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On the recordRead 12 Oct 202628 facts
Oracle Responsys
Oracle Responsys · Austin, Texas, USA · founded 1977
Plans and prices
Marketing Automation Responsys Enterprise Cloud Service
$2a year
Email, SMS, FS SMS, App, and Web Push interactions; Full-Serve SMS is counted separately
Read 12 Oct 2026 · oracle.com
On the record
- AI and optimization
- Advanced Intelligence features include AI-enabled segmentation, look-alike modeling, fatigue analysis, and selecting a campaign, channel, and email delivery time.oracle.com · read 12 Oct 2026
- APIs
- Oracle provides REST, SOAP, asynchronous, and event notification API documentation for Responsys integrations.docs.oracle.com · read 12 Oct 2026
- Audience targeting
- Audience Designer assembles audiences from customer segments and lets marketers filter out recipients.oracle.com · read 12 Oct 2026
- Campaign management
- It provides a graphical interface and tools for campaign data integration, segmentation, content and form development, testing, launch, and reporting.docs.oracle.com · read 12 Oct 2026
- Channels
- Campaign Designer supports email, SMS, mobile app push and in-app messages, and web push.docs.oracle.com · read 12 Oct 2026
- CRM integrations
- multipleoracle.com · read 20 Sep 2026
- Customer journeys
- Yesoracle.com · read 20 Sep 2026
- Data protection
- Responsys documents data redaction for personally identifiable information and encryption at rest using Oracle Transparent Data Encryption.docs.oracle.com · read 12 Oct 2026
- Deployment
- Responsys is provided as SaaS and requires a standard web browser rather than special client software.docs.oracle.com · read 12 Oct 2026
- Email automation
- Yesoracle.com · read 20 Sep 2026
- Email campaigns
- Its code-optional email designer supports personalization and device previews.oracle.com · read 12 Oct 2026
- External integrations
- Responsys apps can call external systems from programs, including Facebook Custom Audiences, and Oracle lists Magento Connector and Pinterest Widget apps.docs.oracle.com · read 12 Oct 2026
- Lead capture forms
- Yesoracle.com · read 20 Sep 2026
- Integration options
- Responsys documentation describes integrations with Oracle Retail Customer Engagement, Adobe Analytics, CX Audience, Oracle Infinity, and Oracle Content Management.docs.oracle.com · read 12 Oct 2026
- Integrations
- Responsys apps connect programs and campaign messages to external systems; apps are available from Oracle and other developers through Oracle Cloud Marketplace.docs.oracle.com · read 12 Oct 2026
- Intended users
- Oracle describes Responsys as campaign management for B2C marketing teams.docs.oracle.com · read 12 Oct 2026
- Notable access requirement
- Responsys SMS, push, and other program features may require the relevant feature to be enabled for the account.docs.oracle.com · read 12 Oct 2026
- Pricing model
- Oracle’s price list says interactions include email, SMS, and mobile app messages and are purchased based on annual usage; it does not establish a single base subscription price on the cited page.oracle.com · read 12 Oct 2026
