- Home
- Marketing Automation Software
- ActiveCampaign
ActiveCampaign
ActiveCampaign · Chicago, Illinois, United States · founded 2003
What it is
ActiveCampaign is a marketing platform for coordinating customer journeys across email, WhatsApp, SMS, websites, push notifications, forms, and landing pages. It includes email automation, audience segmentation, lead capture forms, lead scoring, landing pages, and A/B testing. The platform lists 1,000 native integrations, including Claude, ChatGPT, Gmail, Outlook, Zapier, Slack, and Stripe. Team tools include custom user permissions, label management, shared inboxes, and single sign-on. Security features listed include HIPAA support and secure data connections to AI tools. ActiveCampaign is available on the web, iOS, and Android, with a mobile app listed among its features. Plans are customized for the business, numbers, and goals, and listed plans are billed annually. Email plans include one, three, or five users and send limits ranging from 10x to 15x the contact limit, depending on plan. Starter allows five actions per automation, while higher email tiers list unlimited actions. There is no free plan, but a 14-day trial is available without a credit card. A 30-day results guarantee promises money back.
For and against
For
- Supports email, WhatsApp, SMS, websites, and push notifications.
- Includes segmentation, lead scoring, and A/B testing.
- Lists 1,000 native integrations.
- 14-day trial does not require a credit card.
- Support includes guides, email and chat, and onboarding.
Against
- No free plan is listed.
- Plan pricing is customized and not listed.
- Starter limits each automation to five actions.
- MMS is available only in the United States and Australia.
The verdict
ActiveCampaign combines multi-channel marketing tools with integrations and team controls. Since plan pricing is customized and email limits vary by tier, review the user, send, and automation allowances before choosing a plan.
Who it suits
ActiveCampaign may suit teams coordinating marketing across several messaging and web channels. Its segmentation, lead scoring, automation, and team administration tools are relevant to organizations managing customer journeys with multiple users.
Plans and prices
Starter
1 user · 10x contact limit for email sends · 5 actions per automation
Read 27 Sep 2026 · activecampaign.com
Plus
1 user · 10x contact limit for email sends
Read 27 Sep 2026 · activecampaign.com
Pro
3 users · 12x contact limit for email sends
Read 27 Sep 2026 · activecampaign.com
Enterprise
5 users · 15x contact limit for email sends
Read 27 Sep 2026 · activecampaign.com
Advanced
Read 27 Sep 2026 · activecampaign.com
Premium
Read 27 Sep 2026 · activecampaign.com
Core
Read 27 Sep 2026 · activecampaign.com
On the record
- A/B testing
- Yesactivecampaign.com · read 20 Sep 2026
- Annual billing
- The listed plans are billed annually.activecampaign.com · read 27 Sep 2026
- Automation limits
- Starter allows 5 actions per automation; higher email tiers offer unlimited actions.activecampaign.com · read 27 Sep 2026
- Company contact
- The company lists a sales phone number and contact options.activecampaign.com · read 27 Sep 2026
- Customer base
- ActiveCampaign says it helps thousands of teams and customers.activecampaign.com · read 27 Sep 2026
- Email automation
- Yesactivecampaign.com · read 20 Sep 2026
- Email send limits
- Email sends range from 10x to 15x the contact limit by plan.activecampaign.com · read 27 Sep 2026
- Free trial
- A free 14-day trial is available with email sign-up.activecampaign.com · read 27 Sep 2026
- Integration examples
- Integrations include Claude, ChatGPT, Gmail, Outlook, Zapier, Slack, Stripe, and others.activecampaign.com · read 27 Sep 2026
- Landing pages
- Yesactivecampaign.com · read 20 Sep 2026
- Mobile app
- An ActiveCampaign mobile app is listed among platform features.activecampaign.com · read 27 Sep 2026
- Native integrations
- 1000activecampaign.com · read 20 Sep 2026
- Supported channels
- The platform supports email, WhatsApp, SMS, websites, push notifications, forms, and landing pages.activecampaign.com · read 27 Sep 2026
- Customized pricing
- Plans are customized based on the business, numbers, and goals.activecampaign.com · read 27 Sep 2026
- Security features
- The page lists single sign-on, HIPAA support, and secure data connections to AI tools.activecampaign.com · read 27 Sep 2026
- Audience segmentation
- Yesactivecampaign.com · read 20 Sep 2026
- SMS regional limit
- MMS is available only in the United States and Australia.activecampaign.com · read 27 Sep 2026
- Support options
- Support includes guides, tutorials, community access, email and chat support, and onboarding.activecampaign.com · read 27 Sep 2026
