record7.1 Visit Braze automates email on Android, iOS and web through an API.
10
Manago AI (formerly SALESmanago)
AndroidiPhone & iPadWeb+1 €30 a month Record7.1 Visit Manago AI helps create growth campaigns from customer behavior on Android, iOS, web and API.
11
Twilio Segment
AndroidiPhone & iPadWeb+1 $120 a month Record7.0 Visit Twilio Segment is a customer data platform running on web and mobile, with a free plan.
12
Klaviyo
Web Free plan Record6.8 Visit Klaviyo suits teams seeking coordinated marketing across multiple messaging channels, with segmentation, automation, and integrations.
13
ActiveCampaign
AndroidiPhone & iPadWeb — Record6.8 Visit ActiveCampaign runs email automation on web, Android and iOS, with a 14-day trial.
16
SAS Customer Intelligence 360
AndroidiPhone & iPadWeb+1 — Record6.7 Visit SAS Customer Intelligence 360 applies customer insights to personalized actions across channels.
17
Adobe Campaign
AndroidiPhone & iPadWeb+2 — Record6.7 Visit Adobe Campaign suits organizations coordinating data-driven outbound campaigns across multiple channels.
18
ActiveTrail
AndroidiPhone & iPadWeb+1 $9 a month, billed yearly Record6.6 Visit ActiveTrail provides email automation on Android, iOS, web and API platforms, with a free trial.
19
Odoo Marketing Automation
AndroidiPhone & iPadWeb Free plan Record6.5 Visit Odoo Marketing Automation runs customer journeys and email automation on web and mobile.
20
CleverTap
AndroidiPhone & iPadWeb+1 $85 a month Record6.4 Visit CleverTap provides email automation through Android, iOS, web and API platforms.
21
LeadSquared
AndroidiPhone & iPadWeb+1 — Record6.4 Visit LeadSquared provides marketing software with a mobile app and Android, iOS, web and API access.
22
Intempt Marketing
AndroidiPhone & iPadWeb+3 $24 a month, billed yearly Record6.4 Visit Intempt Marketing suits businesses looking to coordinate personalization, multi-channel journeys, experiments, recommendations, and campaign workflows around shared…
23
Adobe Marketo Engage
WebAPI — Record6.3 Visit It is positioned for enterprise marketing teams ranging from core email programs to advanced lead- and account-based marketing, with sales alignment needs.
24
Optimove
AndroidiPhone & iPadWeb+1 — Record6.3 Visit Optimove is aimed at consumer brands managing customer journeys and campaigns across multiple channels.
25
Lead Liaison
AndroidiPhone & iPadWeb+2 — Record6.3 Visit Lead Liaison automates email and scores leads on Android, iOS, Windows, web and API.
Before you choose
Check free access
Use the Free plan field to see whether a tool offers ongoing access without payment. A free trial is a separate option and may suit a short evaluation.
Review trial terms and paid-from details before moving contacts or campaigns.
Match campaign workflows
Compare email automation, customer journeys, lead scoring and lead capture forms against the work you need to run.
Look for the combination of workflow features that fits your campaigns instead of relying on a single field.
Review CRM and contact limits
CRM integrations can affect how campaign data moves between systems. Check the integrations listed for a tool before planning a handoff.
Included contacts is a separate comparison field. Match that allowance to the audience you expect to manage.
Choose a platform fit
Platform records cover web, API, Android, iOS, browser extension and self-hosted access. Pick the access method that matches your team and systems.
Confirm the platform entry for the tool you are considering before setup.
Questions
What features does this list compare?
The comparison fields are Free plan, Paid from, Email automation, Customer journeys, Lead scoring, Lead capture forms, CRM integrations and Included contacts.
Which platforms appear in the list?
Platform records include web, API, Android, iOS, browser extension and self-hosted access.
How is a free plan different from a free trial?
A free plan provides an ongoing no-cost option. A free trial provides temporary access before payment. The list records these as separate fields.
Why can an item’s position change?
The list is rebuilt nightly, so its order can change. Use the published comparison fields instead of treating a position as a fixed rank.
Can I compare contact capacity?
Yes. Included contacts is one of the comparison fields, alongside automation, integrations and pricing details.
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