Best Mobile Marketing Automation Software in 2026
Updated
In short: OneSignal is ranked #1 of 25 as of 4 October 2026, ahead of Reteno and Pushwoosh. The best-ranked option with a free plan is Reteno. The lowest first paid tier on this page is Pushwoosh at $5/mo.
Mobile marketing automation software can help you coordinate messages across mobile channels and tailor outreach around customer behavior. Compared on A/B testing, behavioral triggers, mobile analytics, and visual journey builders, these tools can be weighed against the way you plan campaigns. OneSignal, Pushwoosh, and Reteno are among the options to compare; EngageLab and Airship Experimentation are also included. Check data export and mobile OS support for fit with your systems, then consider whether a free plan is available and where paid plans begin. The listed capabilities and pricing details offer a practical basis for narrowing your choices to tools that align with your workflow and the mobile audiences you need to reach.
25 mobile marketing automation software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
Recognised 40% · Phone app 26% · Documented 20% · Free plan 14% of the score
- 1 OneSignal iPhone + Android RecognisedPhone appDocumentedFree plan 9.8$19/mo Mobile OS support: ios_and_androidMobile analytics: YesBehavioral triggers: Yes
- 2 Reteno iPhone + Android RecognisedPhone appDocumentedFree plan 9.6$30/mo Mobile OS support: ios_and_androidMobile analytics: YesBehavioral triggers: Yes
- 3 Pushwoosh iPhone + Android RecognisedPhone appDocumentedFree plan 9.6$5/mo Mobile OS support: ios_and_androidMobile analytics: YesBehavioral triggers: Yes
- 4 EngageLab iPhone + Android RecognisedPhone appDocumentedFree plan 8.9 Mobile OS support: ios_and_androidMobile analytics: YesBehavioral triggers: Yes
- 5 Batch iPhone + Android RecognisedPhone appDocumentedFree plan 8.8 Mobile OS support: ios_and_androidMobile analytics: YesBehavioral triggers: Yes
- 6 Airship Experimentation iPhone + Android RecognisedPhone appDocumentedFree plan 8.5 Mobile OS support: ios_and_androidMobile analytics: YesBehavioral triggers: Yes
- 7 Journiq iPhone + Android RecognisedPhone appDocumentedFree plan 8.4$49/mo Mobile OS support: ios_and_androidMobile analytics: YesBehavioral triggers: Yes
- 8 MoEngage iPhone + Android RecognisedPhone appDocumentedFree plan 8.1
- 9 CleverTap iPhone + Android RecognisedPhone appDocumentedFree plan 8.1$85/mo
- 10 Customer.io iPhone + Android RecognisedPhone appDocumentedFree plan 7.8$100/mo
- 11 Iterable iPhone + Android RecognisedPhone appDocumentedFree plan 7.7
- 12 WebEngage iPhone + Android RecognisedPhone appDocumentedFree plan 7.6
- 13 Repro iPhone + Android RecognisedPhone appDocumentedFree plan 7.3 Mobile OS support: ios_and_androidMobile analytics: YesBehavioral triggers: Yes
- 14 Notifly iPhone + Android RecognisedPhone appDocumentedFree plan 7.1 Mobile OS support: ios_and_androidMobile analytics: YesBehavioral triggers: Yes
- 15 Xtremepush iPhone + Android RecognisedPhone appDocumentedFree plan 7.1 Mobile OS support: ios_and_androidMobile analytics: YesBehavioral triggers: Yes
- 16 Pulsate iPhone + Android RecognisedPhone appDocumentedFree plan 7.0 Mobile OS support: ios_and_androidMobile analytics: YesBehavioral triggers: Yes
- 17 Plumb5 Mobile Marketing iPhone + Android RecognisedPhone appDocumentedFree plan 6.9 Mobile OS support: ios_and_androidMobile analytics: YesBehavioral triggers: Yes
- 18 Braze No phone app RecognisedPhone appDocumentedFree plan 6.7
- 19 YouAppi iPhone + Android RecognisedPhone appDocumentedFree plan 6.7 Mobile OS support: ios_and_androidMobile analytics: YesBehavioral triggers: Yes
- 20 Plotline iPhone + Android RecognisedPhone appDocumentedFree plan 6.7$999/mo Mobile OS support: ios_and_androidMobile analytics: YesBehavioral triggers: Yes
- 21 Userpilot iPhone + Android RecognisedPhone appDocumentedFree plan 6.6$299/mo
- 22 Netcore Customer Engagement No phone app RecognisedPhone appDocumentedFree plan 5.9
- 23 Optimove No phone app RecognisedPhone appDocumentedFree plan 5.9
- 24 Aampe No phone app RecognisedPhone appDocumentedFree plan 5.4 Mobile OS support: ios_and_androidMobile analytics: YesBehavioral triggers: Yes
- 25 OPAL No phone app RecognisedPhone appDocumentedFree plan 5.1 Mobile OS support: ios_and_androidMobile analytics: YesBehavioral triggers: Yes
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which mobile marketing automation software is ranked first on Samsung Mobile US Press?
OneSignal is ranked #1 of 25 with a score of 9.8. Reteno is second and Pushwoosh third.
How many of these have a free plan?
3 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Pushwoosh has the lowest first paid tier we found: $5/mo.
How is this list ranked?
Ranked mobile-first: a phone app alongside the web or desktop product, a free tier and the depth of its documentation. Paid placements never change a rank.