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Adobe Marketo Engage
Adobe Marketo Engage · San Jose, California, USA · founded 1982
What it is
Adobe Marketo Engage is a paid marketing automation platform for personalized buyer engagement, pipeline, and revenue work across marketing and sales. It supports email automation, customer journeys, lead scoring, lead capture forms, and native CRM integrations. Campaigns can run through email, web, mobile, chat, events, webinars, and digital advertising, with multi-step flows that adapt to customer behavior and data changes. AI capabilities assist with campaign creation, email copy, subject lines, images, and operational workflows, including journey creation, data normalization, and lead investigation. Customer profiles can be captured, enriched, and updated from engagement data, while data partitioning separates teams. Dashboards, customizable reports, and multi-touch attribution support analysis. Marketo Engage has Growth, Select, Prime, and Ultimate plans. Growth supports 10 users and 20,000 daily API calls; the other listed plans support 25 users and 50,000 daily calls. Pricing is on request, and there is no free plan. Adobe is headquartered in San Jose, California, and was founded in 1982.
For and against
For
- Omnichannel campaign support
- AI-assisted campaign workflows
- Native CRM integrations
- Lead scoring and capture forms
- Dashboards and multi-touch attribution
Against
- Paid product with pricing on request
- No free plan
- Growth plan supports 10 users
- Daily API calls vary by plan
The verdict
Marketo Engage combines campaign automation, AI-assisted workflows, CRM synchronization, and marketing analytics for enterprise teams. Plan capacity and API limits vary, while all listed pricing requires a request.
Who it suits
It is positioned for enterprise marketing teams ranging from core email programs to advanced lead- and account-based marketing, with sales alignment needs.
Plans and prices
Growth
10 users · 20k API calls/day · lead and account database · native CRM integration
Read 11 Oct 2026 · business.adobe.com
Select
25 users · 50k API calls/day · lead and account database · native CRM integration
Read 11 Oct 2026 · business.adobe.com
Prime
25 users · 50k API calls/day · lead and account database · native CRM integration
Read 11 Oct 2026 · business.adobe.com
Ultimate
25 users · 50k API calls/day · lead and account database · native CRM integration
Read 11 Oct 2026 · business.adobe.com
Marketo Engage Ultimate
Read 27 Sep 2026 · business.adobe.com
Marketo Engage Prime
Read 27 Sep 2026 · business.adobe.com
Marketo Engage Select
Read 27 Sep 2026 · business.adobe.com
On the record
- AI Capabilities
- AI supports campaign creation, email copy, subject lines, images, and operational workflows.business.adobe.com · read 27 Sep 2026
- AI workflows
- Adobe lists AI capabilities for campaign creation and activation, including agents that streamline journey creation, data normalization, and lead investigation.business.adobe.com · read 11 Oct 2026
- Analytics
- The product provides out-of-the-box dashboards, customizable reporting, and multi-touch attribution for campaign performance and marketing impact.business.adobe.com · read 11 Oct 2026
- Analytics Reporting
- It includes dashboards, customizable reporting, and multi-touch attribution.business.adobe.com · read 27 Sep 2026
- API Call Limits
- Growth includes 20,000 daily API calls; the other plans include 50,000 daily calls.business.adobe.com · read 27 Sep 2026
- APIs and webhooks
- The Marketo Engage REST API supports remote execution of many system capabilities, and webhooks can send and receive structured JSON or XML data.business.adobe.com · read 11 Oct 2026
- Campaign Automation
- Users can build multi-step campaigns that adapt to customer behavior and data changes.business.adobe.com · read 27 Sep 2026
- Campaigns
- It supports planning, executing, and measuring personalized omnichannel campaigns, including batch email, automated nurture, and multistep campaigns.business.adobe.com · read 11 Oct 2026
- Company Recognition
- Adobe was named a Leader in the 2024 Gartner Magic Quadrant for B2B Marketing Automation Platforms.business.adobe.com · read 27 Sep 2026
- CRM integrations
- nativebusiness.adobe.com · read 20 Sep 2026
- CRM sync capacity
- Adobe says CRM sync can handle up to 200,000 records per hour and 2 million records per day.business.adobe.com · read 11 Oct 2026
- Customer journeys
- Yesbusiness.adobe.com · read 20 Sep 2026
- Custom Object Limit
- Plans list 10 custom objects and 2 million records.business.adobe.com · read 27 Sep 2026
- Data Partitioning
- Leads and data can be partitioned for different teams to maintain privacy.business.adobe.com · read 27 Sep 2026
- Email automation
- Yesbusiness.adobe.com · read 20 Sep 2026
- Lead capture forms
- Yesbusiness.adobe.com · read 20 Sep 2026
- Growth Users
- The Growth plan supports 10 users.business.adobe.com · read 27 Sep 2026
- Integrations
- Adobe says it has prebuilt integrations with hundreds of CRM, data, channel, AI, LLM, and content tools, including Salesforce, Microsoft Dynamics, and Veeva.business.adobe.com · read 11 Oct 2026
