Best Lead Nurturing Software in 2026
Updated
In short: Manago AI (formerly SALESmanago) is ranked #1 of 28 as of 3 October 2026, ahead of Brevo Conversations and GetResponse. The best-ranked option with a free plan is Brevo Conversations. The lowest first paid tier on this page is EngageBay at $11.04/mo.
Lead nurturing tools help you keep prospective customers engaged through follow-up shaped around their activity. Compare behavioral triggers and delivery channels with lead scoring, CRM sync and visual workflow builders to see how each product supports your approach. Contact and workflow limits, free-plan availability and paid-from pricing add useful dimensions when weighing scope and cost. The ranking starts with HubSpot Marketing Hub, GetResponse and ActiveCampaign, with Customer.io and Klaviyo also among the first entries. Consider how you organize contacts and what follow-up matters to your team, then use the listed criteria to compare how these products handle automation, integrations and plan limits.
28 lead nurturing software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
Recognised 40% · Phone app 26% · Documented 20% · Free plan 14% of the score
- 1 Manago AI (formerly SALESmanago) iPhone + Android RecognisedPhone appDocumentedFree plan 7.8 Visual workflow builder: YesBehavioral triggers: YesLead scoring: Yes
- 2 Brevo Conversations iPhone + Android RecognisedPhone appDocumentedFree plan 7.6$15/mo
- 3 GetResponse iPhone + Android RecognisedPhone appDocumentedFree plan 7.4$1915.58/mo
- 4 ActiveCampaign iPhone + Android RecognisedPhone appDocumentedFree plan 7.0
- 5 Customer.io iPhone + Android RecognisedPhone appDocumentedFree plan 6.8$100/mo Lead scoring: Yes
- 6 Ontraport iPhone + Android RecognisedPhone appDocumentedFree plan 6.8$83/mo
- 7 Bloomreach Content iPhone + Android RecognisedPhone appDocumentedFree plan 6.7 Lead scoring: Yes
- 8 Keap iPhone + Android RecognisedPhone appDocumentedFree plan 6.7$299/mo
- 9 Mautic No phone app RecognisedPhone appDocumentedFree plan 6.4€247.50/mo Lead scoring: Yes
- 10 EngageBay No phone app RecognisedPhone appDocumentedFree plan 6.3$11.04/mo
- 11 Klaviyo No phone app RecognisedPhone appDocumentedFree plan 6.3Free
- 12 Adobe Marketo Engage No phone app RecognisedPhone appDocumentedFree plan 5.6 Lead scoring: Yes
- 13 Aritic PinPoint No phone app RecognisedPhone appDocumentedFree plan 5.5$59/mo
- 14 Zoho Marketing Automation No phone app RecognisedPhone appDocumentedFree plan 5.5 Lead scoring: Yes
- 15 Act-On No phone app RecognisedPhone appDocumentedFree plan 5.4 Lead scoring: Yes
- 16 Actito No phone app RecognisedPhone appDocumentedFree plan 5.4€1,750/mo Visual workflow builder: YesBehavioral triggers: YesLead scoring: Yes
- 17 LeadSquared No phone app RecognisedPhone appDocumentedFree plan 5.4
- 18 Salesforce Account Engagement No phone app RecognisedPhone appDocumentedFree plan 5.4$1,250/mo Lead scoring: Yes
- 19 Groundhogg No phone app RecognisedPhone appDocumentedFree plan 5.3$20/mo
- 20 Maropost Commerce Cloud No phone app RecognisedPhone appDocumentedFree plan 5.3$219/mo Lead scoring: Yes
- 21 Maropost Marketing Cloud No phone app RecognisedPhone appDocumentedFree plan 5.3$279/mo Lead scoring: Yes
- 22 Optimove No phone app RecognisedPhone appDocumentedFree plan 5.3 Lead scoring: Yes
- 23 Salesforce Marketing Cloud Account Engagement No phone app RecognisedPhone appDocumentedFree plan 5.3$1,250/mo Lead scoring: Yes
- 24 Salesforce Marketing Cloud Engagement No phone app RecognisedPhone appDocumentedFree plan 5.3$2,000/mo Lead scoring: Yes
- 25 Drip No phone app RecognisedPhone appDocumentedFree plan 5.2
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which lead nurturing software is ranked first on Samsung Mobile US Press?
Manago AI (formerly SALESmanago) is ranked #1 of 28 with a score of 7.8. Brevo Conversations is second and GetResponse third.
How many of these have a free plan?
4 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, EngageBay has the lowest first paid tier we found: $11.04/mo.
How is this list ranked?
Ranked mobile-first: a phone app alongside the web or desktop product, a free tier and the depth of its documentation. Paid placements never change a rank.