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Ranked on the record · 26 apps

Best Mobile Marketing Automation Software 2026

Facts read 20 Sep 2026 – 14 Oct 2026

Mobile marketing automation software can help you coordinate messages across mobile channels and tailor outreach around customer behavior. Compared on A/B testing, behavioral triggers, mobile analytics, and visual journey builders, these tools can be weighed against the way you plan campaigns. OneSignal, Pushwoosh, and Reteno are among the options to compare; EngageLab and Airship Experimentation are also included. Check data export and mobile OS support for fit with your systems, then consider whether a free plan is available and where paid plans begin. The listed capabilities and pricing details offer a practical basis for narrowing your choices to tools that align with your workflow and the mobile audiences you need to reach.

The standings: top 10

NameIn a lineRecord scorePrice fromTry it freeRuns onFacts read
01 PushwooshPushwoosh suits teams that need to coordinate customer messaging across multiple channels and build automated journeys.6.0$5 a monthFree planAndroid, iPhone & iPad, Web, Windows27 Sep 2026
02 OneSignalOneSignal suits teams that need to coordinate messaging across push, email and other listed channels.5.5$19 a monthFree planAndroid, iPhone & iPad, Web, Windows27 Sep 2026
03 EngageLabEngageLab suits businesses seeking customer engagement tools, including those in financial services, e-commerce, news and media, travel, and gaming.5.3$9 a monthFree trialAndroid, iPhone & iPad, Web, Windows14 Oct 2026
04 RetenoReteno suits businesses using a mobile app that want event-triggered messaging, automated journeys, and audience segmentation across channels.5.0$30 a monthFree planAndroid, iPhone & iPad, Web, API30 Sep 2026
05 Journiq4.9$49 a monthFree trialAndroid, iPhone & iPad, Web1 Oct 2026
06 Notifly4.9150,000 KRW a monthFree trialAndroid, iPhone & iPad, Web, API5 Oct 2026
07 UserpilotIt suits product, UX, and customer success teams at SaaS startups and large enterprises seeking no-code engagement and analytics tools.4.9$299 a monthFree trialAndroid, iPhone & iPad, Web, Browser extension30 Sep 2026
08 CleverTapCleverTap suits growing, expanding, and enterprise teams running cross-channel engagement, analytics, personalization, and automated customer journeys.4.7$85 a monthFree trialAndroid, iPhone & iPad, Web, API3 Oct 2026
09 BrazeBraze says it serves companies from startups launching engagement programs to scaling businesses and large global enterprises.4.5—Free trialAndroid, iPhone & iPad, Web, API8 Oct 2026
10 Plumb5 Mobile Marketing4.5—Free trialAndroid, iPhone & iPad, Web8 Oct 2026
01

Pushwoosh

by Pushwoosh

Pushwoosh suits teams that need to coordinate customer messaging across multiple channels and build automated journeys.

Free plan From $5 a month AndroidiPhone & iPadWebWindowsMac
02

OneSignal

OneSignal suits teams that need to coordinate messaging across push, email and other listed channels.

AndroidiPhone & iPadWeb+2
Record5.5 Visit
03

EngageLab

EngageLab suits businesses seeking customer engagement tools, including those in financial services, e-commerce, news and media, travel, and gaming.

AndroidiPhone & iPadWeb+4
Record5.3 Visit
04

Reteno

Reteno suits businesses using a mobile app that want event-triggered messaging, automated journeys, and audience segmentation across channels.

AndroidiPhone & iPadWeb+1
Record5.0 Visit
6 AndroidiPhone & iPadWeb+1 150,000 KRW a month Record4.9 Visit
7
Userpilot

It suits product, UX, and customer success teams at SaaS startups and large enterprises seeking no-code engagement and analytics tools.

AndroidiPhone & iPadWeb+2 $299 a month Record4.9 Visit
8
CleverTap

CleverTap suits growing, expanding, and enterprise teams running cross-channel engagement, analytics, personalization, and automated customer journeys.

AndroidiPhone & iPadWeb+1 $85 a month Record4.7 Visit
9
Braze

Braze says it serves companies from startups launching engagement programs to scaling businesses and large global enterprises.

AndroidiPhone & iPadWeb+1 — Record4.5 Visit
10 AndroidiPhone & iPadWeb — Record4.5 Visit
11 AndroidiPhone & iPadWeb $999 a month Record4.3 Visit
12
Insider One

It is intended for marketers and customer engagement teams coordinating personalized experiences across channels.

AndroidiPhone & iPadWeb+1 — Record4.2 Visit
13
Iterable

Iterable suits enterprise-scale teams that want to coordinate customer messaging and journeys across channels.

AndroidiPhone & iPadWeb+1 — Record4.2 Visit
14 AndroidiPhone & iPadWeb+1 — Record4.2 Visit
15
Optimove

Optimove is aimed at consumer brands managing customer journeys and campaigns across multiple channels.

AndroidiPhone & iPadWeb+1 — Record4.2 Visit
16
Pulsate

Pulsate is designed for community banks and credit unions seeking to engage account holders across digital banking channels.

AndroidiPhone & iPadWeb+1 — Record4.2 Visit
17 AndroidiPhone & iPadWeb — Record4.2 Visit
18
WebEngage

WebEngage suits consumer businesses seeking to coordinate customer data, segmentation, analytics, personalization, and messaging across channels.

AndroidiPhone & iPadWeb+1 — Record4.2 Visit
19
Xtremepush

Xtremepush is intended for organizations running personalized, multi-channel CRM and loyalty campaigns.

AndroidiPhone & iPadWeb+1 — Record4.2 Visit
20
YouAppi

YouAppi is aimed at brands seeking mobile app or connected TV campaigns.

AndroidiPhone & iPadWeb — Record4.2 Visit
21
Customer.io

Customer.io suits teams looking for automated email, customer journeys, lead scoring, and lead capture forms across web and mobile platforms.

AndroidiPhone & iPadWeb $100 a month Record4.1 Visit
22
Airship Experimentation

It suits teams measuring and optimizing app or web experiences, including growth-focused teams using the self-service Essentials option.

AndroidiPhone & iPadWeb+1 — Record4.0 Visit
23
Batch

Batch is suited to CRM teams at businesses seeking campaign tools across messaging channels and customer lifecycle stages.

AndroidiPhone & iPadWeb+1 — Record4.0 Visit
24
OPAL

OPAL suits businesses in telecom, iGaming, finance and trading, and retail or eCommerce.

AndroidiPhone & iPadWeb+1 — Record3.9 Visit
25 WebAPI — Record3.6 Visit