Best Marketing Automation Software in 2026
Updated
125 marketing automation software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
125ranked
2free plans on this page
$17/molowest paid tier
4 Oct 2026last checked
Recognised 40% · Phone app 26% · Documented 20% · Free plan 14% of the score
- 51 Systeme.io No phone app RecognisedPhone appDocumentedFree plan 6.7$17/mo Email automation: Yes
- 52 Pulsate iPhone + Android RecognisedPhone appDocumentedFree plan 6.7
- 53 Dengage Recommendation Engine iPhone + Android RecognisedPhone appDocumentedFree plan 6.7 Email automation: YesCustomer journeys: Yes
- 54 Dotdigital No phone app RecognisedPhone appDocumentedFree plan 6.6 Email automation: Yes
- 55 Oracle Responsys No phone app RecognisedPhone appDocumentedFree plan 6.6 Email automation: YesCustomer journeys: Yes
- 56 Evalanche No phone app RecognisedPhone appDocumentedFree plan 6.6€195/mo Email automation: YesCustomer journeys: YesLead scoring: Yes
- 57 ActiveDEMAND No phone app RecognisedPhone appDocumentedFree plan 6.6$20/mo Email automation: YesCustomer journeys: YesLead scoring: Yes
- 58 Acquia Campaign Studio No phone app RecognisedPhone appDocumentedFree plan 6.6 Email automation: YesCustomer journeys: YesLead scoring: Yes
- 59 OutboundEngine iPhone + Android RecognisedPhone appDocumentedFree plan 6.6$199/mo Email automation: YesLead scoring: Yes
- 60 Ortto No phone app RecognisedPhone appDocumentedFree plan 6.5$199/mo Email automation: YesCustomer journeys: YesLead scoring: Yes
- 61 Oracle Fusion Cloud Marketing No phone app RecognisedPhone appDocumentedFree plan 6.5 Email automation: YesCustomer journeys: YesLead scoring: Yes
- 62 Act-On No phone app RecognisedPhone appDocumentedFree plan 6.5 Email automation: YesCustomer journeys: YesLead scoring: Yes
- 63 E-goi No phone app RecognisedPhone appDocumentedFree plan 6.5 Email automation: Yes
- 64 Experiture No phone app RecognisedPhone appDocumentedFree plan 6.4 Email automation: YesCustomer journeys: YesLead scoring: Yes
- 65 Zoho Marketing Plus No phone app RecognisedPhone appDocumentedFree plan 6.4$30/mo Email automation: YesCustomer journeys: YesLead scoring: Yes
- 66 Oracle Responsys No phone app RecognisedPhone appDocumentedFree plan 6.4 Email automation: YesCustomer journeys: Yes
- 67 Maropost Marketing Cloud No phone app RecognisedPhone appDocumentedFree plan 6.4$29/mo Email automation: YesCustomer journeys: YesLead scoring: Yes
- 68 Positive User (formerly User.com) No phone app RecognisedPhone appDocumentedFree plan 6.4€69/mo Email automation: YesCustomer journeys: YesLead scoring: Yes
- 69 iPresso No phone app RecognisedPhone appDocumentedFree plan 6.4 Email automation: YesCustomer journeys: YesLead scoring: Yes
- 70 Actito No phone app RecognisedPhone appDocumentedFree plan 6.3€1,750/mo Lead scoring: Yes
- 71 Force24 No phone app RecognisedPhone appDocumentedFree plan 6.3 Email automation: YesCustomer journeys: YesLead scoring: Yes
- 72 Marketing Optimizer No phone app RecognisedPhone appDocumentedFree plan 6.3$249/mo
- 73 ActiveTrail No phone app RecognisedPhone appDocumentedFree plan 6.2 Email automation: Yes
- 74 Pendula No phone app RecognisedPhone appDocumentedFree plan 6.2A$2,000/mo Email automation: YesCustomer journeys: YesLead scoring: Yes
- 75 Sugar Market No phone app RecognisedPhone appDocumentedFree plan 6.2 Email automation: YesCustomer journeys: YesLead scoring: Yes
Compare all 25 in a table
| # | App | Score | Free plan | From | Free plan | Paid from | Email automation | Customer journeys |
|---|---|---|---|---|---|---|---|---|
| 51 | Systeme.io | 6.7 | Free plan | $17/mo | Yes | $17/mo | Yes | — |
| 52 | Pulsate | 6.7 | No | — | — | — | — | — |
| 53 | Dengage Recommendation Engine | 6.7 | No | — | — | — | Yes | Yes |
| 54 | Dotdigital | 6.6 | No | — | No | — | Yes | — |
| 55 | Oracle Responsys | 6.6 | No | — | — | — | Yes | Yes |
| 56 | Evalanche | 6.6 | No | €195/mo | No | — | Yes | Yes |
| 57 | ActiveDEMAND | 6.6 | No | $20/mo | No | $20/mo | Yes | Yes |
| 58 | Acquia Campaign Studio | 6.6 | No | — | — | — | Yes | Yes |
| 59 | OutboundEngine | 6.6 | No | $199/mo | No | $199/mo | Yes | — |
| 60 | Ortto | 6.5 | No | $199/mo | No | $199/mo | Yes | Yes |
| 61 | Oracle Fusion Cloud Marketing | 6.5 | No | — | No | — | Yes | Yes |
| 62 | Act-On | 6.5 | No | — | — | — | Yes | Yes |
| 63 | E-goi | 6.5 | No | — | Yes | $11.75/mo | Yes | — |
| 64 | Experiture | 6.4 | No | — | No | — | Yes | Yes |
| 65 | Zoho Marketing Plus | 6.4 | No | $30/mo | No | $25/mo | Yes | Yes |
| 66 | Oracle Responsys | 6.4 | No | — | — | — | Yes | Yes |
| 67 | Maropost Marketing Cloud | 6.4 | No | $29/mo | No | $279/mo | Yes | Yes |
| 68 | Positive User (formerly User.com) | 6.4 | No | €69/mo | No | — | Yes | Yes |
| 69 | iPresso | 6.4 | No | — | — | — | Yes | Yes |
| 70 | Actito | 6.3 | No | €1,750/mo | No | — | — | — |
| 71 | Force24 | 6.3 | No | — | — | — | Yes | Yes |
| 72 | Marketing Optimizer | 6.3 | Free plan | $249/mo | Yes | $249/mo | — | — |
| 73 | ActiveTrail | 6.2 | No | — | No | — | Yes | — |
| 74 | Pendula | 6.2 | No | A$2,000/mo | No | — | Yes | Yes |
| 75 | Sugar Market | 6.2 | No | — | No | — | Yes | Yes |
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