Cordial
Cordial · San Diego, California, United States · founded 2014
What it is
Cordial is a cross-channel marketing platform for brands that want to use customer data to personalize communications. It supports email, SMS, mobile app, website, and open-channel messaging. Its real-time customer data platform brings together contact, event, behavior, product, and purchase information from mobile apps, websites, point-of-sale systems, and connected devices. Teams can build audiences from large data sets, including millions of contacts, with segments refreshed through real-time data streaming. Behavioral triggers and multi-step journeys can coordinate email, texts, mobile push notifications, and REST API calls. Cordial Edge uses business-specific AI models to anticipate customer actions and provide message performance insights and guidance. Mobile SDKs are available for iOS, Android, React Native, and Expo; REST APIs, webhooks, integrations, and a universal connector support connections and data transfers. Cordial states that it is SOC 2 Type II, GDPR, and CCPA compliant. It offers onboarding, consulting, strategy workshops, email production, and custom solutions. Pricing is on request.
For and against
For
- Supports email, SMS, mobile, website, and open-channel messaging.
- Segments can update through real-time data streaming.
- Journeys can include behavioral triggers across channels.
- SDKs, REST APIs, webhooks, and integrations are available.
- Cordial states SOC 2 Type II, GDPR, and CCPA compliance.
Against
- Pricing is available on request.
- The platform targets brands and retail teams managing large data sets.
The verdict
Cordial brings customer data, audience segmentation, and cross-channel messaging into one platform. Prospective customers need to request pricing to assess its cost.
Who it suits
Cordial suits marketing and technology teams at brands, particularly cross-channel retailers working with large, disparate data sets. Its messaging journeys and integrations may also suit teams connecting multiple channels and applications.
Plans and prices
Custom enterprise plan
Pricing not stated; contact Cordial for a demo
Read 2 Oct 2026 · cordial.com
On the record
- AI personalization
- Cordial Edge uses business-specific AI models to predict customer actions and provide message performance insights and guidance.cordial.com · read 2 Oct 2026
- API
- Cordial provides REST APIs and webhooks for connecting the platform with other applications.support.cordial.com · read 2 Oct 2026
- Automation
- Cordial supports behavioral triggers and multi-step journeys across channels, including email, text messages, mobile push notifications, and REST API calls.cordial.com · read 2 Oct 2026
- Channels
- The platform supports email, SMS, mobile app, website, and open-channel messaging.cordial.com · read 2 Oct 2026
- Customer data
- Its real-time customer data platform collects contact, event, behavior, product, and purchase data from sources including mobile apps, websites, point-of-sale systems, and connected devices.cordial.com · read 2 Oct 2026
- Integrations
- Cordial lists integrations across ecommerce, data warehouse, content augmentation, and analytics, and says its universal connector supports real-time and asynchronous data transfer.cordial.com · read 2 Oct 2026
- Mobile SDKs
- Cordial offers SDKs for iOS, Android, React Native, and Expo for mobile messaging and app integrations.cordial.com · read 2 Oct 2026
- Purpose
- Cordial is a cross-channel marketing platform that helps brands use customer data to send personalized messages.cordial.com · read 2 Oct 2026
- Security and compliance
- Cordial states that it is SOC 2 Type II, GDPR, and CCPA compliant.cordial.com · read 2 Oct 2026
- Segmentation
- Cordial says its segmentation tools can create audiences from large data sets, including millions of contacts, with audiences updated through real-time data streaming.cordial.com · read 2 Oct 2026
- Support and services
- Cordial offers onboarding, solutions consulting, strategy workshops, email production, and custom solutions.cordial.com · read 2 Oct 2026
- Target audience
- Cordial describes its platform as serving marketing and technology teams at brands, and says it is a fit for cross-channel retailers managing large, disparate data sets.cordial.com · read 2 Oct 2026
