HubSpot Marketing Hub
by HubSpot Marketing HubHubSpot Marketing Hub is freemium marketing automation software for lead generation, campaigns and customer journeys.
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Best Campaign Management 2026
Facts read 20 Sep 2026 – 12 Oct 2026
Campaign management tools help plan campaigns, send messages, automate workflows, group audiences, test variants and review results. This guide helps teams compare tools for marketing work across web, API, iOS, Android, self-hosted and extension setups.
The standings: top 10
| Name | In a line | Record score | Price from | Try it free | Runs on | Facts read |
|---|---|---|---|---|---|---|
| 01 HubSpot Marketing Hub | HubSpot Marketing Hub is freemium marketing automation software for lead generation, campaigns and customer journeys. | 5.9 | Free plan | Free plan | Android, iPhone & iPad, Web, API | 28 Sep 2026 |
| 02 CoSchedule | CoSchedule Social Calendar suits marketers planning and publishing across several social networks. | 5.7 | $29 a month, billed yearly | Free plan | Android, iPhone & iPad, Web, Browser extension | 28 Sep 2026 |
| 03 Mautic | Mautic suits marketers who need email automation, lead management, and campaign journeys, from freelancers to larger organizations. | 5.4 | €247.50 a month, billed yearly | Free plan | Web, API, Self-hosted | 28 Sep 2026 |
| 04 Microsoft Dynamics 365 Sales | 5.4 | — | Free trial | Android, iPhone & iPad, Web, API | 7 Oct 2026 | |
| 05 Salesforce Marketing Cloud Engagement | 4.6 | $2,000 a month, billed yearly | — | Web, API | 7 Oct 2026 | |
| 06 Braze | Braze says it serves companies from startups launching engagement programs to scaling businesses and large global enterprises. | 4.5 | — | Free trial | Android, iPhone & iPad, Web, API | 8 Oct 2026 |
| 07 ActiveCampaign | ActiveCampaign may suit teams coordinating marketing across several messaging and web channels. | 4.4 | — | Free trial | Android, iPhone & iPad, Web | 27 Sep 2026 |
| 08 Oracle Responsys | 4.4 | $2 a year | — | Android, iPhone & iPad, Web, API | 12 Oct 2026 | |
| 09 Adobe Campaign | Adobe Campaign suits organizations coordinating data-driven outbound campaigns across multiple channels. | 4.2 | — | — | Android, iPhone & iPad, Web, API | 12 Oct 2026 |
| 10 Insider One | It is intended for marketers and customer engagement teams coordinating personalized experiences across channels. | 4.2 | — | — | Android, iPhone & iPad, Web, API | 8 Oct 2026 |
The page orders releases from newest to older and uses the figures makers publish. Compare free access, starting paid cost, campaign channels, automation, audience segmentation, A/B testing, reporting and included contacts.
02
CoSchedule
CoSchedule Social Calendar suits marketers planning and publishing across several social networks.
AndroidiPhone & iPadWeb+1 Record5.7 Visit
03
Mautic
Mautic suits marketers who need email automation, lead management, and campaign journeys, from freelancers to larger organizations.
WebAPISelf-hosted Record5.4 Visit
04
Microsoft Dynamics 365 Sales
AndroidiPhone & iPadWeb+1 Record5.4 Visit
05
Salesforce Marketing Cloud Engagement
WebAPI Record4.6 Visit
6
Braze
AndroidiPhone & iPadWeb+1 — Record4.5 Visit Braze says it serves companies from startups launching engagement programs to scaling businesses and large global enterprises.
7
ActiveCampaign
AndroidiPhone & iPadWeb — Record4.4 Visit ActiveCampaign may suit teams coordinating marketing across several messaging and web channels.
9
Adobe Campaign
AndroidiPhone & iPadWeb+2 — Record4.2 Visit Adobe Campaign suits organizations coordinating data-driven outbound campaigns across multiple channels.
10
Insider One
AndroidiPhone & iPadWeb+1 — Record4.2 Visit It is intended for marketers and customer engagement teams coordinating personalized experiences across channels.
11
Iterable
AndroidiPhone & iPadWeb+1 — Record4.2 Visit Iterable suits enterprise-scale teams that want to coordinate customer messaging and journeys across channels.
12
Optimove
AndroidiPhone & iPadWeb+1 — Record4.2 Visit Optimove is aimed at consumer brands managing customer journeys and campaigns across multiple channels.
13
WebEngage
AndroidiPhone & iPadWeb+1 — Record4.2 Visit WebEngage suits consumer businesses seeking to coordinate customer data, segmentation, analytics, personalization, and messaging across channels.
14
Zeta Marketing Platform
AndroidiPhone & iPadWeb+1 — Record4.2 Visit It suits marketers seeking to coordinate customer acquisition, growth and retention across paid, owned and earned media.
15
Customer.io
AndroidiPhone & iPadWeb $100 a month Record4.1 Visit Customer.io suits teams looking for automated email, customer journeys, lead scoring, and lead capture forms across web and mobile platforms.
16
SAS Customer Intelligence 360
AndroidiPhone & iPadWeb+1 — Record4.1 Visit The platform is intended for marketers, campaign developers, digital marketers, and customer-experience professionals.
19
Adobe Marketo Engage
WebAPI — Record3.7 Visit It is positioned for enterprise marketing teams ranging from core email programs to advanced lead- and account-based marketing, with sales alignment needs.
20
Listrak
WebBrowser extensionAPI — Record3.7 Visit Listrak is intended for retailers and ecommerce brands managing customer data, automated journeys, and engagement across several channels.
Before you choose
Check free access and paid entry
Look for a free plan or a free trial when you need to evaluate a campaign tool before paying. The list marks these access options where makers provide them.
Compare the paid-from figure beside the access terms. Pricing can vary by product, and a pricing-on-request note means the maker does not publish a starting amount here.
Match channels to your workflow
Review the campaign channels a tool supports, then match them to the messages you plan to run. Platform coverage on this list includes web, API, iOS, Android, self-hosted and extension options.
A tool that runs in your required environment can reduce setup changes. Confirm the platform label before you narrow your choices.
Compare workflows and audience controls
Automation workflows can shape how campaigns respond to actions or timing. Audience segmentation helps divide contacts into groups for more targeted campaigns.
Use the workflow and segmentation fields together. A tool may fit better when its automation model matches how you define audiences.
Review testing and reporting
A/B testing lets you compare campaign variants. Check whether this capability appears in the comparison fields for a tool you are considering.
Analytics and reporting show how a campaign performed. Compare the reporting details with the decisions your team needs to make after sending.
Check included contacts
Included contacts are a comparison field in this guide. Review that figure alongside paid entry terms before choosing a plan.
Contact limits can affect campaign planning and cost. Recheck the listed allowance when plan details change.
Questions
What does campaign management software cover?
These tools support campaign channels, automation workflows, audience segmentation, A/B testing, analytics and reporting, and contact management.
Can I find a free plan or trial?
A free plan and a free trial are offered by items on this list. Check the access details for the tool you are considering.
Which platforms do these tools support?
Listed platform options include web, API, iOS, Android, self-hosted and extension.
How are tools compared here?
The comparison fields cover free plan, paid-from pricing, campaign channels, automation workflows, audience segmentation, A/B testing, analytics and reporting, and included contacts.
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