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Ranked on the record · 30 apps

Best Lead Nurturing Software 2026

Facts read 16 Sep 2026 – 15 Oct 2026

Keeping prospective customers engaged over time can involve timed follow-up, relevant channels, and coordination with customer records. Compared on behavioral triggers, delivery channels, and lead scoring, the entries also include CRM sync and visual workflow builders as points to examine. Contact and workflow limits can affect how much you can manage, while free-plan availability and paid-from pricing help frame plan choices. Manago AI (formerly SALESmanago), Brevo Conversations, and GetResponse are among the options shown. Consider how your team decides when to follow up, which channels it uses, and what information needs to sync with a CRM. The listed limits and workflow features offer concrete comparison points.

The standings: top 10

NameIn a lineRecord scorePrice fromTry it freeRuns onFacts read
01 Aritic PinPointAritic PinPoint suits B2B companies that need campaign automation, lead management, visitor tracking, and multiple messaging channels.6.0$19 a monthFree planAndroid, iPhone & iPad, Web, Browser extension15 Oct 2026
02 HubSpot Marketing HubHubSpot Marketing Hub is freemium marketing automation software for lead generation, campaigns and customer journeys.5.9Free planFree planAndroid, iPhone & iPad, Web, API28 Sep 2026
03 GetResponseIt suits marketers and ecommerce businesses that want email automation, audience segmentation, landing pages, and sales tools in one platform.5.7$1,915.58 a month, billed yearlyFree planAndroid, iPhone & iPad, Web, API28 Sep 2026
04 LeadSquaredLeadSquared may suit sales, marketing, service, or field teams that need lead management and workflow tools.5.4—Free trialAndroid, iPhone & iPad, Web, API12 Oct 2026
05 Manago AI (formerly SALESmanago)Manago AI is built for e-commerce teams seeking to coordinate customer data, campaigns and journeys across channels.5.4€30 a monthFree trialAndroid, iPhone & iPad, Web, API14 Oct 2026
06 MauticMautic suits marketers who need email automation, lead management, and campaign journeys, from freelancers to larger organizations.5.4€247.50 a month, billed yearlyFree planWeb, API, Self-hosted28 Sep 2026
07 Microsoft Dynamics 365 Sales5.4—Free trialAndroid, iPhone & iPad, Web, API7 Oct 2026
08 EngageBayEngageBay suits teams looking for browser-based CRM, marketing, and helpdesk tools in one platform.5.1$11.04 a month, billed yearlyFree planWeb28 Sep 2026
09 Maropost Marketing CloudIt suits retention and promotional teams at ecommerce and multi-brand businesses seeking lifecycle messaging.4.9$29 a month, billed yearlyFree trialWeb, API5 Oct 2026
10 Salesforce Marketing Cloud Account Engagement4.6$1,250 a month, billed yearly—Web, API7 Oct 2026
01

Aritic PinPoint

by Aritic PinPoint

Aritic PinPoint suits B2B companies that need campaign automation, lead management, visitor tracking, and multiple messaging channels.

Free plan Free trial From $19 a month AndroidiPhone & iPadWebBrowser extensionAPI
02

HubSpot Marketing Hub

HubSpot Marketing Hub is freemium marketing automation software for lead generation, campaigns and customer journeys.

AndroidiPhone & iPadWeb+1
Record5.9 Visit
03

GetResponse

It suits marketers and ecommerce businesses that want email automation, audience segmentation, landing pages, and sales tools in one platform.

AndroidiPhone & iPadWeb+1
Record5.7 Visit
04

LeadSquared

LeadSquared may suit sales, marketing, service, or field teams that need lead management and workflow tools.

AndroidiPhone & iPadWeb+1
Record5.4 Visit
05

Manago AI (formerly SALESmanago)

Manago AI is built for e-commerce teams seeking to coordinate customer data, campaigns and journeys across channels.

AndroidiPhone & iPadWeb+1
Record5.4 Visit
6
Mautic

Mautic suits marketers who need email automation, lead management, and campaign journeys, from freelancers to larger organizations.

WebAPISelf-hosted €247.50 a month, billed yearly Record5.4 Visit
7 AndroidiPhone & iPadWeb+1 — Record5.4 Visit
8
EngageBay

EngageBay suits teams looking for browser-based CRM, marketing, and helpdesk tools in one platform.

Web $11.04 a month, billed yearly Record5.1 Visit
9
Maropost Marketing Cloud

It suits retention and promotional teams at ecommerce and multi-brand businesses seeking lifecycle messaging.

WebAPI $29 a month, billed yearly Record4.9 Visit
10 WebAPI $1,250 a month, billed yearly Record4.6 Visit
11 WebAPI $2,000 a month, billed yearly Record4.6 Visit
12 WebAPI $79 a month, billed yearly Record4.5 Visit
13
Ontraport

Ontraport may suit businesses looking to coordinate sales pipelines, customer communications, and marketing automation in a web-based platform.

AndroidiPhone & iPadWeb $83 a month Record4.5 Visit
14
ActiveCampaign

ActiveCampaign may suit teams coordinating marketing across several messaging and web channels.

AndroidiPhone & iPadWeb — Record4.4 Visit
15
Klaviyo

Klaviyo suits teams seeking coordinated marketing across multiple messaging channels, with segmentation, automation, and integrations.

Web Free plan Record4.4 Visit
16
Optimove

Optimove is aimed at consumer brands managing customer journeys and campaigns across multiple channels.

AndroidiPhone & iPadWeb+1 — Record4.2 Visit
17
Selligent

Selligent is aimed at enterprise businesses planning personalized campaigns across multiple digital channels.

AndroidiPhone & iPadWeb+1 — Record4.2 Visit
18 WebAPI €21,000 a year Record4.1 Visit
19
Customer.io

Customer.io suits teams looking for automated email, customer journeys, lead scoring, and lead capture forms across web and mobile platforms.

AndroidiPhone & iPadWeb $100 a month Record4.1 Visit
20 AndroidiPhone & iPadWeb $299 a month Record4.1 Visit
21 Web $1,250 a month, billed yearly Record4.0 Visit
22 WebAPI $900 a month, billed yearly Record3.9 Visit
23 WebAPI — Record3.9 Visit
24 Web — Record3.9 Visit
25 Web $9 a month Record3.8 Visit