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Ranked on the record · 131 apps

Best Marketing Automation Software 2026

Marketing automation software helps teams plan email automation, customer journeys, lead scoring and lead capture forms. This list helps buyers compare those functions with CRM integrations, included contacts and pricing details.

The page follows a list that is rebuilt nightly, so positions can change. Compare the published fields for free plans, trials, paid starting points and supported platforms.

01

HubSpot Marketing Hub

by HubSpot Marketing Hub

HubSpot Marketing Hub runs email automation on Android, iOS and the web, with an API.

Free plan Free trial AndroidiPhone & iPadWebAPI
Record8.7 Visit site The record
02

Mailchimp

Mailchimp runs on Android, iOS and the web, with an API and a free plan.

AndroidiPhone & iPadWeb+1
Record8.4 Visit
03

GetResponse

GetResponse runs on web, Android and iOS, with an API, free plan and trial.

AndroidiPhone & iPadWeb+1
Record8.1 Visit
04

Mautic

Mautic suits marketers who need email automation, lead management, and campaign journeys, from freelancers to larger organizations.

WebAPISelf-hosted
Record7.8 Visit
6
E-goi

E-goi provides marketing tools on Android, iOS, web, API and browser extension, with a free plan.

AndroidiPhone & iPadWeb+2 $11.75 a month Record7.5 Visit
7
SendPulse

SendPulse suits email marketers who need automation, segmentation, and A/B testing, with a free option for lists of up to 500 subscribers.

AndroidiPhone & iPadWeb+2 $9.60 a month, billed yearly Record7.3 Visit
8
Aritic PinPoint

Aritic PinPoint runs on web and mobile, with an API, extensions and a visual sales pipeline.

AndroidiPhone & iPadWeb+2 $19 a month Record7.2 Visit
9
Braze

Braze automates email on Android, iOS and web through an API.

AndroidiPhone & iPadWeb+1 — Record7.1 Visit
10
Manago AI (formerly SALESmanago)

Manago AI helps create growth campaigns from customer behavior on Android, iOS, web and API.

AndroidiPhone & iPadWeb+1 €30 a month Record7.1 Visit
11
Klaviyo

Klaviyo suits teams seeking coordinated marketing across multiple messaging channels, with segmentation, automation, and integrations.

Web Free plan Record7.0 Visit
12
Twilio Segment

Twilio Segment is a customer data platform running on web and mobile, with a free plan.

AndroidiPhone & iPadWeb+1 $120 a month Record7.0 Visit
13
ActiveCampaign

ActiveCampaign runs email automation on web, Android and iOS, with a 14-day trial.

AndroidiPhone & iPadWeb — Record6.9 Visit
14
Salesforce Marketing Cloud Engagement
WebAPI $2,000 a month, billed yearly Record6.9 Visit
15
Salesforce Marketing Cloud Account Engagement
WebAPI $1,250 a month, billed yearly Record6.9 Visit
16
SAS Customer Intelligence 360

SAS Customer Intelligence 360 applies customer insights to personalized actions across channels.

AndroidiPhone & iPadWeb+1 — Record6.8 Visit
17
Adobe Campaign

Adobe Campaign suits organizations coordinating data-driven outbound campaigns across multiple channels.

AndroidiPhone & iPadWeb+2 — Record6.8 Visit
18
Odoo Marketing Automation

Odoo Marketing Automation runs customer journeys and email automation on web and mobile.

AndroidiPhone & iPadWeb Free plan Record6.6 Visit
19
ActiveTrail

ActiveTrail provides email automation on Android, iOS, web and API platforms, with a free trial.

AndroidiPhone & iPadWeb+1 $9 a month, billed yearly Record6.6 Visit
20
CleverTap

CleverTap provides email automation through Android, iOS, web and API platforms.

AndroidiPhone & iPadWeb+1 $85 a month Record6.5 Visit
21
Lead Liaison

Lead Liaison automates email and scores leads on Android, iOS, Windows, web and API.

AndroidiPhone & iPadWeb+2 — Record6.4 Visit
22
LeadSquared

LeadSquared provides marketing software with a mobile app and Android, iOS, web and API access.

AndroidiPhone & iPadWeb+1 — Record6.4 Visit
23
Intempt Marketing

Intempt Marketing suits businesses looking to coordinate personalization, multi-channel journeys, experiments, recommendations, and campaign workflows around shared…

AndroidiPhone & iPadWeb+3 $24 a month, billed yearly Record6.4 Visit
24
Adobe Marketo Engage

It is positioned for enterprise marketing teams ranging from core email programs to advanced lead- and account-based marketing, with sales alignment needs.

WebAPI — Record6.3 Visit
25
Zoho Marketing Automation
Web — Record6.3 Visit

Before you choose

Check free access

Use the Free plan field to see whether a tool offers ongoing access without payment. A free trial is a separate option and may suit a short evaluation.

Review trial terms and paid-from details before moving contacts or campaigns.

Match campaign workflows

Compare email automation, customer journeys, lead scoring and lead capture forms against the work you need to run.

Look for the combination of workflow features that fits your campaigns instead of relying on a single field.

Review CRM and contact limits

CRM integrations can affect how campaign data moves between systems. Check the integrations listed for a tool before planning a handoff.

Included contacts is a separate comparison field. Match that allowance to the audience you expect to manage.

Choose a platform fit

Platform records cover web, API, Android, iOS, browser extension and self-hosted access. Pick the access method that matches your team and systems.

Confirm the platform entry for the tool you are considering before setup.

Questions

What features does this list compare?
The comparison fields are Free plan, Paid from, Email automation, Customer journeys, Lead scoring, Lead capture forms, CRM integrations and Included contacts.
Which platforms appear in the list?
Platform records include web, API, Android, iOS, browser extension and self-hosted access.
How is a free plan different from a free trial?
A free plan provides an ongoing no-cost option. A free trial provides temporary access before payment. The list records these as separate fields.
Why can an item’s position change?
The list is rebuilt nightly, so its order can change. Use the published comparison fields instead of treating a position as a fixed rank.
Can I compare contact capacity?
Yes. Included contacts is one of the comparison fields, alongside automation, integrations and pricing details.

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