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Ranked on the record · 30 apps

Best Lead Nurturing Software 2026

Keeping prospective customers engaged over time can involve timed follow-up, relevant channels, and coordination with customer records. Compared on behavioral triggers, delivery channels, and lead scoring, the entries also include CRM sync and visual workflow builders as points to examine. Contact and workflow limits can affect how much you can manage, while free-plan availability and paid-from pricing help frame plan choices. Manago AI (formerly SALESmanago), Brevo Conversations, and GetResponse are among the options shown. Consider how your team decides when to follow up, which channels it uses, and what information needs to sync with a CRM. The listed limits and workflow features offer concrete comparison points.

01

Aritic PinPoint

by Aritic PinPoint

Aritic PinPoint suits B2B companies that need campaign automation, lead management, visitor tracking, and multiple messaging channels.

Free plan Free trial From $19 a month AndroidiPhone & iPadWebBrowser extensionAPI
02

HubSpot Marketing Hub

HubSpot Marketing Hub is freemium marketing automation software for lead generation, campaigns and customer journeys.

AndroidiPhone & iPadWeb+1
Record6.0 Visit
03

GetResponse

It suits marketers and ecommerce businesses that want email automation, audience segmentation, landing pages, and sales tools in one platform.

AndroidiPhone & iPadWeb+1
Record5.8 Visit
04

LeadSquared

LeadSquared may suit sales, marketing, service, or field teams that need lead management and workflow tools.

AndroidiPhone & iPadWeb+1
Record5.5 Visit
05

Manago AI (formerly SALESmanago)

Manago AI is built for e-commerce teams seeking to coordinate customer data, campaigns and journeys across channels.

AndroidiPhone & iPadWeb+1
Record5.5 Visit
6
Mautic

Mautic suits marketers who need email automation, lead management, and campaign journeys, from freelancers to larger organizations.

WebAPISelf-hosted €247.50 a month, billed yearly Record5.5 Visit
7 AndroidiPhone & iPadWeb+1 — Record5.5 Visit
8
EngageBay

EngageBay suits teams looking for browser-based CRM, marketing, and helpdesk tools in one platform.

Web $11.04 a month, billed yearly Record5.2 Visit
9
Maropost Marketing Cloud

It suits retention and promotional teams at ecommerce and multi-brand businesses seeking lifecycle messaging.

WebAPI $29 a month, billed yearly Record4.9 Visit
10
Ontraport

Ontraport may suit businesses looking to coordinate sales pipelines, customer communications, and marketing automation in a web-based platform.

AndroidiPhone & iPadWeb $83 a month Record4.6 Visit
11 WebAPI $1,250 a month, billed yearly Record4.6 Visit
12 WebAPI $2,000 a month, billed yearly Record4.6 Visit
13
ActiveCampaign

ActiveCampaign may suit teams coordinating marketing across several messaging and web channels.

AndroidiPhone & iPadWeb — Record4.5 Visit
14 WebAPI $79 a month, billed yearly Record4.5 Visit
15
Klaviyo

Klaviyo suits teams seeking coordinated marketing across multiple messaging channels, with segmentation, automation, and integrations.

Web Free plan Record4.5 Visit
16 WebAPI €21,000 a year Record4.2 Visit
17
Customer.io

Customer.io suits teams looking for automated email, customer journeys, lead scoring, and lead capture forms across web and mobile platforms.

AndroidiPhone & iPadWeb $100 a month Record4.2 Visit
18 AndroidiPhone & iPadWeb $299 a month Record4.2 Visit
19
Optimove

Optimove is aimed at consumer brands managing customer journeys and campaigns across multiple channels.

AndroidiPhone & iPadWeb+1 — Record4.2 Visit
20
Selligent

Selligent is aimed at enterprise businesses planning personalized campaigns across multiple digital channels.

AndroidiPhone & iPadWeb+1 — Record4.2 Visit
21 Web $1,250 a month, billed yearly Record4.1 Visit
22 Web — Record4.0 Visit
23 WebAPI $900 a month, billed yearly Record3.9 Visit
24 WebAPI — Record3.9 Visit
25 Web $9 a month Record3.9 Visit