Pushwoosh

Pushwoosh is a customer messaging and engagement platform for businesses that communicate through mobile push, in-app messages, web push, email, SMS, WhatsApp, Kakao Talk, and Telegram. It combines channel delivery with audience segmentation, personalization, analytics, A/B testing, and a visual Journey Builder for building automated customer journeys. Plans include API access through a unified interface for the channels. The free subscription covers projects with up to 1,000 monthly active users and includes unlimited push notifications, unlimited in-app impressions, and 20,000 email sends per month. Additional email sends cost $1.50 per 1,000 emails. Paid options listed include Email only at $5.00 per month, Push only at $7.00 per month, and Omnichannel at $13.00 per month. Billing is based on monthly active users or monthly unique email recipients. Pushwoosh says SDK integration, user import, and initial subscriber gathering take 2 to 10 days. The company lists a 99.9% uptime commitment and states compliance with GDPR and ePrivacy, ISO 27001:2022 certification, SOC 2 Type 2 auditing, and HIPAA compliance.

Pushwoosh brings messaging channels, automation, and analytics together, with a free tier that includes push, in-app impressions, and a monthly email allowance. Check how its usage-based billing and channel mix fit your project before choosing a plan.

Pushwoosh suits teams that need to coordinate customer messaging across multiple channels and build automated journeys. Its free tier may suit projects with up to 1,000 monthly active users and modest email volume.

Overview

Pushwoosh is a customer messaging and marketing automation platform for teams coordinating campaigns across apps, websites, and messaging services. It is best suited to app publishers and lifecycle-marketing teams that need automated journeys and broad channel coverage. Its free tier makes push and in-app messaging approachable, but the usage-based billing deserves attention as audiences and email volume grow.

Key features

Journey Builder, behavioral triggers, segmentation, and personalization give teams ways to shape campaigns around user activity and audience groups. A/B testing and analytics support campaign refinement; these tools are most useful when a team has the time and data to act on what it learns, rather than simply sending messages across more channels.

Channels include mobile push and in-app messages, web push, email, SMS, WhatsApp, Kakao Talk, and Telegram. Full API access is included on every plan through a unified API, and integrations include Adjust, Amplitude, AppsFlyer, Mixpanel, Segment, and Shopify. That breadth can reduce the need to stitch together separate messaging tools, though teams should choose a plan based on the channels they actually intend to use.

Pushwoosh says SDK integration, user import, and initial subscriber gathering take 2 to 10 days. It advertises 24/7 support and technical integration assistance. Its stated security provisions include GDPR and ePrivacy compliance, ISO 27001:2022 certification, SOC 2 Type 2 auditing, HIPAA compliance, anti-DDoS protection, and isolated dedicated infrastructure. A 99.9% uptime commitment is useful for teams relying on timely delivery, though it is a commitment rather than a guarantee that every campaign will reach every user.

Pricing

Pushwoosh uses freemium pricing, with charges based on monthly active users (MAU) or monthly unique email recipients. The free pay-as-you-go tier costs $0 per month while a project stays within 1,000 MAU. It includes unlimited push notifications and in-app impressions, 20,000 email sends per month, and five AI requests per day. That is a meaningful starting point for smaller projects, but the subscriber cap and daily AI allowance limit its room to grow. Extra email sends cost $1.50 per 1,000.

The Email only plan is $5.00 per month, billed monthly. It includes email campaigns, 20,000 sends per month in the pricing calculator, and the full toolset. It fits teams focused on email, but does not provide the broader messaging-channel mix.

Push only is $7.00 per month, billed monthly. It covers mobile push, mobile in-app messages, and web push, with the full toolset. The offer is stated to run until December 31, with the price locked for 24 months after signup. It is a focused step up for push-led projects; teams needing email or other channels should compare it with Omnichannel rather than assume those are included.

Omnichannel is $13.00 per month, billed monthly, and includes all channels and the full platform, including mobile push, in-app messages, web push, email, SMS, and WhatsApp. It is the clearest fit for teams that need those channels together, though billing still depends on usage rather than the entry price alone. Custom pricing applies when estimated cost exceeds $3,000 per month; custom plans include SSO, a dedicated private cloud, a dedicated manager, and commercial agreements.

Platforms

Pushwoosh supports web, Windows, macOS, iOS, and Android, and its mobile support covers both iOS and Android. The broad platform claim and available integrations make it relevant to teams whose audiences span app and web environments.

Who it's for

Pushwoosh is a strong fit for app publishers and marketing teams that want push, in-app messaging, automation, and analytics under one roof, especially when they can begin within the 1,000-MAU free tier. It is less compelling for a project needing a single channel with a strict, predictable total cost as usage grows: the free cap and usage-based billing call for monitoring, and multi-channel capability may be unnecessary overhead for a narrow use case.

Pros and cons

• Pro: Unlimited push and in-app impressions on the free tier let small projects test core app messaging without a send cap on those channels.
• Pro: Journey Builder, behavioral triggers, segmentation, personalization, and A/B testing cover the main stages of building and refining automated campaigns.
• Pro: Full API access on every plan gives teams a way to integrate messaging without reserving API capability for a higher tier.
• Con: Free usage is limited to 1,000 MAU, with 20,000 monthly email sends and five AI requests per day; projects that outgrow those boundaries must reassess costs.
• Con: Email over the included monthly allowance costs $1.50 per 1,000 sends, so email-heavy campaigns need to account for volume.
• Con: The listed channel bundles are distinct: Push only excludes email and other channels, while Email only is restricted to email campaigns.

Alternatives

For customer lifetime value analysis rather than campaign orchestration, RevenueCat may be a better fit: its free Pro plan covers up to $2,500 in monthly tracked revenue, then charges 1% of tracked revenue at that threshold. TrueProfit is another option for teams evaluating order-based plans, starting at $35.00 per month for 300 orders with a $0.3 charge per extra order and a $300 maximum surcharge. For another paid messaging option, Reaktion is available on web, iOS, and Android.

Teams looking for email and mobile messaging with a free entry point can consider Klaviyo, whose free plan is capped at 250 active profiles, 500 email sends per month, and $5 of mobile messages per month. For subscription analytics, ChartMogul has a free tier under $120K ARR and a Pro plan at $1,188.00 per year, billed annually. Braavo Analytics offers a free tier and paid plans priced by monthly billing terms; it is an alternative for teams comparing analytics software.

Akkio offers an AI analytics platform with custom pricing, while Theta is a paid option for predictive customer value analysis, with a CLV Starter plan at $20,000.00 per one-time purchase.

Readers comparing adjacent categories can also browse Mobile Marketing Automation Software, Push Notification Software, and Customer Lifetime Value Software.

Verdict

Choose Pushwoosh if your team needs automated app and web messaging across multiple channels, wants full API access at every tier, and can manage usage as it scales. Its free push and in-app allowance is a practical starting point, while the main reason to look elsewhere is a need for narrower tooling or a more predictable cost as active users and email volume increase.