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Ranked on the record · 26 apps

Best Mobile Marketing Automation Software 2026

Mobile marketing automation software can help you coordinate messages across mobile channels and tailor outreach around customer behavior. Compared on A/B testing, behavioral triggers, mobile analytics, and visual journey builders, these tools can be weighed against the way you plan campaigns. OneSignal, Pushwoosh, and Reteno are among the options to compare; EngageLab and Airship Experimentation are also included. Check data export and mobile OS support for fit with your systems, then consider whether a free plan is available and where paid plans begin. The listed capabilities and pricing details offer a practical basis for narrowing your choices to tools that align with your workflow and the mobile audiences you need to reach.

01

Pushwoosh

by Pushwoosh

Pushwoosh suits teams that need to coordinate customer messaging across multiple channels and build automated journeys.

Free plan From $5 a month AndroidiPhone & iPadWebWindowsMac
02

OneSignal

OneSignal suits teams that need to coordinate messaging across push, email and other listed channels.

AndroidiPhone & iPadWeb+2
Record5.6 Visit
03

EngageLab

EngageLab suits businesses seeking customer engagement tools, including those in financial services, e-commerce, news and media, travel, and gaming.

AndroidiPhone & iPadWeb+4
Record5.3 Visit
04

Reteno

Reteno suits businesses using a mobile app that want event-triggered messaging, automated journeys, and audience segmentation across channels.

AndroidiPhone & iPadWeb+1
Record5.1 Visit
6 AndroidiPhone & iPadWeb+1 150,000 KRW a month Record5.0 Visit
7
Userpilot

It suits product, UX, and customer success teams at SaaS startups and large enterprises seeking no-code engagement and analytics tools.

AndroidiPhone & iPadWeb+2 $299 a month Record5.0 Visit
8
CleverTap

CleverTap suits growing, expanding, and enterprise teams running cross-channel engagement, analytics, personalization, and automated customer journeys.

AndroidiPhone & iPadWeb+1 $85 a month Record4.7 Visit
9
Braze

Braze says it serves companies from startups launching engagement programs to scaling businesses and large global enterprises.

AndroidiPhone & iPadWeb+1 — Record4.5 Visit
10 AndroidiPhone & iPadWeb — Record4.5 Visit
11 AndroidiPhone & iPadWeb $999 a month Record4.4 Visit
12
Customer.io

Customer.io suits teams looking for automated email, customer journeys, lead scoring, and lead capture forms across web and mobile platforms.

AndroidiPhone & iPadWeb $100 a month Record4.2 Visit
13
Insider One

It is intended for marketers and customer engagement teams coordinating personalized experiences across channels.

AndroidiPhone & iPadWeb+1 — Record4.2 Visit
14
Iterable

Iterable suits enterprise-scale teams that want to coordinate customer messaging and journeys across channels.

AndroidiPhone & iPadWeb+1 — Record4.2 Visit
15 AndroidiPhone & iPadWeb+1 — Record4.2 Visit
16
Optimove

Optimove is aimed at consumer brands managing customer journeys and campaigns across multiple channels.

AndroidiPhone & iPadWeb+1 — Record4.2 Visit
17
Pulsate

Pulsate is designed for community banks and credit unions seeking to engage account holders across digital banking channels.

AndroidiPhone & iPadWeb+1 — Record4.2 Visit
18 AndroidiPhone & iPadWeb — Record4.2 Visit
19
WebEngage

WebEngage suits consumer businesses seeking to coordinate customer data, segmentation, analytics, personalization, and messaging across channels.

AndroidiPhone & iPadWeb+1 — Record4.2 Visit
20
Xtremepush

Xtremepush is intended for organizations running personalized, multi-channel CRM and loyalty campaigns.

AndroidiPhone & iPadWeb+1 — Record4.2 Visit
21
YouAppi

YouAppi is aimed at brands seeking mobile app or connected TV campaigns.

AndroidiPhone & iPadWeb — Record4.2 Visit
22
Airship Experimentation

It suits teams measuring and optimizing app or web experiences, including growth-focused teams using the self-service Essentials option.

AndroidiPhone & iPadWeb+1 — Record4.1 Visit
23
Batch

Batch is suited to CRM teams at businesses seeking campaign tools across messaging channels and customer lifecycle stages.

AndroidiPhone & iPadWeb+1 — Record4.1 Visit
24
OPAL

OPAL suits businesses in telecom, iGaming, finance and trading, and retail or eCommerce.

AndroidiPhone & iPadWeb+1 — Record3.9 Visit
25 WebAPI — Record3.7 Visit